See How President Donald Trump Segments His Ads with Post-Click Experiences in an Attempt to Get Re-Elected (3 Examples)

See How President Donald Trump Segments His Ads with Post-Click Experiences in an Attempt to Get Re-Elected (3 Examples)

Earlier this week, we looked at how Democratic candidates Mike Bloomberg, Pete Buttigieg, Elizabeth Warren, and Bernie Sanders all use advanced advertising techniques to meet user expectations and establish credibility with voters: By using ads segmented to specific audiences, and connecting them to personalized post-click experiences to tell the same narrative. Now let’s see how President Donald Trump does the same to increase campaign donations, support, and get reelected. How President Donald Trump uses post-click experiences Example 1: Google search ad Someone looking to make a donation to the Trump campaign might search “donate to Trump” and see this paid search ad: The user will know the ad is relevant […]

Local Email Marketing: A Crash Course

Local Email Marketing: A Crash Course

You’ve read the stats: email marketing is an undeniably powerful marketing strategy. In fact, on average, email generates $38 for every dollar spent, which is a 3,800% return on investment. And did I mention that there are almost four billion email users worldwide? Crazy, right? Email marketing works for companies with customers all over the globe, like BuzzFeed and Uber, two huge companies that have invested in an impressive email strategy. But what do you do when you’re working for a local company? One that runs on a much smaller scale? Customers are right in your area, and to make sales, you have to focus on locality. Enter your solution: […]

Facebook Updates Its Response to the Coronavirus Outbreak, Including Free Ads for WHO

Facebook Updates Its Response to the Coronavirus Outbreak, Including Free Ads for WHO

With the Coronavirus outbreak slowly spreading across the globe, people are understandably spooked and looking for more information. And given the propensity for people to get their news updates from Facebook, it’s a fairly safe bet that many will be looking there – and with 2.5 billion active users, it’s now likely the best platform to reach the maximum amount of people, and disseminate necessary information on the latest updates, relevant to each region. Late last month, Facebook outlined its initial response to the outbreak, which included increased fact-checking and removal of misinformation, along with dedicated News Feed notifications for users in relevant regions, as guided by the World Health […]

Facebook Finally Launches Dark Mode for WhatsApp

Facebook Finally Launches Dark Mode for WhatsApp

This will be welcome news to many. This week, after months of testing and teasing the option, Facebook has officially announced the launch of dark mode for WhatsApp. [embedded content] The experiences documented in the video are no doubt familiar to many – and now, you’ll no longer have to suffer the same. As per Facebook: “Dark mode for WhatsApp offers a fresh look on a familiar experience. It’s designed to reduce eye strain in low light environments. And we hope it helps prevent those awkward moments when your phone lights up the room.” Dark mode has been one of the app’s most requested features, with users repeatedly calling on the […]

Instagram’s Testing a New Video Response Option for IGTV

Instagram’s Testing a New Video Response Option for IGTV

Instagram looks to be trying to add in a TikTok-style video response option for IGTV, with a new ‘Video Reactions’ option in testing that would enable IGTV creators to allow viewers to respond to their content with videos of their own. As you can see in this example, posted by reverse engineering expert Jane Manchun Wong, there’s a new ‘Video Reactions’ option built into the IGTV upload process, which, when active, would enable viewers to reply with their own video response. That, as noted, sounds similar to TikTok’s video Reactions option, which overlays a video response over the original video post, providing another way to engage with clips. Reactions and Duets have […]

Google Makes Enterprise Video-Conferencing Capabilities Available to All Amid Coronavirus Concerns

Google Makes Enterprise Video-Conferencing Capabilities Available to All Amid Coronavirus Concerns

With Coronavirus concerns rising, Google has this week announced that it will make its advanced group video calling tools available to all G Suite users for free, in order to provide additional options for those looking to reduce in-person gatherings. As explained by Google: “We’re committed to helping students and their teachers continue learning outside of school. In Hong Kong and Vietnam, where schools have already been closed, we’ve seen hundreds of thousands of students start using both Hangouts Meet and Google Classroom, to join classes and continue their schooling remotely from home. And, as more businesses adjust their work-from-home policies and adopt reduced travel plans in response to COVID-19, we’re […]

Snapchat Publishes New Data on Usage During the Olympics Ahead of 2020 Games [Infographic]

With the 2020 Tokyo Olympics coming up, Snapchat has this week put forward its case for hosting Olympics tie-in campaigns with a new collection of stats on usage around the event. Well, the Olympics should be coming up. The International Olympic Committee noted recently that the event could still be canceled due to Coronavirus concerns. But hopefully, the event does go ahead – and if it does, Snapchat says that its platform should be a key consideration for those looking to reach sports fans. Snapchat particularly highlights its connection to younger audiences – the app claims to reach some 90% of 13-24 year-olds across the US. That’s a pretty amazing […]

Facebook Stories and YouTube Are Both Seeing Rapid Growth in 2020 [Infographic]

Facebook Stories and YouTube Are Both Seeing Rapid Growth in 2020 [Infographic]

According to Animoto’s latest social platform insights, marketers are flocking to Facebook Stories and YouTube to elevate their brands in 2020. Really, the results come as little surprise. Given the rising popularity of the Stories format, and the enduring video dominance of YouTube, it makes sense that marketers would be looking to the channels where they have the potential to reach the largest audiences. YouTube now has more than 2 billion monthly active users, and while the Stories format hasn’t taken off as well on Facebook as it did on Instagram, Facebook has over 2.5b monthly actives. Marketers are now looking to increase their investment in both platforms. Here are […]

Survey Highlights Significant SEO Knowledge Gaps Among Business Owners [Infographic]

Survey Highlights Significant SEO Knowledge Gaps Among Business Owners [Infographic]

It’s 2020. Most business owners have a reasonable understanding of how Google chooses which websites to display in search results by now. Right? Well, kind of – according to a survey conducted by Fractl in the second half of 2019, which incorporated responses from over 900 Americans, with 394 of them being business owners, there are still some knowledge gaps of note, which highlights some potential flaws in digital marketing approaches. Specifically, Fractl found that: Nearly a quarter of business owners surveyed were either vaguely or not at all familiar with SEO 59% of respondents felt confident that they understood what ‘organic search’ means Only 23.7% of respondents knew what SERP stands for […]

Benchmark for Success: What Your Vertical Can Achieve With Content Marketing

Benchmark for Success: What Your Vertical Can Achieve With Content Marketing

You’ve produced a piece of content you thought was going to be a huge success, but the results were underwhelming. You double and triple checked the content for all the crucial elements: it’s newsworthy, data-driven, emotional, and even a bit controversial, but it failed to “go viral”. Your digital PR team set out to pitch it, but writers didn’t bite. So, what’s next? Two questions you might ask yourself are: Do I have unrealistic link expectations for my link-building content? Is my definition of success backed by data-driven evidence? Fractl has produced thousands of content marketing campaigns across every topic — sports, entertainment, fashion, home improvement, relationships — you name […]