Facebook Takes Legal Action Against Data Analytics Firm for Improperly Accessing User Data

Facebook Takes Legal Action Against Data Analytics Firm for Improperly Accessing User Data

Facebook continues to ramp up its legal action against companies which break its rules, this time launching a new suit against a data analytics firm which stole Facebook user data via connected apps. As explained by Facebook: “Today, Facebook filed a federal lawsuit in California court against oneAudience, a New Jersey-based data analytics company that improperly accessed and collected user data from Facebook and other social media companies by paying app developers to install a malicious Software Development Kit (SDK) in their apps.” oneAudience claimed to provide advertisers with real audience data and reach, based on actual user info. As per the oneAudience website: “There’s a lot of mobile information […]

Best Social Media Post Lengths for Higher Engagement in 2020 [Infographic]

Best Social Media Post Lengths for Higher Engagement in 2020 [Infographic]

The truth about perfect post times, perfect post lengths, video strategy, image optimization, posting frequency, etc. The real truth about all of this is that there are no definitive “rules” as such. What works for your brand, and your audience, may not have any impact at all for another business. The truth is that what really matters is the core of the content that you produce, and how that connects with your target market – but that also doesn’t mean that you should just ignore all the best practice advice out there and post whatever you want, whenever you want. Indeed, all of the data-backed guides and tips you’ll find around […]

Facebook Cancels F8 Developer Conference Due to Coronavirus Concerns

Facebook Cancels F8 Developer Conference Due to Coronavirus Concerns

Amid ongoing concerns around the coronavirus outbreak, Facebook has this week announced that it’s canceling the ‘in-person component’ of its annual F8 developer conference, which was planned to be held in San Jose on May 5th and 6th. As explained by Facebook: “Every year, we look forward to connecting with our global developer community at F8 and sharing our vision for the future that we’re building together. But given the growing concerns around COVID-19, we’ve made the difficult decision to cancel the in-person component of F8 2020. This was a tough call to make – F8 is an incredibly important event for Facebook and it’s one of our favorite ways […]

Google Trends and Tenor Team up on New GIF Trends Tool

Google Trends and Tenor Team up on New GIF Trends Tool

Struggling to find the perfect GIF, using the perfect celebrity, to express the right emotion in your tweet? This could help – this week Google Trends has teamed up with GIF platform Tenor to create a new tool which highlights key GIF trends by celebrity, action, emotion conveyed and more. As you can see here, based on GIF searches, the listing can give you insights into the most popular search terms related to each celebrity, while you can also search for a specific response type. You can also select any celebrity/identity and it will show you what the most popular GIFs for that person/character are: There’s a range of ways you can […]

Facebook Shares Business Messaging Best Practices Based on Recent System Changes

Facebook Shares Business Messaging Best Practices Based on Recent System Changes

After rolling out a series of updates to its Messenger for Business processes over the last few months, Facebook has this week published a new set of tips to help marketers looking to make best use of messaging to keep in touch with customers. And with a growing number of people now using messaging platforms, it makes sense that more brands are also looking to provide connection options through the same. The risk, however, with messaging for business is that messaging is a more private surface, and can be interruptive. Overuse of messaging can have significant consequences for brands, and for Messenger itself – which is why Facebook has implemented tighter […]

Linkedin Has Confirmed That LinkedIn Stories Are Coming Soon

Linkedin Has Confirmed That LinkedIn Stories Are Coming Soon

It may come as little surprise, it may seem like an odd fit. Either way, LinkedIn has this week confirmed that it’s working on its own version of Stories which will be rolled out to all users soon. As explained by Pete Davies of LinkedIn: “Stories first appeared on Snapchat, with other platforms like Instagram and Facebook adopting them soon after. They spread for a good reason: they offer a lightweight, fun way to share an update without it having to be perfect or attached to your profile forever. Does that exist in the business world? I’d hope that most of my interactions in the break room or passing people in […]

The Rules of Link Building – Best of Whiteboard Friday

The Rules of Link Building – Best of Whiteboard Friday

Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday.   Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Happy Friday, Moz fans! Welcome to another edition of Whiteboard Friday. Today we are going over the rules of link building. It’s no secret that links are one of the top three ranking factors in Google and can greatly benefit your website. But there is a little confusion […]

Features vs. Benefits: A Crash Course on Proper Messaging

Features vs. Benefits: A Crash Course on Proper Messaging

Earlier, I was scrolling on LinkedIn and came across this ad. Instantly, I was impressed with the effectiveness of the language. The language, concise and clear, offers up the benefit of the product being marketed in a way that stops scrollers in their tracks, including me. Source Qordoba is an IT company that helps companies stay consistent with communication through AI technology. The company’s ad caught my eye by communicating the benefits reading the report will have when it comes to customer-facing content, which does interest me. ‘How are tech companies managing their voice, tone, & writing style guides across their various types of customer-facing content?’   After reading this […]

Yotpo taps Bazaarvoice Network for review distribution to retailer sites

Yotpo taps Bazaarvoice Network for review distribution to retailer sites

Yotpo has partnered with Bazaarvoice to syndicate reviews through the latter’s network, which includes nearly 2,000 global retail sites and reaches more than a billion shoppers monthly, according to the company. Yotpo is evolving from a reputation management platform to an “end-to-end platform” for direct-to-consumer (D2C) brands. The move is intended to expand the reach of Yotpo-managed reviews content for retailers. Below is an example of a Yotpo review residing on the Nordstrom website via the Bazaarvoice Network. (There’s a disclosure it came from the merchant on the reviews page.) 98% are influenced by ‘authentic’ reviews. Nobody questions the importance of reviews in building consumer trust and social proof. Indeed, […]

How to Easily Create a Multilingual WordPress Site

How to Easily Create a Multilingual WordPress Site

Do you want to translate your WordPress site in multiple languages? WordPress powers more than 35% of all websites on the internet. Many of them serve non-English or multilingual audiences. In this article, we will show you how to easily create a multilingual WordPress site. We will cover three different solutions, so you can choose the one that works best for you. With each solution, you’ll be able to easily translate your WordPress posts, pages, tags, categories, and themes into as many languages as you like. What is a Multilingual WordPress Website? A multilingual WordPress website serves the same content in multiple languages. It can automatically redirect users to a […]