Facebook Dark Mode is Getting Closer

Facebook Dark Mode is Getting Closer

The arrival of dark mode for WhatsApp earlier this week also served as a reminder that Facebook’s flagship app still doesn’t have its own dark mode option, despite various elements of it being spotted in testing over the last year. Indeed, back in August, serial tipster Jane Manchun Wong reported that Facebook’s dark mode was in development, and posted a screenshot of the option in testing. At the time, various other Twitter users and tipsters also shared their own examples of Facebook’s dark mode in testing, but since then, we’ve not seen any significant updates Until now. This week, Wong has posted some new images of Facebook’s coming dark mode, which, […]

2 Facebook Case Studies – Leads for Less than $2!

2 Facebook Case Studies – Leads for Less than $2!

When I started in 2006, the cost per click of many keywords was only $0.10 in Google Ads (aka AdWords) and Yahoo (aka Overture).  Fast forward to today and it’s nearly impossible to find keywords that cost less than $1 or $2 per click.  In some more competitive industries, keywords can cost up to $10, $20, even $50 per click! As the cost per click of keywords rises, so does the cost per lead (if your website conversion rate stays the same).  It’s just basic math.  When your cost per click is $0.10 and your website conversion rate is 5%, then your cost per lead is $2.  When your cost […]

2 Facebook Ads Case Studies – Leads for Less than $2!

2 Facebook Ads Case Studies – Leads for Less than $2!

When I started in 2006, the cost per click of many keywords was only $0.10 in Google Ads (aka AdWords) and Yahoo (aka Overture).  Fast forward to today and it’s nearly impossible to find keywords that cost less than $1 or $2 per click.  In some more competitive industries, keywords can cost up to $10, $20, even $50 per click! As the cost per click of keywords rises, so does the cost per lead (if your website conversion rate stays the same).  It’s just basic math.  When your cost per click is $0.10 and your website conversion rate is 5%, then your cost per lead is $2.  When your cost […]

The data behind incrementality on Amazon

The data behind incrementality on Amazon

Every marketer worth their salt is concerned about incrementality. Companies have, and should be, reevaluating their budgets, channels and service providers based on the ability to drive sales from advertising that they wouldn’t have captured otherwise. When it comes to Amazon, this issue is particularly important, because current SERPs can naturally cannibalize an otherwise organic sale with an ad for the same product that shows up prior to the organic result. For marketers, the key to managing this issue and driving incremental sales is through a combination of segmented bidding strategies for brand, category, and competitor key terms, contextualizing Advertising Cost of Sale metrics, and proper campaign structure. The non-incremental […]

7 Best Free Autoresponder Tools of 2020 (Pros & Cons Compared)

7 Best Free Autoresponder Tools of 2020 (Pros & Cons Compared)

Are you looking for the best free autoresponder tools to start sending automated emails? The good news is that there are lots of ways to get started without paying. You don’t need to delay building and growing your email list until your site starts making money. In this article, we’ll take you through some of the best free autoresponder tools, comparing their pros and cons. Why You Need an Autoresponder Email Service Autoresponders allow you to send automated emails to people in your email list. Smart marketers use autoresponders to create a sequence of emails sent automatically to users based on certain rules. For example, if you are collecting email […]

Majority of consumers want standards and tougher action against review fraud

Majority of consumers want standards and tougher action against review fraud

Consumers are calling for protection from fake reviews. That’s one of the key findings from a new survey from Bazaarvoice. The company polled roughly 10,000 consumers in the U.S., U.K., France, Germany and Australia and discovered that 72% of consumers want retailers to take stronger action and create standards to prevent deceptive or fraudulent reviews. Concrete steps against fraud. The majority in the survey wanted only verified purchasers to be able to post reviews. They also asked for product testing and daily review of user-generated content to “weed out fake reviews.” Steps consumers want retailers to take against fraud Source: Bazaarvoice consumer survey (2020) The survey also explored how fake […]

Analysis of 250 million SERPs finds no-click story more complex than it appears

Analysis of 250 million SERPs finds no-click story more complex than it appears

No-click search results are much less of a factor where (commercial) queries trigger the appearance of ads. There are significant differences in CTRs for position 1 for branded and non-branded queries Featured snippets don’t impact CTRs in the aggregate. In other words, they’re “click-neutral” Those are the three major findings by Perficient Digital in a new report on the impact of Google SERP features (snippets, boxes, etc.) on organic click-through rates (CTR). It’s based on analysis of roughly 250 million searches. Perficient Digital and its partner AuthorityLabs looked at the major Google SERP/search features — ads, snippets, carousels, people also ask boxes, sitelinks, etc — and clickstream data over a […]

Why Marketers Need Responsive Emails in 2020

Why Marketers Need Responsive Emails in 2020

The other day, I received the following email from Adobe and opened it on my desktop at work: This email from Adobe gave me a top-notch email experience on desktop. However, I didn’t have time at the moment to “Learn more”, so I marked the email as unread and saved it for my commute home. An hour later, on the T, I re-opened the email on mobile. Now, imagine if I opened this email on my phone and the image was low-quality, the text was too small to be read, and the call-to-action button was broken — as someone who prefers to read email marketing messages on their phone, this […]

Twitter Updates Rules on Hateful Conduct to Cover Discrimination Based on Age, Disability or Disease.

Twitter Updates Rules on Hateful Conduct to Cover Discrimination Based on Age, Disability or Disease.

Twitter has this week issued an update to its rules around hateful conduct, which it first launched last year. The rules are designed to help keep Twitter conversations more civil, and set clear parameters around acceptable behavior on the platform. As per Twitter: “As a result, of months of conversations and feedback from the public and conversations with both internal and, external experts, and our own teams, in July 2019, we expanded our rules against hateful conduct to include language that dehumanizes others on the basis of religion. Today, we are further expanding this rule to include language that dehumanizes on the basis of age, disability or disease.” In essence, the new […]