Report Finds That Facebook’s Fact-Checking Labels Are Effective, But Also Legitimize Not Flagged Fake Reports

Report Finds That Facebook’s Fact-Checking Labels Are Effective, But Also Legitimize Not Flagged Fake Reports

This is one of those ones that makes a lot of sense when you take a broader view, and consider the overall impacts. Facebook’s fact-checking labels on disputed stories are a good way to reduce the spread of misinformation, with prominent tags on fact-checked posts giving users reason for pause before they go to distribute the same within their networks. Studies have shown that these labels do work, that they do reduce people’s propensity to share such. That’s obviously a good outcome, but a new analysis conducted by MIT has potentially found a significant flaw in Facebook’s fact-check labeling system. While disputed stories that are labeled as such do see […]

How to Go Viral With a Micro-Influencer Video Marketing Campaign [Infographic]

How to Go Viral With a Micro-Influencer Video Marketing Campaign [Infographic]

Published March 5, 2020 Are you looking for ways to expand your online audience? Want to know how to go viral with a micro-influencer video marketing campaign? The team from One Productions share their tips for success in this infographic. They break things down as follows: What is a micro-influencer? Why choose micro-influencers over the big shots? Why do audiences engage more with micro-influencers? Advantages of using micro-influencers How to partner with YouTube micro-influencers Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy Social Marketing

Facebook’s Improved Fake Account Detection Tool Has Seen the Removal of 6.6b Profiles in the Last Year

Facebook’s Improved Fake Account Detection Tool Has Seen the Removal of 6.6b Profiles in the Last Year

How many fake accounts are there on Facebook? This has been a key question for advertisers looking to optimize their platform performance. While Facebook offers unmatched potential reach – with more than 2.5 billion active users worldwide – a common criticism has been that a lot of those profiles are fakes, which reduces trust in Facebook’s reach numbers. And definitely, there are fake profiles on the platform – but how many, exactly, has fluctuated over time, based on Facebook’s own reporting. Back in 2018, Facebook said that its fake account percentage was around 4% of its MAU count, which, at that stage, equated to 88 million fake profiles. That figure was far lower […]

HubSpot’s Marketing Team Worked Remotely for One Week. Here’s What We Learned.

HubSpot’s Marketing Team Worked Remotely for One Week. Here’s What We Learned.

Think about the last time you were on a conference call with someone in a different location. Did you run into any communication challenges — technical, or otherwise? Did you find yourself trying to speak up but failing to get a word in? If there were multiple people on that call, did you find that everyone was able to participate? Remote meetings are becoming increasingly commonplace. Not everyone you work with is able to sit down in the same room with you. For many of us, most of our meetings now include remote employees or team members from across the globe. That’s the trend we started to see at HubSpot. […]

Most local SEOs making at least $60,000

Most local SEOs making at least $60,000

The majority of local SEO professionals appear to be happy in their jobs, according to BrightLocal’s 2020 Local Search Industry Survey. That’s the clear implication of a finding that 78% intend to remain in their current positions. The survey featured responses from 475 “local marketers,” including agencies, in-house marketers, freelancers and local businesses. The top for categories of survey respondents were as follows: Local/regional agency — 40% National/international agency – 20% Freelancer/marketing consultant –11% Local business –10% Most local SEOs have been around for awhile. Half of those responding to the survey said they have been working in the industry for more than a decade and 11% have been working […]

Doing a Google import into Bing Ads? Here’s what you need to know

Doing a Google import into Bing Ads? Here’s what you need to know

You’ve spent a lot of time creating and optimizing your search campaigns. Endless hours in your Google Ads account optimizing account structure, optimizing bidding strategies and rules, adjusting your audiences and targeting, writing and rewriting ad copy. What about your Microsoft Advertising account? Have you spent as much time honing that PPC account? I get it from my days managing a search agency – there isn’t enough time in the day to do everything that needs to be done across multiple platforms. You don’t have time to reinvent the wheel (over and over and over again) across platforms. But now, you don’t have to. You can use Google Import, a […]

Enter the 2020 Search Engine Land Awards — it’s your turn to win!

Enter the 2020 Search Engine Land Awards — it’s your turn to win!

What is the all-out best search campaign you’ve pulled off this year? Do the people work with every day continue to knock it out of the park time and time again? Who on your team continues to make jaws drop with their outstanding performance? (Yes, you can say yourself!) We want to know about it. Showcase your company’s search marketing achievements by entering the 2020 Search Engine Land Awards today! This year’s submission process has been streamlined to make it easier to complete your application. We’re also giving you more control over how you tell the story of your campaign: Have an unconventional metric that will blow the competition away? […]

How to Use Instagram Stories for Market Research: 5 Ideas for Marketers

How to Use Instagram Stories for Market Research: 5 Ideas for Marketers

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

10 reasons to attend SMX Advanced

10 reasons to attend SMX Advanced

Elite search marketers like you never rest on their laurels… being the best requires constant training to stay top of the latest tactics, trends, and technologies. Perfect your SEO and SEM skills at Search Marketing Expo – SMX Advanced, the only conference designed with search marketing pros in mind. Here are 10 reasons you should join us June 8-10 in Seattle: Unbiased, trustworthy content. SMX Advanced is programmed by the experts at Search Engine Land, the publication of record for search marketers — that means the content you get will be authoritative, actionable, and fresh. The agenda will be live soon… for now, get a sneak peek at the brand-new, […]

Video: Ginny Marvin, our Editor-in-Chief, on the Periodic Tables of PPC

Video: Ginny Marvin, our Editor-in-Chief, on the Periodic Tables of PPC

Ginny Marvin is technically my boss, but it wasn’t weird at all sitting down with her and chatting about search marketing. She is Third Door Media’s Editor-in-Chief, running this site and the other properties and events the company manages. She did make time at SMX East last November to sit down with me and talk shop. We talked about her past working experience and how she ultimately ended up running things here at Search Engine Land. We also spoke about what is is like working in an agency versus in-house. Then we shifted gears and spoke about the Periodic Table of PPC and the work that went into those amazing […]