Google Ads offers more granular conversion actions for leads and sales

Google Ads offers more granular conversion actions for leads and sales

Google is testing more granular options for tracking website conversion actions in Google Ads. The new options were spotted by Yatin Mulay of Zen Online Marketing. It’s not clear how widespread this is, but we’re seeing the set of options that Mulay shared in some accounts as well. Current state. The current list of options for tracking website conversions (shown below) has five options: purchase, lead, page view, sign-up and other. The current set of conversion actions available in most accounts today. What’s new. The new set of options is divided into two sections: sales categories and lead categories. In addition to “purchase”, those tracking sales actions can also opt […]

17 Offbeat, Extreme, and Downright Unusual Ways Brands Have Promoted Their Products

17 Offbeat, Extreme, and Downright Unusual Ways Brands Have Promoted Their Products

If you’re a marketer of any kind, this phrase is probably lurking somewhere in the back of your mind when you start a new project: “How do we make this brand really stand out?” The constant battle to differentiate a brand in a crowded playing field is challenging, and it’s pushing some marketers to the extreme. We’ve rounded up 17 creative campaigns and promotions that rely on unconventional mediums to spread brand messaging to consumers. Check them out below for some unique inspiration for your next big campaign. Unusual Brand Promotions 1. Purple Instead of doing a normal ad for its mattress technology, Purple, a company that targets millennials and […]

An agency veteran goes in-house to help build and lead a new PPC team

An agency veteran goes in-house to help build and lead a new PPC team

After working for many years with agency partners to plan and execute paid search, it took T-Mobile US just five months to transition all paid search activities-house. “Bringing the team in house aligns us closer to the business and drives more impactful outcomes to T-Mobile US through paid search activation,” said Natalie Barreda, senior manager of media. She leads T-Mobile and Metro By T-Mobile’s new in-house paid search team. Establishing tightly woven connections across the brands’ digital teams “gives us a competitive advantage to plan and activate search as quickly as our business moves,” added Barreda. She says the paid search team has developed deep partnerships with the company’s internal […]

Video: Chris Boggs on experience in the SEM industry

Chris Boggs has been doing the SEO and SEM thing since 2000 — yes, for over 20 years. Boggs does both SEO and PPC and has worked at both large agencies and smaller agencies and in-house at both large companies and small companies. He has been on his own, running his own agency named Web Traffic Advisors, since 2014. Boggs is a former US Marine and credits a lot of his success in the industry to what he learned from his service. He also credits his previous jobs and bosses with his success. We spoke about that and also chatted about some of the earlier days in SEM. Our conversation […]

Is Email Marketing Dead? No, But These Practices Are

Is Email Marketing Dead? No, But These Practices Are

99% of people check their email every day. With a statistic like that, it’s not hard to see why email marketing is a go-to for marketing campaigns. What’s confusing, though, is that sometimes, email marketing ROI can look a little bleak. An un-successful email campaign in a world where opening emails is such a big part of people’s lives can be confusing, and brings up an important question: Where is the gap between consumers checking their email constantly, but not clicking on your brand’s message? Before you pull the plug on email marketing completely, consider this — 73% of millennials prefer email communication when receiving marketing material. Ultimately, the problem […]

Zuckerberg Disputes Facebook’s Role in Societal Division at Munich Security Conference

Zuckerberg Disputes Facebook’s Role in Societal Division at Munich Security Conference

In the wake of the 2016 US Presidential election, social media – and Facebook specifically – has been blamed for causing increased angst and societal division, with the spread of ‘fake news’, foreign interference, filter bubbles and more, all reportedly being exacerbated by the rising use of social apps. But is that true? Does Facebook really play such a significant role in the modern news dissemination process that it now has the power to shift the opinion of the electorate – or are we just looking to append blame for divisions that have always existed? The latter is where Facebook is now leaning, and late last week, at the Munich Security […]

6 Keyword Research Tools to Improve Your SEO in 2020 and Beyond [Infographic]

6 Keyword Research Tools to Improve Your SEO in 2020 and Beyond [Infographic]

Published Feb. 17, 2020 Are you trying to establish the keywords that people use to search for your products and services? Want a list of tools that can give you a comprehensive overview in a couple of minutes? The team from Red Website Design share six keyword research tools you should try in this infographic. Here’s what makes the list: Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Content Marketing Digital Strategy

These 9 Brands Take Personalized Marketing to a New Level

These 9 Brands Take Personalized Marketing to a New Level

When I sit down to write an article, I have a pretty standard routine. I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. It’s a weird series of steps that doesn’t necessarily work for everyone, but it does for me. They’re my very own personal blogging habits. Those habits aren’t just limited to my writing process. I have morning, evening, and weekend routines, as if my entire life has become a series of established patterns. Knowing what those habits are, I learned […]

Google My Business: FAQ for Multiple Businesses at the Same Address

Google My Business: FAQ for Multiple Businesses at the Same Address

How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m legitimately running more than one business at my location? What determines eligibility, and what penalties might I incur if I make a mistake? How should I name my businesses at the same address? The FAQs surrounding this single, big topic fill local SEO forums across the web, year after year. The guidelines for representing your business on Google contain most of the answers you’re seeking about co-located businesses, but sometimes they can err on the side of too little detail, leading to confusion. […]