Tag Archives: #digitalmarketing

Bing fully launched its new Bing Webmaster Tools Thursday, and with that, a brand new URL Inspection tool. The Bing URL Inspection tool allows you to inspect Bing indexed version of your URLs allowing to detect potential indexing issues due to crawl or not following Bing Webmaster guidelines. Google launched its URL Inspection tool over two years ago in June 2018. How do the two compare? They are similar. Google and Bing’s URL Inspection tools are pretty similar. They essentially do the same thing: help webmasters, developers, SEOs and site owners see potential indexing issues with URLs in their respective search engines. Use both. Even though they are similar, it doesn’t […]

Google is testing a larger font size in ad headlines. The first headline displays in a considerably larger font on line one with a second headline appearing below it. The test was spotted by PPC hubbub. We have been able to replicate this on the Google mobile app. In the example we captured, only the ad in the absolute top position displays with the new test formatting. In the screenshot below, the Geico ad at the top exhibits the test formatting with the much larger font size for the first headline while the Progressive ad in position two renders with the normal headline font treatment. Google is testing larger fonts […]

On July 1, Facebook automatically opted advertisers into its new Limited Data Use setting for California Consumer Privacy Act (CCPA) compliance. When Limited Data Use (LDU) is enabled, Facebook restricts the way data from users detected to be from California can be stored and processed. The feature is already having a dramatic impact on advertisers. CCPA gives California residents the right to know how their data is being used, what categories of data are being collected and sold (e.g., name, IP address) and the ability to opt out from allowing companies to do so. It doesn’t just apply to business based in California. Like the EU’s GDPR, CCPA applies to […]

Competition is constant. No matter what business you’re in, there will always be other people competing with you for customers, subscribers, viewers, partners, etc. Even Google technically has competition — maybe you found this article through Bing? The point is…you have competitors trying to beat you. Do you know who they are? “Of course, I know who my competitors are!” – You (probably) But do you know who your search competitors are? Do you know who you’re really competing with for organic traffic? It may not be who you think… Search is a unique channel, where competition can shift and change as the search results themselves change. Also, the only […]