Video: Fili Wiese, an SEO that use to worked in Google search quality

Video: Fili Wiese, an SEO that   use to worked in Google search quality

At SMX East last year, I sat down with Fili Wiese to talk to him about a number of topics including managing Google penalties. We also spoke about how Google penalizes web sites and touched a bit on the disavow link tool and nofollow link attribute. Fili Wiese worked for several years at Google, much of that time was working with the Google search quality team manually penalizing sites. He worked with the team that issued manual actions on websites that violated the Google webmaster guidelines. He is one of the few to leave Google and start his own SEO consulting firm. His company is named SearchBrothers because he works […]

Google people also ask boxes not showing as often now?

Google people also ask boxes not showing as often now?

The folks at RankRanger are reporting that the people also ask box is showing up for 40% of queries, when just a week ago, it was showing for 52% of queries. That is a 12-point reduction and a big change. Moz is also showing a big drop in this feature showing up in Google search. People also ask. This is a box has become incredibly common to see in the search results. We had an article about the explosion of people also ask in Google search. But now it seems like Google may be reversing course. Here is what the people also ask box looks like: The charts. Here are […]

New to Advertisers: Gmail Shopping Ads Allow You to Reach Consumers in Multiple Ways

New to Advertisers: Gmail Shopping Ads Allow You to Reach Consumers in Multiple Ways

Digital advertisers running shopping campaigns now have another potential touchpoint in reaching customers: the email inbox. But not just the email inbox. The official Google announcement states that as of March 4th, both Product Shopping ads and Showcase Shopping ads will be eligible to appear in Gmail, YouTube, and the Discover feed. Let’s break it down and why advertisers like you should take notice. What are Gmail Shopping ads? Gmail Shopping ads will help advertisers expand their customer reach. The ads will allow you to promote your brand and products with vivid, high-quality images or video directly in your prospects’ inbox. Google extended Showcase Shopping ads to Discover and YouTube […]

4 Steps to Finding Influencers to Improve Your Instagram Marketing Strategy [Infographic]

4 Steps to Finding Influencers to Improve Your Instagram Marketing Strategy [Infographic]

Published March 9, 2020 Are you looking to get started with influencer marketing? Want to know how to find and approach Instagram influencers who can benefit your business? The team from iFluenz share their tips for success in this infographic. Here’s a quick summary: Do your research Define your value proposition Be direct and respectful Follow up Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy Social Marketing

Crawled — Currently Not Indexed: A Coverage Status Guide

Crawled — Currently Not Indexed: A Coverage Status Guide

Google’s Index Coverage report is absolutely fantastic because it gives SEOs clearer insights into Google’s crawling and indexing decisions. Since its roll-out, we use it almost daily at Go Fish Digital to diagnose technical issues at scale for our clients. Within the report, there are many different “statuses” that provide webmasters with information about how Google is handling their site content. While many of the statuses provide some context around Google’s crawling and indexation decisions, one remains unclear: “Crawled — currently not indexed”. Since seeing the “Crawled — currently not indexed” status reported, we’ve heard from several site owners inquiring about its meaning. One of the benefits of working at […]

Using Emojis in Social Media Marketing [Infographic]

Using Emojis in Social Media Marketing [Infographic]

Emojis have become a common element in modern communication, with research showing that some 92% of people have used, and/or regularly use, emojis in their messaging. But should you use emojis in your brand messaging? Of course, you don’t want your business communications to look unprofessional – but then again, if you’re not speaking to your audience in the language that they’re most comfortable with, maybe you’re not utilizing the most effective connection strategy. Maybe, emojis can enhance your audience connection, and improve response. That’s what this report from the team at Media Update suggests. The below infographic outlines a range of reasons why you should consider emojis in your brand […]

How to Create Incredible Website Content and Generate Loads of Traffic [Infographic]

How to Create Incredible Website Content and Generate Loads of Traffic [Infographic]

Published March 8, 2020 Are you looking for ways to improve your business website? Want to create content that attracts more website visitors? The team from Micro Creatives share their tips for success in this infographic. They break things down as follows: Buyer persona Content types Topic generation Headline formula Design your visuals SEO Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Content Marketing Digital Strategy

10 Steps to a Successful TikTok Marketing Strategy [Infographic]

10 Steps to a Successful TikTok Marketing Strategy [Infographic]

Published March 8, 2020 Are you looking for ways to expand your social media presence? Want to know how to get started on TikTok? The team from HubSpot share their tips for success in this infographic. Here are the steps they share: Identify your goals Consider your buyer persona Create your account (and verify it) Post valuable content (and a few crazy ones too) Use the right hashtag Participate in challenges Collaborate with influencers Invest in TikTok ads Match your content offer with the audience Track and evaluate results Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog.

Facebook Bans Ads and Commerce Listings for Face Masks Due to Coronavirus-Related Price Gouging

Facebook Bans Ads and Commerce Listings for Face Masks Due to Coronavirus-Related Price Gouging

After announcing a range of new measures to help ensure that users are getting accurate information related to the coronavirus outbreak across both Facebook and Instagram, The Social Network has now taken the extraordinary step of banning all ads and commerce listings for medical face masks on its platforms for the time being. As explained by Facebook:​ “We are temporarily banning advertisements and commerce listings, like those on Marketplace, that sell medical face masks. We’ll begin to enforce this change over the next few days. We already prohibit people from making health or medical claims related to the coronavirus in product listings on commerce surfaces, including those listings that guarantee […]

Instagram Adds New Processes to Help Users Find Accurate Updates on the Coronavirus Outbreak

Instagram Adds New Processes to Help Users Find Accurate Updates on the Coronavirus Outbreak

Following the latest announcements around coronavirus-related content measures from Facebook and Twitter, Instagram has now also detailed how it’s working to guide users towards accurate, relevant updates on the situation. The first focus is information accuracy – Instagram says that it’s working to remove “known harmful misinformation related to COVID-19”, while it’s also now highlighting links to the World Health Organization (WHO), the Center for Disease Control and Prevention (CDC), and local health authorities​ whenever someone taps on a hashtag related to COVID-19. Instagram’s also fact-checking potentially misleading posts, blocking and restricting hashtags which are being used to spread misinformation, and is aligned with Facebook’s ban on any ads seeking to exploit the situation […]