Toy Makers Are Now Working With Popular YouTubers, a Sign of the Times

Toy Makers Are Now Working With Popular YouTubers, a Sign of the Times

While to older generations YouTube is still seen as an online video platform, in variance to a regular TV channel or service, for younger users who’ve never known a time when YouTube didn’t exist, the app has become an essential source of entertainment, on equal footing with TV, movies or any other related option. That’s lead to a whole new way of looking at the platform, and given it a whole new level of influence. Indeed, last year Lego conducted a survey of 3,000 children aged between 8 and 12 from the US, UK and China, and they found that kids are now 3x more likely to aspire towards a career […]

Twitter Outlines Major Events for March to Assist With Strategic Planning

Twitter Outlines Major Events for March to Assist With Strategic Planning

Twitter has this week outlined all the major events and celebrations of note in March 2020 to help with your strategic planning and campaign tie-ins for the month. Twitter’s notes act as a complement to its 2020 major events calendar, which you can download in full here, and can be a major help in mapping out your campaigns. Of specific note, Twitter says that brands should consider: Women’s History Month – Specifically, Twitter says that brands should look to hone in on International Women’s Day on the 8th and Equal Pay Day on the 31st, “to celebrate the women who make your brand great”. World Wildlife Day/World Water Day – Twitter […]

Facebook Implements Bans on Ads Seeking to Capitalize on Coronavirus Fears

Facebook Implements Bans on Ads Seeking to Capitalize on Coronavirus Fears

With concerns around the spread of novel coronavirus rising, Facebook is now taking action against profiteering advertisers that have been seeking to capitalize on such concerns. As reported by Business Insider, Facebook has this week announced a ban on ads on its platforms which mention coronavirus in relation to cures or prevention, or those which attempt to “create a sense of urgency” about the outbreak for commercial gain. Ads like these have been appearing in some regions, which are not linked to scientific fact and, as Facebook notes, seek to capitalize on concerns. As per Facebook: “We recently implemented a policy to prohibit ads that refer to the coronavirus and create […]

Linkedin Launches ‘Fair Chance’ Job Filter to Help Applicants Who Have a Criminal Record

Linkedin Launches ‘Fair Chance’ Job Filter to Help Applicants Who Have a Criminal Record

A big focus for LinkedIn in 2020, and moving forward, will be expanding economic opportunity, and ensuring that all people have equal access to employment options. That’s a lofty goal, but an important one – according to LinkedIn’s research, people with the right connections alone have a 12x better chance of obtaining their dream career. But it’s not just connections, it comes down to circumstances, locations – there’s a range of factors which can help to level the playing field for job seekers and candidates. And this week, LinkedIn is taking on another key element, with a new “Fair Chance” filter for job ads on the platform, which aims to help […]

Pinterest Rolls Out More Data-Friendly ‘Pinterest Lite’ App to All Regions

Pinterest Rolls Out More Data-Friendly ‘Pinterest Lite’ App to All Regions

After first launching its revamped, data-friendly ‘Pinterest Lite’ app in certain regions in October last year, Pinterest has this week announced a full, global roll-out of its Lite app for Android devices, which will enable more people to log onto the rising platform. As explained by Pinterest: “We recently began launching Pinterest Lite for Android to people in Peru, Argentina, Colombia, Chile and Mexico. Today we’re expanding the availability of Pinterest Lite and launching it globally. Pinterest Lite offers most of the features of the Pinterest app, while taking up less space on your device, and can download more quickly in places with slower internet connection.” Pinterest launched the first iteration […]

Google mobile-first indexing to be applied to all sites within a year

Google mobile-first indexing to be applied to all sites within a year

Google is sending out notices via Google Search Console with “mobile-first indexing issues detected” alerts. In those emails it communicates the issues Google has when it comes to moving that site over to mobile-first indexing. It also says “Google expects to apply mobile-first indexing to all websites in the next six to twelve months.” Mobile-first indexing. Google first introduced mobile-first indexing back in November 2016 and by December 2018 half of all sites in Google’s search results were from mobile-first indexing. Mobile-first indexing simply means that Google will crawl your site from the eyes of a mobile-browser and use that mobile version for indexing and ranking. All in on mobile-first […]

Create display network exclusion lists with this (free) tool

Create display network exclusion lists with this (free) tool

Tired of manually weeding through placement reports to exclude inappropriate websites and apps from your display campaigns? So was Dave Rigotti. He’s built a tool called ExclusionSites.com. And it’s about as straightforward as its name. “I’ve spent 15 years managing paid media and running marketing teams,” said Rigotti, “and I am always shocked to see some of the sites and content display ads would show up alongside.” Rigotti is head of Commercial Account-Based Marketing for Adobe Experience Cloud, but created this on the side. (I first met Dave in 2013 when he and a colleague built a free UTM tagging tool for Bing Ads URLs back when we had to […]

Google search view in 3D now live for e-commerce sites

Google search view in 3D now live for e-commerce sites

At Google I/O last year, Google announced 3D images with augmented reality in search. Google even posted live examples of this last year. But now it is showing up for some e-commerce sites. Burberry bags in 3D. Glenn Gabe of G-Squared Interactive shared an example on Twitter of a Burberry bag showing up as a “view in 3D” option in the Google search results. Here is that snippet: View in 3D. When you click on view in 3D, Google will show you the image using AR, augmented reality, as if it is in front of you through your mobile phone’s camera lens. Here is how the bag looks like on […]

How One Marketing Agency Earns Radio, Local, and National Television Coverage

How One Marketing Agency Earns Radio, Local, and National Television Coverage

Most of us grow up with dreams of making it on TV or the local radio with headlines like “Local Man Does Good” or “Neighborhood Woman Breaks World Record”. Unfortunately, many of us won’t see those dreams become reality — however, as marketers, we can create content that is worthy of making it big. My team at Fractl creates content with one goal in mind: to produce the most engaging and impactful human experiences on the web. Sometimes, those experiences are shared on traditional media outlets such as radio and television, as well. To help your brand increase exposure across a variety of traditional media outlets, let’s explore some techniques […]