Google Ads significantly streamlines attribution reporting

Google Ads significantly streamlines attribution reporting

The new visualizations on the Overview page are part of an overhaul of Attribution reporting in Google Ads. Attribution reporting in Google Ads is getting an overhaul. In addition, the name is changing from Search attribution to simply Attribution, Google announced Thursday. The update significantly streamlines the reporting. The Attribution section is going from this: To this: Overview page. There’s a new look to the cards on the updated Overview page in Attribution, which is located from the Tools & Settings dropdown in the Google Ads UI. They show Path analysis indicating the share of conversions that had multiple interactions; Device analysis indicating the number of conversions that involved more […]

6 Brands That Used Social Media to Boost Their Subscriber List

6 Brands That Used Social Media to Boost Their Subscriber List

More than likely, you’ve heard the debate on whether it’s more worthwhile to invest in email marketing, or social media marketing, to turn leads into customers. Of course, ultimately, the most effective approach to marketing would be to integrate both social media and email marketing, so you can make the most of your email subscribers as well as social media followers. With intense competition in the digital marketplace, it isn’t enough to follow the email marketing tips and simply include social media links in the emails — on the other hand, it also isn’t enough to create a newsletter CTA in your Instagram profile. To get the most out of […]

5 Ways 5G Will Impact Marketers

5 Ways 5G Will Impact Marketers

By the end of 2019, the four biggest U.S. cellular carriers rolled out 5G across the country. With the rollout of this new high-speed network comes a number of news articles, commercials, and promotional content explaining how 5G will dramatically change the world. Despite all the 5G hype, you might still be asking yourself, “What the heck is 5G and how will it impact my business?” What makes 5G so revolutionary? While wireless networks of the past could only really power mobile devices up to the size of a tablet, 5G will be strong enough and fast enough to smoothly power computers, televisions, and even smart devices. This networking power […]

Google to switch completely over to mobile-first indexing by September 2020

Google to switch completely over to mobile-first indexing by September 2020

Google has announced that by September 2020 all sites will be crawled and indexed by Google using mobile-first indexing. We reported early that this would happen by end-of-year but this blog post from Google says this change will happen by September. September 2020. Google said, “To simplify, we’ll be switching to mobile-first indexing for all websites starting September 2020.” Most sites have moved over already and you can check if your site has moved over by logging into Google Search Console. More on how to do that over here. 70% moved over already. “From our analysis, most sites shown in search results are good to go for mobile-first indexing, and […]

Introducing Instapage 3.0: New User Interface is Smoother, Bigger, Smarter & Faster

Introducing Instapage 3.0: New User Interface is Smoother, Bigger, Smarter & Faster

The Instapage team has done an outstanding job building our UI over many years. However, we noticed that it no longer serves our users’ needs and it was time for a change. Przemek Cholewa, Instapage Design System Lead, outlines the team’s thinking during this process of updating the user interface: We knew that a change of perception needed to happen to embrace productivity and performance while keeping everything easy to use. Our team understood how the UI can either distract or help the user to achieve their goal. The form should follow function, not the other way around. We wanted the Instapage Design System to be less eye-candy and more […]

Amazon’s A9 product ranking algorithm: Your guide to Amazon SEO for maximum visibility

Amazon’s A9 product ranking algorithm: Your guide to Amazon SEO for maximum visibility

Amazon is now the primary destination for product search, numerous studies and surveys have shown. And where there’s demand, there’s competition. There are now more brands competing to appear at the top of those Amazon searches than ever. That’s why understanding how Amazon’s A9 search algorithm works is critical to your success on the platform. A9 is the system responsible for ranking product results on Amazon, and although it shares some similarities to traditional search engine algorithms like Google’s, there are a number of differentiators that will affect your listing’s visibility. Optimizing for purchase intent Users turn to Amazon when they are looking to buy. That makes A9’s job relatively […]

Can You Use That Image on Social Media? [Checklist]

Can You Use That Image on Social Media? [Checklist]

With social media feeds getting ever more crowded, the battle for attention is constantly ramping up, and if you want to stop people scrolling on by your posts, you’ll likely now need some level of stand out visual element in order to grab them and hook them in. But creating your own visuals is time-consuming, and not always so easy to do, and paying for access to stock libraries can be costly. The alternative, then, is that you probably end up checking out Google Images and/or free image libraries, looking for something that fits – but even then, you could end up violating copyright by posting something that seems legit, […]

Twitter Outlines Advanced Processes to Protect Conversation Around Coronavirus

Twitter Outlines Advanced Processes to Protect Conversation Around Coronavirus

After announcing its initial measures to protect the public conversation around the COVID-19 outbreak late last month, Twitter has this week provided an update on the various steps it’s taking to assist and inform. As per Twitter: “We recently revised our travel policy to ensure we’re playing our part in the global containment efforts relating to coronavirus (COVID-19). In tandem, our entire company is stepping up its internal and external efforts to build partnerships, protect the public conversation, help people find authoritative health information, raise relief funds, and contribute pro bono advertising support to ensure people are getting the right message, from the right source.” In its initial update, Twitter announced […]

Visual Editing App VSCO Launches New ‘Montage’ Multimedia Video Creative Tool

Visual Editing App VSCO Launches New ‘Montage’ Multimedia Video Creative Tool

This could help you create more interesting, engaging video content. Popular visual editing app VSCO has this week launched a new editing tool called ‘Montage‘ which enables you to create multi-layered, still and video combination projects that will stand out in feeds. [embedded content] As explained by VSCO: “Montage offers a blank canvas for your creativity and limitless options for self-expression. You can stack and layer in one or more videos, photos, colors, and shapes to create a unique collage-like video. Perhaps you want to capture your favorite street style shots, memorialize your first festival experience, or create a birthday tribute for a friend to celebrate your friendship. With Montage, you can […]

Twitter Launches Its Own Take on Stories With ‘Fleets’

Twitter Launches Its Own Take on Stories With ‘Fleets’

You knew it was coming, the signs have all pointed to it. This week, Twitter has announced its own variation on Stories, which it’s calling ‘Fleets’. Though Twitter is keen to point out that it’s not Stories: I know what you’re thinking: “THIS SOUNDS A LOT LIKE STORIES!”. Yes, there are many similarities with the Stories format that will feel familiar to people. There are also a few intentional differences to make the experience more focused on sharing and seeing people’s thoughts. pic.twitter.com/OaGYZpChcN — Kayvon Beykpour (@kayvz) March 4, 2020 It works like this: Users with the Fleets available will see a new, rounded profile icon at the top of their […]