3 tips for optimizing paid social campaigns for seasonality

3 tips for optimizing paid social campaigns for seasonality

Planning your paid social campaigns well ahead of your peak periods — whether seasonal, holiday or promotional — help ensure you hit your goals. Michelle Stinson Ross, marketing operations director at Apogee Results, offered tips on how advertisers can get the most out of seasonal social ads at SMX West in San Jose last week. As part of a deep focus on digital commerce marketing, speakers discussed ways social commerce and shoppable media are transforming the way online retailers approach digital marketing. Stay top of mind “Paid social sits much higher in your sales funnel than paid search does. Just think about it… Are human beings really able to search […]

How to use machine learning (if you can’t code) to help your keyword research

How to use machine learning (if you can’t code) to help your keyword research

I have previously written about why keyword research isn’t dead. A key theme I continually make is that keyword categorization is incredibly important in order to be useful so that you can optimize towards topics and clusters rather than individual keywords. My keyword research documents often exceed 20k-50k keywords which are normally broken into two, three or sometimes more categories reflective of the site taxonomy in question. As you can see, I have categorized the keywords into 4, filterable, columns allowing you to select a certain “topic” and view the collective search volume for a cohort of keywords. What you can’t see is that there are over 8k keywords. A […]

61 Best Free WordPress Blog Themes for 2020

61 Best Free WordPress Blog Themes for 2020

Are you looking for a free WordPress blog theme for your website? There are thousands of free blog themes for WordPress making it harder for beginners to choose one for their sites. These blog themes are further divided into different niches and categories. In this article, we have hand-picked some of the best free WordPress blog themes that you can use on your new blog. Getting Started with WordPress First, you need to make sure that you are using the right platform. Self hosted WordPress.org site is the perfect platform to start your blog because it gives you more freedom, flexibility, and control. It is open source and comes with […]

How HubSpot Manages a Giant Website With a Tiny Team

How HubSpot Manages a Giant Website With a Tiny Team

I can’t write a single line of code. So, it was a big surprise to me when I was asked to lead our new global web strategy team three years ago. If you’ve followed HubSpot’s history, it’s also probably a big surprise to you that we had 20,000 customers and went public years before we had a team to manage our web strategy. And, as you might expect, things were pretty complicated before my team was implemented. Prior to 2016, we referred to our giant website as “the wild, wild west.” The brand team owned the homepage, but anyone who asked for access could make or edit any of our […]

In feature battle with Google, Yelp improves restaurant waitlist functionality

In feature battle with Google, Yelp improves restaurant waitlist functionality

Over time, Google Maps and Google My Business have increasingly encroached on Yelp’s core value proposition: local business search and reviews. And Yelp has tried to fight back with new features and capabilities to stay one step ahead of Google. Waitlist upgrades. This week is a case-in-point: the company added new capabilities to Yelp Waitlist, which allows diners to join a restaurant waitlist before physically arriving at the property. Yelp originally launched Waitlist in 2017. Google introduced similar functionality, albeit more limited, in 2019. Yelp is now rolling out its Notify Me feature to Android and the web — it launched for iPhone last September — which supports Waitlist. Notify […]

A Detailed Look at How Presidential Candidate Pete Buttigieg Segments Paid Ads with Post-Click Experiences (4 Examples)

A Detailed Look at How Presidential Candidate Pete Buttigieg Segments Paid Ads with Post-Click Experiences (4 Examples)

With Presidential campaigns in full swing, candidates are doing everything they can to make a great impression with voters, gain trust, and earn votes. Not only are they doing this through the TV commercials we see daily, but with online ads, too. For those ads to be successful, they must be segmented to specific audiences and connected to personalized post-click experiences. When the same narrative is delivered from ad to page, user expectations are met and candidates establish credibility with voters. Enter Democratic candidate Pete Buttigieg. How Pete Buttigieg uses segmented ads & post-click experiences Example 1: Branded Google search ad It’s evident the Pete Buttigieg campaign bids on his […]

Google experiments with public search profile cards

Google experiments with public search profile cards

Google is experimenting with public search profile cards for individuals that would appear alongside regular search results, Android Police first reported on Thursday. The test is currently limited to India and the company currently has no plans for a wider launch, a Google spokesperson told Search Engine Land. Why we care If this feature receives a wider rollout, personal brands will have a new way to distinguish themselves on the search results, providing prospective clients or employers a way to find out more about them. This feature also provides personal brand owners with a degree of control over what information is available to searchers. More on the news Google+, the […]

Google’s new treatment of nofollow links has arrived

As of Sunday, Mar. 1, Google is treating the nofollow link attribute as a hint, rather than a directive, for crawling and indexing purposes. Google is already treating all link attributes (sponsored, UGC and nofollow) as hints for ranking purposes and has been doing so since it made the original announcement in September. First introduced in 2005, the nofollow link attribute was created to stop spam links from passing credit and manipulating ranking signals. Check out our nofollow explainer to get caught up on everything there is to know about the original nofollow attribute. Defining link attributes. Last year, Google introduced new link attributes for sponsored and user-generated content (UGC). […]

New Google Lighthouse extension for Firefox goes live

New Google Lighthouse extension for Firefox goes live

Google Developers announced a new official Google Lighthouse Firefox extension Wednesday. Google’s Lighthouse is an open source software (OSS) project with a few different integration points. There has been at least one port of the reporting tool for use as a Firefox extension. Firefox had not yet reviewed the extension, so it gets automatically categorized as “not a Recommended Extension.” Firefox will likely add Google’s extension to it’s “Recommend” list after review. In the meantime, the risk level on this extension is still unknown even when it appears to be very much legit. Firefox Extension warning Why we care Google Lighthouse is a collection of highly useful tools for practitioners […]