Introducing the Periodic Table of Digital Commerce Marketing

Introducing the Periodic Table of Digital Commerce Marketing

  If you’re a retailer or manufacturer of goods sold online, you may be overwhelmed by the new digital marketing opportunities popping up nearly every day. Whether it’s new Google Shopping campaign options, shoppable posts on social media, or advertising opportunities on Amazon or Walmart, there have never been more ways to market products online. And, of course, each option has its variations, its pros and cons and its emerging best practices. Today at our SMX West conference in San Jose, Marketing Land editor-in-chief Ginny Marvin unveils a new resource to help you get a handle on this rapidly-growing space — the Periodic Table of Digital Commerce Marketing. In the […]

Video: Rhea Drysdale on hyperlocal SEO & saving clients money

Video: Rhea Drysdale on hyperlocal SEO & saving clients money

My last interview in the Albany, New York region was with Rhea Drysdale, the CEO and co-founder of Outspoken Media. I’ve known Rhea for a pretty long time now through her SEO career, and I was super happy that she was able to fit me in to discuss SEO topics she is passionate about. We first talked about running a business, managing all the small and large details around owning a small business. That led to how she leverages that knowledge and experience to save her clients money and resources with SEO. Hyperlocal SEO was a topic of mind that day, and we also discussed how Google seems to be […]

Q&A with Postclick Director of Implementation, Roxi Laza: What Resources & Technical Requirements are Necessary?

Q&A with Postclick Director of Implementation, Roxi Laza: What Resources & Technical Requirements are Necessary?

Since CEO Tyson Quick announced Postclick, we’ve been featuring a behind the scenes look at the new Full-Service offering. So far we’ve explained why a Full-Service solution is necessary for brands, what customers can expect, and how brands maximize advertising conversions. Today talk with Roxi Laza, who details the implementation process for Full-Service clients. What is your role with Postclick? RL: As Director of Implementation, my primary responsibilities are to research, evaluate, and implement potential custom features, integrations with 3rd party systems, CRMs, our client’s in-house systems, as well as connecting with analytics and tracking services. How is the Full-Service process different than the Instapage Enterprise implementation process? RL: With […]

Banner Ads Explained in 500 Words or Less

Banner Ads Explained in 500 Words or Less

Let’s talk about online advertising. Specifically, banner ads. You know the ones: when you’re scrolling through your favorite website, (Today, mine is The New Yorker), and are greeted with one of these beauties: Source Banner ads, also called web banners, are ads displayed on web pages. Generally, they’re more image-based than other digital ads to catch the web browser’s attention. They usually contain an image or short animation, like a gif. The goal of a banner ad is to drive traffic to a website. This happens when a browser clicks on the ad. Also, if your banner ad is a potential customer’s first introduction to your brand, it could make-or-break […]

5 TED Talks Every Social Media Pro Should Watch

5 TED Talks Every Social Media Pro Should Watch

I love watching TED Talks – in fact, several of my year-end emails to my team have included a reference (and link) back to Angela Duckworth’s “Grit: The power of passion and perseverance.” It’s the perfect watch (and listen) to inspire any department in a business to embrace their ‘gritty’ side to succeed. I also enjoy watching TED Talks to get a better understanding of the latest trends, including in digital adoption and platform usage. Social media is a constantly evolving field – it’s a rare arena of marketing where the platforms may change over time (bye Vine, hello TikTok), but the overall advice seldom feels too dated. Most businesses do […]

Twitter Acquires Chroma Labs, the Team Behind Stories Editing App ‘Chroma Stories’

Twitter Acquires Chroma Labs, the Team Behind Stories Editing App ‘Chroma Stories’

We could soon have a whole new range of visual tools for Twitter The company has this week announced its acquisition of Chroma Labs, the team behind the Chroma Stories app, which provides a range of stylistic frames and filter options for your Stories content. As per Chroma Labs: “When we founded Chroma Labs in 2018, we set out to build a company to inspire creativity and help people tell their visual stories. During the past year, we’ve enabled creators and businesses around the world to create millions of stories with the Chroma Stories app. We’re proud of this work, and look forward to continuing our mission at a larger scale […]

Pinterest Publishes Data on Trending Searches by Women

Pinterest Publishes Data on Trending Searches by Women

Ahead of International Women’s Day 2020, Pinterest has this week published a new report which looks at trending searches among female users, and what they mean with respect to how the platform is being utilized by women. As explained by Pinterest: “As the global income of women reaches trillions of dollars, women are expected to control almost 75% of discretionary spending worldwide by 2028. These women are using Pinterest to find ideas for dinner, travel, home and family clothing choices. But, the how-tos and inspiration go beyond recipes, holidays and styling as women also use the platform for tips for buying their first home, traveling solo, and negotiating salary.”  Pinterest, which has […]

LinkedIn Launches New ‘Featured’ Section on Profiles to Highlight Key Achievements and Links

LinkedIn Launches New ‘Featured’ Section on Profiles to Highlight Key Achievements and Links

Get ready to update your LinkedIn profile. The professional social network is rolling out a new profile element which will enable users to showcase key achievements and updates in a separate ‘Featured’ section right at the top of their LinkedIn profile. As explained by LinkedIn: “The Featured section allows you to showcase samples of your work to people who view your LinkedIn profile. This is a great way to provide evidence of your skills and experience.” As you can see below, the new section will sit below your main profile header, and above your Activity listing. Users will be able to add any of their LinkedIn posts to their Featured […]

Facebook’s Testing New Color Highlighting for Links and Hashtags in Post Text

Facebook’s Testing New Color Highlighting for Links and Hashtags in Post Text

This could be interesting. According to a new discovery by reverse engineering expert Jane Manchun Wong, Facebook is experimenting with new color highlighting for hashtags and profile tags within post text. As you can see in Wong’s tweet above, the tag and hashtag here are both highlighted in Facebook blue. For context, here’s a post with a tag and a hashtag in the current format. The blue highlighting would certainly make them stand out – but is that a good thing? Would that get more people tapping on either, and generate more engagement? In a social media marketing context, the value of Facebook tags and hashtags is somewhat questionable – […]