The 4 Reasons You Chose a Bad Company Name … Now What?

Picture the scene from the film The Social Network where a fast-talking Sean Parker (played by Justin Timberlake) glides into a lunch meeting with Mark Zuckerberg, Christy Lee, and Eduardo Saverin. Sean confidently expresses how he envisions the company’s thrilling growth, impressing two out of the three start-up enthusiasts. And then, right before his sudden departure, Sean offers a piece of advice to the crew, a recommendation that Eduardo passive-aggressively states was Sean’s biggest contribution to the company: “Drop the The. Just Facebook. It’s cleaner.” Would The Facebook have been as successful as Facebook? Many will argue no. Sean’s influence led Mark to update the company’s name and further pivot […]

See How Equinox Uses Paid Search Ads & LinkedIn Retargeting with Unique Post-Click Experiences to Generate Signups (3 Examples)

See How Equinox Uses Paid Search Ads & LinkedIn Retargeting with Unique Post-Click Experiences to Generate Signups (3 Examples)

As the health and fitness industry becomes more saturated, companies within it must amplify their marketing and advertising efforts to stand apart from the majority. Most importantly, they need to recognize that every ad represents a conversion opportunity — but a disconnected ad and post-click experience could cost them that conversion. Equinox is one company that understands: when there’s no message relevance between the pre- and post-click experiences, prospects get confused and frustrated, and don’t convert. Let’s take a look at three examples showing how the brand connects their segmented ads to relevant, unique post-click experiences to drive conversions. How Equinox uses segmented ads with unique post-click experiences Example 1: […]

Post-holiday analysis: connected TV becomes performance TV

Post-holiday analysis: connected TV becomes performance TV

The dust has settled on another holiday shopping season, and now it’s time to evaluate and analyze what went right for advertisers. As usual, brands and agencies turned to the tried and true ad channels — paid search, display, social, native, the list goes on — to (hopefully) drive as many shoppers to convert as possible. This year, however, there was a new entry to the list — Connected TV (CTV). Or as we’ve come to call it based on its ad performance, Performance TV. SteelHouse has been launching and optimizing campaigns across CTV for years now, and during that time we’ve learned quite a bit about what the fastest-growing […]

Facebook Is Offering Free Advice and Assistance to Businesses Impacted by Australian Bushfires

Facebook Is Offering Free Advice and Assistance to Businesses Impacted by Australian Bushfires

Here’s a Facebook initiative that’s particularly close to my heart – in fact, close to my house (I could see the flames at one point). This week, Facebook has announced a new set of support measures for businesses impacted by the recent Australian bushfires, in order to help them make best use of the platform to get their operations back on track. As per Facebook: “Australia is going through a difficult time. Unprecedented bushfire events have taken a huge toll on communities across the country. If your small business has been affected by bushfires please [get in touch] and a Facebook Small Business Support Specialist will reach out to understand your […]

8 Benefits of Drone Video for Businesses

8 Benefits of Drone Video for Businesses

Looking for a way to literally add a whole new perspective to your social video efforts? Drone videography has become the hottest trend in event marketing, specifically, in recent times, providing a unique and engaging way to capture video footage – which can deliver significant benefits for your campaigns. And considering that video is the best performing content type across all social platforms, looking for new and engaging ways to incorporate video could be key – here’s a look at some of the ways in which drone videos can help to drive more engagement for your digital marketing efforts. The two super-unique shots of a drone Aerial shots Before the use […]

The Best Times to Post on Social Media According to Research [Infographic]

The Best Times to Post on Social Media According to Research [Infographic]

Are you looking for ways to generate more engagement on social media? Want to ensure you’re posting at the best times for your audience? While the exact right times to post will vary based on each unique audience group, the team from CoSchedule have put together a guide, based on a range of studies and reports, which highlights when brands in a range of sectors tend to see the most engagement on each of the major social platforms. Again, there are unique variables for each business, but this overview could serve as a good starting point for planning out your social posting strategy, and maximizing engagement. Check out the infographic below for […]

Instagram Influencer Marketing in 2020 – What You Need to Know [Infographic]

Instagram Influencer Marketing in 2020 – What You Need to Know [Infographic]

While influencers are all the rage on most social media platforms, Instagram is currently the leader of the influencer marketing pack. According to research, some 79% of brands turn to the photo-sharing app for influencer campaigns, and 2020 will be no different. Why is this so? Partly, this is due to the rising popularity of the platform, but the focus on visual content and creativity also makes it more difficult to gain traction on Insta without some level of platform knowledge and understanding. Influencers know the platform, and they’ve already established an audience on it, which can make them a great conduit between relevant brands and interested consumers, when chosen […]

Facebook Publishes New Whitepaper on Standardized Online Content Regulation

Facebook Publishes New Whitepaper on Standardized Online Content Regulation

Facebook has certainly changed its tune on broader web content regulation in recent times. Back in 2017, in the wake of the Cambridge Analytica scandal and various other concerns, Facebook, Google, Amazon and Apple all increased their spending on lobbyists in order to combat proposals from US senators in regards to increased internet regulation, preferring instead to maintain their own regulatory systems and govern their own processes as they aw fit. Facebook CEO Mark Zuckerberg softened on this in 2018, telling CNN that: “I actually am not sure we shouldn’t be regulated”, in response to a query around transparency. Then last year, Zuckerberg published an opinion piece in The Washington Post, in […]

#SMTLive Recap: Social Media Auditing 101

#SMTLive Recap: Social Media Auditing 101

If editing is the most important part of writing, then reporting and auditing is the most important part of social media marketing. Just like editing, analyzing your content’s performance on social is the only way to optimize. How else would you know how to improve your content if you don’t take some time to think critically about what you’ve created already? Because social media auditing is obviously so crucial to this industry, we wanted to open up the metaphorical floor to our #SMTLive audience on the topic. Reporting and auditing is a complicated and technical part of the job for anyone in social media, so we wanted to hear how […]