New local SERP live in Europe

New local SERP live in Europe

In April 2019, Google was experimenting with a new local SERP that highlighted alternative directory sources for the same query. At the time, we saw an example in the wild for Germany. Now, an updated version of the SERP featuring branded directory buttons appears to be live in the UK, Belgium, Spain, Greece, and France – if not already throughout Europe. A more prominent directory box. Below is an example screenshot from a UK search, showing directory links above the map and local pack. SERP showing results for ‘asbestos removal Halifax UK‘ This change in the SERP grows out of Google’s continuing effort to comply with the European Commission’s antitrust […]

#SMTLive Recap: Paid Social and Audience Targeting

#SMTLive Recap: Paid Social and Audience Targeting

We asked, you answered: Social Media Today readers wanted to learn more about paid social and audience targeting more than any other topic for 2020. So we planned this #SMTLive Twitter chat accordingly. For some social media marketers, paid social is the most difficult and tedious part of the job. For others, it’s their passion project. If you love paid social, we hope you came and dropped some knowledge. If you hate it, we hope you’ll learn something from our recap, or at least find some solidarity among those who know the Facebook Ads struggle is real. To gage our audience’s comfort level with different aspects of paid social, we started with […]

40 Instagram Influencer Marketing Stats to Guide Your Strategy in 2020 [Infographic]

40 Instagram Influencer Marketing Stats to Guide Your Strategy in 2020 [Infographic]

Published Feb. 21, 2020 For those of you considering launching an influencer campaign in 2020, Four Starzz Media has put together an infographic full of stats to help you better understand the current state of influencer marketing. They break things down as follows: What platform is the most popular for influencer marketing? Where do consumers follows influencers? How frequently do influencers post on Instagram? Why are Instagram stories so popular? Why are micro-influencers gaining popularity on Instagram? Check out the infographic for more detail. Filed Under: Social Marketing

How to tackle rising Facebook CPAs

How to tackle rising Facebook CPAs

SAN JOSE – With more advertisers and bigger budgets crowding onto Facebook and Instagram, acquisition costs are climbing. Advertisers can make their social ad dollars go further by re-thinking campaign fundamentals. “You need to make sure you’re scaling your available inventory for click-through rates, mirroring your audience, and being dynamic,” 3Q Digital’s Senior Strategy Development manager Madeline Fitzgerald said in sharing tips for lowering CPAs across Facebook at SMX West Thursday. Deconstructing Facebook CPCs Audience size: bigger is usually better. CPCs on Facebook are affected by audience size, account structure, and click-through rates (CTR). The narrower and smaller your target audience, the more competitive your bid will need to be, Fitzgerald […]

Q&A with Director of Design Services, Cosmin Serban: How the Postclick Design Team Works with Customers to Increase Conversions

Q&A with Director of Design Services, Cosmin Serban: How the Postclick Design Team Works with Customers to Increase Conversions

So far in this Postclick interview series, we’ve talked about why a Full-Service offering is necessary for brands to maximize advertising conversions, what brands can expect from the Postclick team, how we get results, and what resources are required to get started. Today, we continue the Postclick interview series talking everything design with Cosmin Serban. What is your role with Postclick? CS: I’m the Director of Design Services and my team is in charge of developing relevant post-click experiences for Postclick customers. What is your design background? CS: I’ve been a professional designer for 11 years, starting as a freelance designer working with digital agencies to develop the brands for […]

Stop phrase and broad match modifier keywords from unnecessarily spending on close variants with this script

Google’s done it again. Not content with making exact match keywords anything but exact, they’ve extended “same meaning” close variants to phrase and broad match modifier keywords. Not only are plurals, stemmings, misspellings and changes to word order all fair game for your keywords, now implied words and synonyms in search terms will also trigger phrase and BMM. For those of us who rely on precise keyword matching and granular data for the best insights to work with, this is another major blow. But something can be done. We’ve got a script that provides a stopgap workaround that will tide you over until Google comes to their senses. Messing with […]

45 Tech Terms Translated Into Plain English

45 Tech Terms Translated Into Plain English

Ever seen the movie The Social Network about Mark Zuckerberg and the founding of Facebook? In the movie, people kept saying “he’s wired in” or “they’re wired in” over and over again in reference to people coding intensely with their headphones on. Not knowing anything about programming, I always imagined that being “wired in” meant the programmers were somehow listening to the computers, or that they were connected to the code somehow … or something weird that us non-programmers would never understand. Turns out it just meant they were concentrating really hard with headphones on. Well, good thing I never hypothesized out loud. We all misinterpret some of the techy terms […]

Which of My Competitor’s Keywords Should (& Shouldn’t) I Target? – Best of Whiteboard Friday

Which of My Competitor’s Keywords Should (& Shouldn’t) I Target? – Best of Whiteboard Friday

You don’t want to try to rank for every one of your competitors’ keywords. Like most things with SEO, it’s important to be strategic and intentional with your decisions. In this fan favorite Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target. Plus, don’t miss our upcoming webinar on Wednesday, March 11: Competitive Analysis for SEO: Size Up & Surpass Your Search Rivals presented by Director of Growth Marketing Kelly Cooper.   Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to […]

Google adds new image license metadata for licensable image label

Google adds new image license metadata for licensable image label

Google has launched a new structured data element for image license metadata that allows Google Images to show a licensable image label in the search results. The CEPIC, the European picture agency, wrote about this on its blog saying “We are happy to share now that Google Images is releasing a metadata framework through Schema.org for licensable images. Google will also be supporting the IPTC metadata standard. Content creators and distributors will be able to include the licensing information for pictures on their site, and it will be reflected on Google Images.” What is looks like. Here is a screen shot that shows the licensable label or badge in the […]