YouTube Finally Released Its Advertising Revenue, But What Does it Mean for Marketers?

YouTube Finally Released Its Advertising Revenue, But What Does it Mean for Marketers?

Since it acquired YouTube 14 years ago, Google has kept quiet about how much the video platform brings in. Last week, though, that silence was broken. The stunning 2019 revenue total was released in Google’s 4th quarter earnings report, and it dwarfed major TV networks like CBS, NBC, Fox, and ABC. So, why is Google breaking its silence? And what does it mean for marketers? How high is YouTube advertising revenue? YouTube ad revenue isn’t just high. Compared to major TV networks, it’s nearly off the chart: Ads on YouTube generated $15 billion in 2019. CBS, the closest major TV network, didn’t touch half of that. Fox and ABC don’t […]

5 Ways to Increase Your Market Share

In 2007, Apple introduced the iPhone. The cell phone boasted a full touch screen, a slew of personalization options, and internet capabilities. These features were rare in the phone market before the iPhone, and having them all on one device was especially enticing. Because of these innovative features, Apple built a reputation and loyal fan base in the first year of the iPhone’s release, earning the company a 3% market share. Today, Apple has a 50% market share in the mobile phone industry. This means that half of phone owners globally own an iPhone. As a business, knowing your market share tells you how you stack up against competitors. Ultimately, […]

Facebook Launches New, Pinterest-Like App Via its Experimental NPE Team

Facebook Launches New, Pinterest-Like App Via its Experimental NPE Team

Facebook has this week launched another new app via its New Product Experimentation – or NPE – team, which is essentially a new version of the Creative Labs development team that Facebook shut down back in 2015. The latest app from the NPE crew is called Hobbi, which is a Pinterest-like app for collecting images of hobbies and interests, and sorting them into boards to track your progress. As per the description of Hobbi on the App Store: “Hobbi wants to help you document and remember the things you love to do. You can save photos of the projects you’re working on and the activities you love to do, whether it’s […]

How Marketers Can Utilize Insights-Driven Marketing

How Marketers Can Utilize Insights-Driven Marketing

Consumer demands are evolving quickly, and many marketers are turning to insights-driven marketing to stay ahead. This technique provides a new way for marketers to utilize insights from data analysis, collected through consumer interactions, to drive business performance, and optimize their overall digital marketing efforts. According to the Altimeter’s 2019 State of Digital Marketing report, many businesses are aiming to improve their data-driven marketing – 41% of companies report data analysis as the most-desired skill for new digital marketing hires. It’s clear why so many businesses are looking to leverage insights-driven marketing. A survey by Forrester Consulting shows that nearly half of the respondents who use marketing intelligence experienced improved customer […]

A 10-Step Marketing Plan to Generate More Leads From Your Website [Infographic]

A 10-Step Marketing Plan to Generate More Leads From Your Website [Infographic]

Published Feb. 14, 2020 Are you looking for ways to generate more leads from your business website? Want to construct an inbound marketing plan to help grow your business? The team from Impact share their steps to success in this infographic. Here’s a quick summary: Get educated on inbound Build your inbound team Assess your current marketing Define your marketing goals Clearly define buyer personas and journeys Build your marketing game plan Build your launchpad website Publish content Promote your content Evaluate progress, report, and test Check out the infographic below for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy […]

Facebook Expands Data Set for Research Into the Spread of Misinformation and Its Impacts

Facebook Expands Data Set for Research Into the Spread of Misinformation and Its Impacts

With the 2020 US Presidential campaign slowly gaining momentum, social media has already become a key focus, with candidates upping their ad spend as they seek to use the massive reach of social platforms to influence voter action. Indeed, Democratic presidential hopeful Mike Bloomberg is reportedly spending more than $1 million a day on Facebook ads already, while he’s also partnered with a group called ‘Meme 2020’, founded by Jerry Media chief executive Mick Purzycki, in order to create memes to help boost his message across Instagram and other platforms. The huge focus on social underlines the growing realization that modern elections are being won and lost on social platforms – […]

Twitter UK Opens ‘Dating Twitter Advice Bureau’ Pop-Up Store in London

Twitter UK Opens ‘Dating Twitter Advice Bureau’ Pop-Up Store in London

Excited about Valentine’s Day? Got a present for your loved one wrapped and ready? If you answered ‘no’ and ‘no’, you may prefer this – this week, Twitter has opened a temporary pop-up store in London called the ‘Dating Twitter Advice Bureau’, which showcases the best in impractical, embarassing and unromantic tweet tips on relationship-building. Love is in the air. And now it’s in Covent Garden. The #DatingTwitter Advice Bureau is now open ⏰ 10.00am to 8.00pm ???? 13th-16th February ???? James Street, Covent Garden — #DatingTwitter Advice Bureau (@TwitterUK) February 13, 2020 Twitter has partnered with comedian Phil Wang to provide an overview of what’s on offer. As you […]

How to Get Your Web Developer on Board with SEO [Bonus PDF] – Whiteboard Friday

How to Get Your Web Developer on Board with SEO [Bonus PDF] – Whiteboard Friday

You’ve figured out what’s wrong, and you’ve delivered a laundry list of demands to your web dev team: re-index these pages, fix this duplicate content, redirect these URLs… but how often are those fixes prioritized, and how much time do you invest in pushing to get them there? Cultivating a positive, productive relationship with your web developers is one of the smartest (and most empathetic) things you can do as an SEO. After all, they’re your other half, the key to getting your work done quickly and well. In this Whiteboard Friday, Britney Muller shares six essential ways to get your web dev on board with SEO, from working to […]

Simple 7-Step Copywriting Checklist

Simple 7-Step Copywriting Checklist

In today’s article, I’m going to walk you through a 7-step checklist to increase the selling power of your website, ads, and emails. This is the process I personally use when writing copy for our own marketing campaigns here at Main Street ROI, as well as for clients. But first, here’s some quick background so we’re all on the same page…   What is Copy, and Why Does It Matter? In case you’re not familiar with the term, “copy” means the words you use to get your marketing message across. If you can improve the effectiveness of your copy, you’ll generate more leads and sales. So with that said, here […]

Microsoft Office hits pause on forcing Bing search in Chrome, Firefox

Microsoft Office hits pause on forcing Bing search in Chrome, Firefox

Microsoft recently announced a new “extension” as part of an update to its Office 365 ProPlus software that forcibly changes company-wide Chrome and Firefox search engine defaults to Bing search, automatically, from what is likely set to Google. After considerable backlash, the company is reversing course, a bit. In a predatory fashion, the extension automatically seeks out, through the network and local device file systems, installations of independent browsers (Chrome and Firefox were mentioned) in order to edit configuration files outside its own software ecosystem. A compromise In a halfhearted reversal, Microsoft will compromise with modifications that comply more with administrators’ wishes to make the extension optional. This will result […]