Tag Archives: #digitalmarketing

Everyone understands the value of increased organic traffic or a higher rate of conversions. That’s because these metrics are closest to the money. But some top-of-the-funnel rewards for creating high-quality content can contribute a significant amount to your growth, and they center around your brand’s perception. Brand awareness is often recognized, but that’s the first step. Brand authority comes next and deserves more credit. And I’m not just talking about in the context of E-A-T (Expertise-Authority-Trust) and YMYL (Your Money Your Life) pages. I’m talking about building your overall brand authority, which of course still involves creating authoritative content written by authoritative people. But having this zoomed-out brand perspective allows […]

Google has updated its content guidelines for the FAQ schema that says you can no longer markup the same question and answer with FAQ schema if that question and answer is in multiple pages on your site. Google said just mark it up on one of those FAQ pages, but not more than one. The new guidelines. The updated guidelines added this line “If you have FAQ content that is repetitive on your site (meaning, the same question and answer appear on multiple pages on your site), mark up only one instance of that FAQ for your entire site.” Hat tip to @suzukik for spotting this. FAQ schema. FAQ schema […]

While at SMX East, I had the privilege with sitting down Aleyda Solis, the EU Search Personality of the Year, SMX speaker, SEO superstar who deeply cares about the search industry. We spoke about a lot of things but focused mostly on how she juggles traveling so much and having a thriving SEO consulting business. We also talked about a topic she spoke about at SMX West just weeks ago around how to optimize your YouTube channel to increase subscribers and video views. hat presentation was so detailed and enlightening, I learned a lot from her in the video and her presentation. We also spoke about international SEO, a topic […]

The early days — just a few years ago — of cheap clicks, little competition and a buggy interface with little reporting are gone. Amazon advertising formats and inventory have evolved dramatically, and marketers and Amazon sellers are flocking to the platform. More competition means advertisers need to be savvier to ensure they’re ad campaigns are profitable. Calculating your COGS (cost of goods sold) and all seller fees is key to running profitable search ad campaigns on Amazon, says Kaitlin McGrew, senior SEM manager at Houston-based PMG Digital Agency. Kaitlin McGrew speaking on profitable Amazon advertising strategies at SMX West 2020. In addition to the monthly Amazon seller subscription fee […]