7 mistakes to avoid when optimizing your Instagram account for SEO

7 mistakes to avoid when optimizing your Instagram account for SEO

Obviously, you work hard to make your website climb to the top of the search engine rankings. But not many entrepreneurs and marketers know that optimization techniques are useful beyond Google, Bing and other search engines. SEO is also applicable to social media platforms, where it can aid in promoting an account, gaining new followers, boosting engagement rate, and enhancing sales. Instagram is perfect for optimization because it works like a small search engine so SEO is valid there as well. Instagram ranks well-optimized pages higher and this attracts more active followers, drives engagement and improves page trust score. In turn, all this leads to an even higher ranking. Though […]

Google Publishes Listing of Key Valentine’s Day Trends for 2020

Google Publishes Listing of Key Valentine’s Day Trends for 2020

Looking for ways to spice up your Valentine’s Day campaigns? This may help – Google has this week published a new listing of rising Valentine’s Day trends, based on Google Trends data over the last few weeks. And they may help inform your strategic direction or tie-in – first off, Google has shared a map of the most popular romantic comedies by state. Maybe there’s a way you could incorporate popular characters or scenes, relative to interest. Google has also shared a listing of the most popular love songs: “Love Story,” Taylor Swift “Endless Love,” Diana Ross & Lionel Richie “Unchained Melody,” The Righteous Brothers “Amazed,” Lonestar “My Girl,” The […]

TikTok Launches New ‘TikTok Tips’ Account to Share Platform Safety and Wellbeing Advice

TikTok Launches New ‘TikTok Tips’ Account to Share Platform Safety and Wellbeing Advice

TikTok has launched a new “TikTok Tips” account which, as per its description, is “on a mission to promote privacy, safety, and positive vibes.” The account uses popular TikTok influencers to deliver messages about user safety and wellbeing, including tips on how TikTok’s safety tools work: And reminders about logging off every now and then: At present, the account doesn’t include tips on how to improve your TikTok performance – like Instagram’s recently launched @Creator account – but the focus on user wellbeing makes sense, particularly given the app’s younger audience, while it also aligns with TikTok’s broader effort to play a more positive role and provide a safe space, free of […]

Content Analysis App BuzzSumo Adds YouTube Insights

Content Analysis App BuzzSumo Adds YouTube Insights

Content analytics app BuzzSumo has announced a new addition to its data sources, expanding on its already impressive toolset. Adding to its social sharing and performance data, and web traffic insights, this week, BuzzSumo has announced that it’s also adding YouTube content and performance data to its resources. The first key function this new addition will provide is content discovery – as per BuzzSumo: “Simply input a keyword or phrase and hit enter to get started. The YouTube Analyzer will return the top content for that keyword which you can rank by views, upvotes, downvotes, engagement and much more to find the videos that excite, engage or indeed enrage the viewer.” […]

Streaming Now Accounts for 19% of TV View Time, According to New Report

Streaming Now Accounts for 19% of TV View Time, According to New Report

Facebook, YouTube and Twitter are all trying to get into the video streaming market in varying forms – and for good reason. According to a new update from Nielsen, streaming video content now accounts for 19% of the average American’s view time, up from 10% in the first quarter of 2018. As you can see here, Netflix leads the pack, followed by YouTube, with the remainder falling a way behind. Facebook – which has reported seeing improvements in engagement with Facebook Watch content – doesn’t make the top four, but there is still opportunity for the platform to gain more traction, while it’s also looking to make a separate push for […]

Snapchat Launches ‘Here For You’ Mental Health Resource for Users

Snapchat Launches ‘Here For You’ Mental Health Resource for Users

Snapchat has announced the launch of a new set of tools to help users locate mental health resources when they may be in need. As explained by Snapchat: “We’re [launching] a new feature, called Here For You, that will provide proactive in-app support to Snapchatters who may be experiencing a mental health or emotional crisis, or who may be curious to learn more about these issues and how they can help friends dealing with them. Here For You, which will roll out in the coming months, will show safety resources from local experts when Snapchatters search for certain topics, including those related to anxiety, depression, stress, grief, suicidal thoughts, and […]

Twitter Outlines Measures to Detect and Remove Misinformation Relating to the 2020 US Census

Twitter Outlines Measures to Detect and Remove Misinformation Relating to the 2020 US Census

After announcing an update to its reporting flow for misleading information about how to participate “in an election or other civic event” late last month, Twitter has this week outlined further steps that it’s taking to detect and remove misinformation about the upcoming US Census. As explained by Twitter: “​Ensuring the public can find information from authoritative sources is a key aspect of our commitment to serve the public conversation on Twitter. This year, the United States Census Bureau will conduct its decennial Census, deploying resources across the country to ensure an accurate count of people living in the US. Statistics gathered by the Census are used to determine the number of seats each […]

Facebook Publishes New Research Into the Role Social Media Plays in Beverage Marketing [Infographic]

Facebook Publishes New Research Into the Role Social Media Plays in Beverage Marketing [Infographic]

Social media now touches onto every aspect of the consumer discovery process, reaching from how people come across information, to recommendations from friends, to direct ads from brands and more. And the beverage sector is no exception. Given the popularity of recipes, and related food discovery trends, it makes sense that drink marketers should also be paying attention – but what role, exactly, does social now play in beverage discovery, and how can marketers use that to advantage? That’s the focus of Facebook’s latest research report – Facebook recently conducted a study, in association with Kantar, in order to better understand the modern beverage consumer, and map out their discovery and […]

Instagram Launches New Appeals Process for Disabled Accounts, Adds Report Tracking In-App

Instagram Launches New Appeals Process for Disabled Accounts, Adds Report Tracking In-App

This will be welcome news for those who’ve had their Instagram account disabled. This week, as part of Safer Internet Day, Instagram has announced the launch of a new feature which will enable users to appeal disabled account decisions in-app, direct from the log-on screen. As you can see in the above sequence, the new process will enable those whose accounts have been disabled to request a review of the decision when they attempt to log in. When you enter your username and password, you’ll see a prompt informing you that your account will be deleted, with 30 days to appeal the decision. You then have two options – ‘Download […]

Analyzing search results reveals a lot about Google’s view of useful content

Analyzing search results reveals a lot about Google’s view of useful content

Creating content is a process that has to get smarter all the time. Google is continually improving how it understands naturally expressed human language, as perfectly evidenced in its BERT update from last October. Google has said – and webmaster trends analyst John Mueller has echoed – that there is really nothing drastically new to optimize for after the update, aside from ensuring that SEOs are writing naturally in their content rather than focusing too much on keywords. The idea of creating content around topics rather than keywords is not particularly new, and so I am presenting an argument for making sure your content is addressing exactly what users want […]