Google Partners clarifies why clients may be listed as ‘eligible users’ toward new certification requirement

“We strongly recommend that any user who can edit campaigns should be certified,” Google. There is a lot about the coming changes to the Google Partners program eligibility requirements that agencies aren’t happy about. Among them, the requirement that at least 50% of the eligible users listed in their manager accounts will need to earn Google Ads certifications (up from just one certified user with standard or admin access). The new requirements, announced last week, are set to take effect by the end of June. The issue isn’t that the certifications are regarded as weak indicators of a user’s proficiency with using Google Ads products to create value for clients, […]

Email Marketing Psychology: 12 Secrets for Higher Performing Campaigns [Infographic]

Email Marketing Psychology: 12 Secrets for Higher Performing Campaigns [Infographic]

Published Feb. 16, 2020 Are you looking for ways to improve your email marketing strategy? Want to delve deeper into human psychology to understand how to compose your email campaigns? The team from Emma Inc. share their tips for success in this infographic. They break things down as follows: How the amygdala affects our gut reactions How our brain processes content How our brain reacts to human faces How our brain reacts to color Check out the infographic below for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy

10 LinkedIn Stats to Guide Your Social Media Marketing Strategy in 2020 [Infographic]

10 LinkedIn Stats to Guide Your Social Media Marketing Strategy in 2020 [Infographic]

Published Feb. 15, 2020 Are you looking for ways to improve your social media marketing strategy in 2020? Want to know if LinkedIn could be a good fit for your business? The team from Oberlo share the stats you need to know in this infographic. Here’s what they cover: Number of LinkedIn users Age, gender and education demographics Average time spent on LinkedIn LinkedIn for business LinkedIn fort advertising Check out the infographic for more detail (note: LinkedIn recently reported reaching 675 million members in variance to the below). A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy Social Marketing

Google Has Removed Over 500 Chrome Extensions Due to Malware Concerns

Google Has Removed Over 500 Chrome Extensions Due to Malware Concerns

If you go to tap on your favorite Google Chrome extension and it no longer works like it used to, this could be why. This week, Google has removed over 500 Chrome extensions due to concerns that they were redirecting users to malicious sites and ad content without users being aware. The issue was identified by Cisco’s Duo security team – as explained by Duo: “Browser extensions have been known as a weak point for individual security and privacy due to their potential for misuse under the general guise of helpful applications. In the case reported here, the Chrome extension creators had specifically made extensions that obfuscated the underlying advertising […]

Facebook Implements New Rules on the Use of Memes by Political Candidates

Facebook Implements New Rules on the Use of Memes by Political Candidates

In yet another example of the rising emphasis on social media as a political messaging tool, Facebook has this week updated its guidelines in order to make it compulsory for political candidates to disclose any partnerships with influencers who post memes or similar content on their behalf. On Instagram in particular, Facebook will now require that such arrangements be implemented via Instagram’s Branded Content Ads, which will add a clear “Paid Partnership With” label to these posts. This comes after US Democratic Presidential hopeful Michael Bloomberg partnered with a group called ‘Meme 2020’, which was founded by Jerry Media chief executive Mick Purzycki, in order to commission the creation of memes […]

Beginner’s Guide to Local SEO: 5 Steps to Improve Your Google Rankings

Beginner’s Guide to Local SEO: 5 Steps to Improve Your Google Rankings

Competition is fierce, especially for new local businesses. A huge challenge for many companies is figuring out how to rank high in Google’s search results. When someone needs a plumber or a landscaper, that person will often search in Google and call the first few names in the search results. To build your business it is vital to make your way to the top of the rankings. In this guide, we will walk you through our proven, step-by-step process to catapult you to the top of the list. But first, let’s look at the main reasons why local SEO is so essential… 3 Reasons All Local Businesses Should Invest in […]

YouTube Launches ‘Project Witness’, Using VR as a Tool to Raise Awareness Around Social Issues

This is a somewhat harrowing experience – but an important one nonetheless. This week, YouTube has launched a new VR experience called ‘Project Witness‘ which aims to raise awareness about the conditions incarcerated children face, and the significant impacts that they can subsequently have on their lives. [embedded content] As explained by YouTube: “The VR film anchors the viewer in the experience of an incarcerated child. You’re able to see and hear the experience of being in solitary confinement from the viewpoint of a child in an adult prison. YouTube is a powerful platform for so much more than entertainment – from advocacy to education and awareness – that is open and accessible […]

The state of tracking and data privacy in 2020

The state of tracking and data privacy in 2020

January 2020 felt like a turning point. CCPA went into effect, Google Chrome became the latest browser to commit to a cookie-less future and, after months of analytics folks sounding the alarm, digital marketers sobered to a vision of the future that looks quite different than today. This article is not a complete history of consumer privacy nor a technical thesis on web tracking, although I link to a few good ones in the following paragraphs. Instead, this is the state of affairs in our industry, an assessment of where search marketers find themselves in the current entanglement of data and privacy and where we can expect it to go […]