Google Search Console now lets you export more data

Google Search Console now lets you export more data

Search Console users can now download complete information (instead of just specific table views) from almost all reports, Google announced Wednesday. Data can be exported as a Google Sheet, Excel or .CSV file. Source: Google. Why we care Being able to export your Google Search Console reports makes it easier to analyze and manipulate the data using other tools. It also provides you with the option to join datasets, perform more advanced analyses or just visualize the data a different way. More on the news Downloaded Enhancement reports include the list of issues and their affected pages, a daily breakdown of your pages, their status and impressions from Google search. […]

Know your site. That’s how you stay ahead of algorithm updates

Know your site. That’s how you stay ahead of algorithm updates

SAN JOSE — “Google’s looking at you and wondering, who are you, what are you doing, what is your purpose?” That’s the viewpoint of Mordy Oberstein, CMO of RankRanger, who discussed during his session at SMX West in San Jose how establishing and staying true to your site’s identity can help future-proof it against Google search algorithm updates. “For example, if you’re a health information site, are you really about offering me health information or are you trying to push something underneath the surface? Are you actually a covert commerce site?” What to watch for Google’s core algorithm updates generate a lot of rankings volatility; but unconfirmed updates may also […]

Q&A with Digital Marketing Strategist, Upasana Cheruku: Working with Clients to Increase Conversions

Q&A with Digital Marketing Strategist, Upasana Cheruku: Working with Clients to Increase Conversions

In recent articles, we’ve detailed why brands need a Full-Service solution to maximize advertising conversions, what to expect with Postclick, how the team increases conversions, and the necessary resources to get started. Today, we talk with Upasana Cheruku who works with clients in identifying conversion opportunities. What is your role with Postclick and the Full-Service offering? UC: As a Digital Marketing Strategist, I analyze client accounts to evaluate how their paid media channel budgets and structure are broken out and provide pre- and post-click recommendations. My focus is being the expert on the client’s paid media efforts and identifying opportunities for improvement on both the pre-click and post-click stages to […]

What Is Local PR and How Does It Work? [Examples]

What Is Local PR and How Does It Work? [Examples]

Let’s face it — building brand awareness isn’t the easiest task for a marketer. Trying to be a big voice in a field of so many is nothing short of difficult. That is where public relations comes in. Ultimately, the goal of public relations is to maintain positive communication with the world, and ensure your brand image represents your company’s core values and offerings. Of course, PR is easier said than done, particularly when you’re trying to resonate with global audience. That’s where local PR comes into play. Those who are struggling with fostering brand awareness should look into the opportunities local PR can give them. As a more cost-effective […]

TikTok Adds Sticker Pinning in Video Clips

TikTok Adds Sticker Pinning in Video Clips

TikTok has this week launched a new sticker pinning option in videos, which enables you to attach a sticker to an object in the clip and it will stay in place, and change size relative to the video’s movement. As you can see in the demonstration above, you can pin a sticker by selecting where you want to attach it in the video, and you can use the slider underneath to find the right point. You can also choose how long you want the sticker to appear in the video with the ‘Duration’ option. Once attached, the added graphic will shift in time with the video. The option is similar […]

Facebook Has Acquired VR Game Developer Sanzaru Games

Facebook Has Acquired VR Game Developer Sanzaru Games

Facebook has taken another forward in its VR ambitions by acquiring popular VR games developer Sanzaru Games. Sanzaru Games is behind one of the most well-received games on the Oculus Rift thus far, a fantasy, first-person adventure called “Asgard’s Wrath“. As per Facebook’s Oculus: “Just a few months ago, we saw the state of VR gaming make a huge leap forward with the launch of Asgard’s Wrath, a title that redefined what a full-length, fully-featured VR game looks like. Today, I’m pleased to announce that Sanzaru is joining Facebook to help us pursue a future of rich, immersive, and original VR game content.” The acquisition comes after Facebook also acquired […]

Facebook Provides an Update on Its Plans to Connect the World as Part of New “Inclusive Internet Index”

Facebook Provides an Update on Its Plans to Connect the World as Part of New “Inclusive Internet Index”

There’s something that seems a little not quite right with the latest numbers in the Facebook-commissioned “Inclusive Internet Index“. Or maybe it’s just surprising – either way, the numbers highlight some interesting data points around global connection to the web. Formulated in partnership with The Economist, the Inclusive Internet Index lists nations based on internet accessibility, and ranks them on a range of key factors. And according to Facebook, now, more people than ever are able to access the world wide web: “Last year was a watershed moment in the history of the internet. It was the first full year when more than half of the world’s population – 4.1 billion […]

Vimeo Launches ‘Vimeo Create’ to Help Marketers Create Better Videos for Multiple Platforms

Vimeo Launches ‘Vimeo Create’ to Help Marketers Create Better Videos for Multiple Platforms

Video platform Vimeo has this week officially launched its new Vimeo Create platform, which provides a range of templates and tools to help marketers create more effective video content, for multiple purposes. [embedded content] As you can see in the video, the new tool provides simple processes to create more standout video content, including graphic and text overlays, transitions, royalty-free music and more. As explained by Vimeo: “Never picked up a video camera before? Never worked with editing software? Don’t have the budget? Don’t have time to think about making videos for your business? Fantastic. We made Vimeo Create specifically for you. This fast, simple solution gives you exactly what you […]

New Tool Shows Tags for Any YouTube Video to Help Improve Your YouTube SEO

New Tool Shows Tags for Any YouTube Video to Help Improve Your YouTube SEO

This could be a handy extension to add in to your process. This week, Product Hunt has featured a new Chrome tool called ‘Tag Snag‘ which extracts the tags used on any YouTube video. It’s a fairly straight forward tool – when viewing any YouTube video, tap on the Tag Snag icon and it will come up with a listing of the tags the creator has used for that clip, as shown above. In addition to this, Tag Snag also enables you to extract the tags from multiple YouTube videos at once. If you conduct a search, then use Tag Snag in the results screen (with the ‘Multiple Videos’ option […]

Contact Form Design: 19 Tips for a High-Converting Contact Page [Infographic]

Contact Form Design: 19 Tips for a High-Converting Contact Page [Infographic]

Published Feb. 26, 2020 Are you looking for ways to improve the conversion rate of your website? Want to encourage more visitors to get in touch via your contact page? The team from 123 Form Builder share their tips for success in this infographic. Here area few from the list: Put some swag into it Spark interest Make it mobile-friendly Personalize your automatic responses Brevity is key Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Content Marketing Digital Strategy