Leverage Python and Google Cloud to extract meaningful SEO insights from server log data

Leverage Python and Google Cloud to extract meaningful SEO insights from server log data

For my first post on Search Engine Land, I’ll start by quoting Ian Lurie: Log file analysis is a lost art. But it can save your SEO butt! Wise words. However, getting the data we need out of server log files is usually laborious: Gigantic log files require robust data ingestion pipelines, a reliable cloud storage infrastructure, and a solid querying system Meticulous data modeling is also needed in order to convert cryptic, raw logs data into legible bits, suitable for exploratory data analysis and visualization In the first post of this two-part series, I will show you how to easily scale your analyses to larger datasets, and extract meaningful […]

The 10 Best Keyword Research Tools to Find the Right Keywords for SEO

The 10 Best Keyword Research Tools to Find the Right Keywords for SEO

Let’s get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they’re associated with more qualified traffic and users that are typically further down their path of intent. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process — one that’s made all the more simple and quick when you use the right tools to perform your keyword research. Download our free SEO template here to organize your keyword research into an actionable plan for your site.  In this post, we’ll cover the nine best tools out […]

Starting a Freelance Business: A Step-by-Step Guide

Starting a Freelance Business: A Step-by-Step Guide

So, you’re in the business of starting a business. You’re looking for the freedom and flexibility that comes with only answering to yourself. You’re planning to take life by the reins and your industry by storm. In other words, you want to get your own freelance business going.   Starting a freelance business is an exciting prospect. Perks like setting your own hours and pursuing your passion are certainly attractive — but a lot of effort, strategy, and planning goes into earning those benefits. It’s a tough road with a lot of confusing twists and turns, so it helps to have a map. Let’s explore some key points you’ll have […]

How to Rise Above Marketing Mediocrity, According to Ann Handley

How to Rise Above Marketing Mediocrity, According to Ann Handley

Ann Handley is a Wall Street Journal bestselling author, and has been named by IBM as one of the seven people shaping modern marketing. She’s also the world’s first Chief Content Officer, and is a LinkedIn influencer with almost 400K followers. Needless to say, I was thrilled when she agreed to speak with me about the current and future trends in marketing at the 2019 Conex in Toronto. Along with marketing trends, we also talked about new approaches marketers can use to solve old problems. Because, while much has changed in marketing over the last few years, one thing remains consistent — businesses still need to connect with their audiences. […]

Google: ‘We do updates all the time’ — somewhat confirming February update rumors

Earlier this week, we reported on an unconfirmed Google February search algorithm update. In response to questions about an update, Google’s Danny Sullivan said on Twitter Thursday morning, “We do updates all the time.” He then referred to the company’s advice given around the November update, which Google has described as “several updates.” Google’s response. Sullivan responded to several questions around the rumors of a February update on Twitter early Thursday morning. Here is one of the responses, but they were all the same: We do updates all the time. I would suggest rereading our general advice about this: https://t.co/aL4QObvvhH — Danny Sullivan (@dannysullivan) February 13, 2020 Was there an […]

No, the Google My Business description does not impact ranking

No, the Google My Business description does not impact ranking

Yesterday, there was a ton of discussion on Twitter about an update in the help center that suggested the description field in Google My Business will help you rank better. We’ve done testing on this, along with many others, and can safely say that we have found that the description field has no impact on ranking in the 3-pack. This is what I would expect to see. If Google made it that easy to rank, the results would be full of garbage that would be both bad for users and Google. I spoke to Google yesterday and asked them to update the document as it was misleading.  As of this morning, […]

Big Google Partners program changes are coming: What you’ll need to qualify

Big Google Partners program changes are coming: What you’ll need to qualify

Many Google advertisers received an email on Thursday about substantial changes coming to Google Partners – the badging and certification program for agencies that meet certain criteria. The company also posted the news of the coming changes on the Partners website: “We’re excited to announce the launch of a new Google Partners program in mid-2020. You can look forward to a new badge, new status and updated product capabilities categories, as well as improved program benefits to better support the business needs of our Partners and their customers.” There are also new requirements that might affect your Partner standing. Spend threshold doubled. The 90-day spend requirement (across all clients under […]

TechTarget cites technical SEO issues as reason for 25% decline in Google traffic

TechTarget cites technical SEO issues as reason for 25% decline in Google traffic

TechTarget, a business-to-business marketing company, said it saw a 25% drop in Google organic traffic in November. Though the company said that organic Google traffic trends do not directly correlate to company revenue, the drop was significant enough that TechTarget noted it in its fourth-quarter 2019 earnings report [PDF], released Wednesday. November traffic change. “Unpaid traffic represented 94% of overall traffic in the quarter,” the company wrote in the earnings release. “This is the most important traffic metric because it is one of the main reasons that we operate at 76% gross margin and have so much operating leverage in our model, unlike many internet businesses whose traffic acquisition costs […]

Q&A with Director of Conversion Strategy, Mike Perla: How the Postclick Team Maximizes Advertising Conversions for Customers

Q&A with Director of Conversion Strategy, Mike Perla: How the Postclick Team Maximizes Advertising Conversions for Customers

Since CEO Tyson Quick announced Postclick and the Full-Service solution, we’ve been getting a lot of inquiries about how it works and how it will be different than Instapage. It’s understandable, which is why we’re publishing an interview series with the team behind it all. VP of Sales, Steve Brancale, provided more details on his role at Postclick and why brands should invest in a Full-Service solution and VP of Fulfillment, Marius Laza gave some behind the scenes details as well. Up next is Mike Perla, Director of Conversion Strategy. What is your role with Postclick? MP: As Director of Conversion Strategy, I manage the ongoing optimization of today’s post-click […]

FTC Announces New Review of Influencer Marketing Disclosures, and Potential Penalties

FTC Announces New Review of Influencer Marketing Disclosures, and Potential Penalties

Influencer marketing could be in for a shake-up, with the FTC calling for public comments on the need for improved disclosure in influencer arrangements and paid product endorsements on social media platforms. As explained by the FTC: “Facebook’s Instagram and Google’s YouTube are major vehicles for influencer marketing campaigns, with China-based TikTok also growing rapidly. Social media platforms promote and profit from influencer marketing in many ways. […] According to one estimate, companies spent $8 billion on advertising through social media influencers in 2019. Due to its perceived effectiveness, spending on influencer marketing is projected to increase to $15 billion by 2022. But, there is a harmful, dark side of […]