Everything You Need to Know to Dominate Local Search

Everything You Need to Know to Dominate Local Search

The internet lets you reach billions of people around the globe, but if you’re like many small or local businesses, world domination isn’t really on your radar (not yet, anyway). What makes your business tick is your local community, whether on the town, city, county, or state level. So with all the choices consumers have nowadays for where to get their products and services, how do you ensure they find your local business first? You do everything in your power to get your website in the top search engine ranking positions! And luckily, there’s a lot you can do to tip the scales in your website’s favor. From on-page optimization […]

Optimization score comes to Google Ads app

Optimization score comes to Google Ads app

Google really wants you to be able to pay attention to optimization scores — wherever you are. The metric is now front and center in the Google Ads app. Why we care Google is continuing to increasing prominence of — and emphasis on — optimization score in Google Ads accounts. The score is now a key part of the requirements for agencies to achieve Google Partner status. Optimization score is meant to be a reflection of “how well your account is set to perform.” The recommendations tied to optimization scores are also generated automatically. Some can be useful, but not all will make sense for a campaign, and advertisers need […]

Fake and inaccurate reviews driving billions in ‘wasted’ consumer spending [Report]

Fake and inaccurate reviews driving billions in ‘wasted’ consumer spending [Report]

American consumers said they wasted $125, on average, in 2019 due to inaccurate reviews, a new report finds. If we extrapolate that across the adult population, as much as $25 billion in U.S. consumer spending has been wasted due to inaccurate (or fake) online reviews. The report portrays a kind of dissonance or ambivalence among consumers, who continue to rely very heavily on reviews but are also increasingly wary of their authenticity or credibility. Rise of reliance on reviews. The study, commissioned by reviews platform TrustPilot, was based on a survey of more than 6,300 adult internet users in the U.S., UK and France in December 2019 and carried out […]

How to Create a Separate Page for Blog Posts in WordPress

How to Create a Separate Page for Blog Posts in WordPress

Do you want to create a separate page for blog posts in WordPress? By default, WordPress displays your blog posts on the homepage. However, if you are making a business website or simply want to customize your homepage, then you may want a separate page for your blog section. In this article, we will show you how to easily create a separate page for blog posts in WordPress. Setup WordPress to Create a Separate Blog Page WordPress allows you to easily configure your website to have a custom home page. This feature also allows you to choose any other page on your website to be used as your blog page. […]

How 6 Social Media Networks Have Changed in the Last Decade

How 6 Social Media Networks Have Changed in the Last Decade

At the beginning of 2020, millions of social media users took part in a #TenYearChallenge which encouraged them to post one photo of themselves from ten years ago up against a photo of themselves today. But while the #TenYearChallenge showed us how much our friends have changed, have you ever wondered how much your favorite brands have changed? As a social media user, looking back to see how the platforms you’ve used every day have changed can feel fun and nostalgic. As a marketer, looking at the evolution of these platforms can also give you insight into how the overall social media industry and internet trends have matured and how […]

The Mandalorian’s guide to the search galaxy: Evolving from SEM lone wolf to company leader

The Mandalorian’s guide to the search galaxy: Evolving from SEM lone wolf to company leader

“I work alone. I don’t trust droids.” – The Mandalorian Hollywood wants us to believe in the hero (or anti-hero) because we all know who to root for in the battle between good and evil. Even if you haven’t yet seen The Mandalorian, you are likely aware of the Baby Yoda memes. Based on those small snippets of information, you can guess the kind of story and character arc that plays out in the series. You know, because we’ve been taught to expect it. What has this got to do with search marketing I hear you exclaim? I came to realize in my own career journey that the success we […]

See How the Bernie Sanders Campaign Uses Post-Click Experiences to Inspire Voters to Take Action (3 Examples)

See How the Bernie Sanders Campaign Uses Post-Click Experiences to Inspire Voters to Take Action (3 Examples)

With every Presidential candidate vying to make an impression and win votes, it’s no surprise that political advertisements abound across the web. The most successful ads, though, are ones segmented to specific audiences and connected to personalized post-click experiences that continue the same ad narrative. This ensures user expectations are met, and helps candidates establish credibility with voters. Let’s see how the Bernie Sanders campaign executes its strategy. How Bernie Sanders uses segmented ads & post-click experiences Example 1: Google paid search to generate donations Since Sanders pays to advertise on his own brand name to show up at the top of SERPs, searching for “Bernie Sanders” shows this paid […]

The 7 Best Social Media Analytics Tools for Marketers in 2020

The 7 Best Social Media Analytics Tools for Marketers in 2020

Social media is an undeniably powerful marketing tool in 2020. We’ve seen the stats that back up using social media as a legitimate business practice. And we’ve seen examples of companies that saw phenomenal ROI after a social media campaign. But how are marketers managing multiple social accounts, encouraging proper engagement, and analyzing and proving their social platforms ROI? With social media analytics tools. In a nutshell, social media analytics tools are generally part of a larger social media management software platform. They collect data from connected accounts, such as engagement, reposts, and replies, and compile them into reports that break down the numbers, providing you with insights about the […]

How to Market Your Local Business’ Grand Opening

During the last month or so, my husband and I have driven by this grand opening sign on our way to his parent’s house about a dozen times. After a couple of weeks, we decided to look up what it was for. We found out a new restaurant was opening, and we were pretty excited to have a new place to try (sometimes it gets boring going to the same places!). Since we were looking forward to it, we told our families, and decided to give it a try for one of our weekly dinners. This is exactly the result you’re looking for when you’re marketing your grand opening. For […]