Are H1 Tags Necessary for Ranking? [SEO Experiment]

Are H1 Tags Necessary for Ranking? [SEO Experiment]

In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags Use one — and only one — H1 tag per page These suggestions appeared in audits, SEO tools, and was the source of constant head shaking. Conversations would go like this: “Silly CNN. The headline on that page is an H2. That’s not right!” “Sure, but is it hurting them?” “No idea, actually.” Over time, SEOs started to abandon these ideas, and the strict concept of using a single H1 was replaced by “large text near the top of the […]

Blog Promotion Checklist: 6 Steps to Create More Shareworthy Blog Posts [Infographic]

Blog Promotion Checklist: 6 Steps to Create More Shareworthy Blog Posts [Infographic]

Published Feb. 24, 2020 Are you looking for ways to improve your blogging performance? Want to create more shareworthy posts, and convert more readers into subscribers? The team from Column Five Media share their tips for success in this infographic. Here’s a quick summary of what they cover: Timing Social buttons and counters Tweetable quotes Email subscribe button Optimize images CTAs Check out the infographic below for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Content Marketing Digital Strategy

What happens if you stop doing SEO?

What happens if you stop doing SEO?

Often, businesses want to stop and start SEO. Some feel that taking a break won’t cause any issues. But when a client suggests taking a break, you can explain the details of what will happen. If you stop posting content correctly When you stop publishing content, the following things happen: You stop targeting new terms consistently. This results in fewer new keyword rankings and new traffic. You stop creating new pages that can be linked to, and the number of links you earn goes down. You stop capturing new visitors to add to your remarketing audiences, email list and push notification list. You stop generating content that can be used […]

5 Things I Learned About Product (and People) Management This Year

5 Things I Learned About Product (and People) Management This Year

This last year has been a blur. At the start of 2016 I was working in Product Management at Twitter, and then I moved to the other side of the world to work at Atlassian in Sydney, Australia. Despite the massive geographic and timezone change, I’ve learned a lot from both places about being a better product manager. These lessons are based on my own experiences and feedback from managers, peers, and direct reports. I can’t thank these individuals enough for taking the time to share this feedback with me, as it’s the most valuable information I, (and anyone for that matter) can use to grow as a product manager. […]

The Death of the Third-Party Cookie: What Marketers Need to Know

The Death of the Third-Party Cookie: What Marketers Need to Know

What do marketers and Sesame Street monsters have in common? They LOVE cookies. For years, we’ve been using them to track our website visitors, improve the user experience, and collect data that helps us target ads to the right audiences. We also use them to learn about what our visitors are checking out online when they aren’t on our websites. But the way we use cookies could change dramatically with Google’s announcement that it will phase out the third-party cookie on Chrome browsers by 2022. A Google blog post announcing the phaseout explains, “Users are demanding greater privacy–including transparency, choice, and control over how their data is used–and it’s clear […]

Google unleashed the Panda algorithm 9 years ago today

Google unleashed the Panda algorithm 9 years ago today

Nine-years ago today, February 24, 2011, may have been one of the most memorable days for an SEO in their SEO career. It was the day Google released an algorithm update that was later to be known as the Google Panda update. February 24, 2011. That was the date, February 24, 2011, where 12% of Google’s search results were changed with the click of a button. Google told us this update aimed to drop the rankings of sites that had “low quality” and “shallow” content. It had a massive impact on sites making a lot of money through Google search and changed the way content was written on web sites […]

Video: Dixon Jones on building tools for the SEO industry

I had the honor of having Dixon Jones stop by my office and sit down and talk search. Dixon has a rich history in the search space, dating back to the 90s and still one of the most active members in the search community over 20-years later. Dixon and I spoke about a lot of topics including: The old days of Frontpage website development and doing SEO for those sites. He started his own search marketing agency, Receptional, in the late 90s that is still going strong. He helped grow one of the most popular SEO toolsets, Majestic. Now he is working on a new toolset named InLinks. We also […]

Google patent application reveals hints to E-A-T and categorizing health sites

Google recently published a new patent application that was originally filed by Google back on August 10, 2018. The patent is named Website Representation Vector to Generate Search Results and Classify Website. Bill Slawski was the first to cover this new patent and did an outstanding job dumbing it down for us. The abstract. The abstract, although technical, explains how Google can classify a website into multiple classifications. Here is the abstract: “Methods, systems, and apparatus, including computer programs encoded on computer storage media, for using website representations to generate, store, or both, search results. One of the methods includes receiving data representing each website in a first plurality of […]

Learn How Southern New Hampshire University Uses Google Search & LinkedIn with Post-Click Experiences to Increase Enrollment (3 Examples)

Learn How Southern New Hampshire University Uses Google Search & LinkedIn with Post-Click Experiences to Increase Enrollment (3 Examples)

Far too many advertisers don’t prioritize the post-click experience. They don’t realize this stage of the customer journey is just as crucial as the pre-click stage because when ads and post-click experiences fail to tell the same story narrative, conversion rates suffer. This is evident from an average conversion rate of just over 4%). To generate maximum conversions, you must maintain relevance from ad to post-click experience. This is especially true in the higher education industry, where prospective students are extra cautious about where to invest a large chunk of their money for many years. We previously examined how other universities use dedicated post-click experiences to acquire new students: Now […]