New MarTech Today guide for Google Shopping, Amazon, and more

New MarTech Today guide for Google Shopping, Amazon, and more

As the websites of retailers like Amazon, Walmart and Target become not only distribution channels, but also marketing channels, many campaign management software vendors are adding functionality that allows marketers to extend their campaigns to these new platforms. MarTech Today’s “Digital Commerce Advertising Management Platforms – For Amazon, Google Shopping and Beyond“ examines the market for digital commerce advertising management platforms and the considerations involved in implementation. The 56-page report reviews this growing market, plus the latest trends, opportunities and challenges. Also included in the report are profiles of 19 digital commerce advertising management platform vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing. If you’re considering […]

Warner Bros. renamed the Harley Quinn movie for better SEO

Warner Bros. renamed the Harley Quinn movie for better SEO

Warner Bros. has renamed the recently released film Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn) to simply Harley Quinn: Birds of Prey. The reason? To make it easier for moviegoers to find tickets online, the company told The Verge Tuesday. The new title frontloads “Harley Quinn”, the main character’s name, instead of burying it at the end. Why we care The name change is a reminder of the important role search can play in brand marketing strategies — even those of big studio releases. The quick name change came in an attempt to recover from what was a disappointing opening weekend. As we know, though, search […]

5 Facebook Video Stats You Need to Know in 2020 [Infographic]

5 Facebook Video Stats You Need to Know in 2020 [Infographic]

Video marketing is now one of the core pillars of content strategy. It’s an incredibly powerful means of communicating your brands identity and values, while building rapport and more meaningful relationships with your customers and prospects. Nowadays, marketers are seeking increasingly creative ways to leverage video to deliver memorable ad campaigns across multichannel platforms. The latest data shows that the use of Facebook video is expanding at an unprecedented pace and scale — and, with it, the opportunities for video marketers. The following is just a handful of Facebook video marketing statistics that are worth bearing in mind: There are 8 billion daily video views on the platform Users spend […]

4 Marketing AI Predictions for 2020, According to Experts

4 Marketing AI Predictions for 2020, According to Experts

According to Gartner, 80% of technology will be built on an AI foundation by 2021. As AI becomes more prominent across industries, it’s also impacting marketers in subtle ways that might not be obvious to them yet. While this technology was once described as “over-hyped,” marketers now use a handful of AI-powered tools in their day-to-day tasks. For example, AI tools help content strategists define SEO and keyword strategies, perform SEO-related tasks like fixing duplicate content, and self-optimize mobile pages. Aside from SEO, AI can assist marketers in tasks like drafting email subject lines and creating basic social media content. Meanwhile, this technology also helps with important, but time-consuming tasks, […]

How to Build Facebook Custom Audiences for Special Ad Category Groups

How to Build Facebook Custom Audiences for Special Ad Category Groups

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

Yelp launches ‘Showcase Ads’ and store visits attribution

Yelp launches ‘Showcase Ads’ and store visits attribution

This morning Yelp announced a new “video-centric” ad format, called Showcase Ads, as well as in-store attribution: Yelp Store Visits (YSV). Both offerings are aimed at national and multi-location brands. The company said these products were designed to address “specific pain points of national and multi-location businesses.” Showcase Ads. Yelp describes the new ad unit as “video-centric,” meaning it doesn’t have to use video. Yelp envisions these will be used to promote specials and limited-time offers. Below is an example provided by the company. Yelp added that Denny’s and other large brands had tested these products prior to their announcement with successful results, although it didn’t offer any specifics. Yelp […]

Unconfirmed Google Search ranking update feels big

Unconfirmed Google Search ranking update feels big

Google seems to have pushed out some ranking algorithm change over the weekend that has resulted in a large shift in the rankings of many web sites. To be clear, Google has not yet commented on the speculation around this update or confirmed that an update even occurred. Always changing. Yes, Google’s search results are always changing and new pages come into the index, new signals are being refreshed and Google makes thousands of changes per year. We know that, but it is not that often that we see such a big spike in both the SEO community chatter and the rank checking tools. Rank checking tools. Here are some […]

Q&A with VP of Customer Success & Pro Services, Marius Laza: What Brands Can Expect from Postclick’s Full-Service Team

Q&A with VP of Customer Success & Pro Services, Marius Laza: What Brands Can Expect from Postclick’s Full-Service Team

Advertising conversion rates continue to be a major pain point across industries, and the biggest reason for subpar performance is the lack of post-click personalization. The Instapage team has recognized this problem for many years, and recently introduced Postclick and the Full-Service solution for brands that have significant advertising spend. First, we talked with CEO Tyson Quick about the need for Postclick and a Full-Service solution. Next, we focused on why brands need an experienced, dedicated team to maximize advertising conversion rates. Today we go behind the scenes at Postclick, talking with Marius Laza, who leads the various teams in implementing the Full-Service solution for customers. What is your role […]

Google resolves rejected Posts problem

Google resolves rejected Posts problem

Last week many local SEOs discovered that their Google Posts were being rejected. The speculated reason was that images in these Posts violated Google’s guidelines. However, according to a Tweet yesterday from Mike Blumenthal, a “fix” went live yesterday allowing new Posts to publish. Old Posts will post. The company also said that old Posts, which had been rejected, would be published “in the next few days.” Local SEOs should check for duplicates, in the event any of their Posts “got through” last week. Google Post PSA Update: The Google has noted that the fix went live today for new posts so any new post you create should work as […]

Conditional IF functions now available in all Microsoft Advertising accounts

Conditional IF functions now available in all Microsoft Advertising accounts

Support for IF functions is now available globally in all Microsoft Advertising accounts. What are IF functions? IF functions allow you to automate customized messaging in expanded text ads based on a user’s device or audience segment. For example, if a user searching Bing has previously visited your site and is on a retargeting list, you can use an IF function to show an offer or other messaging targeted to them and a default message to visitors who aren’t on that audience list. How to structure IF functions. IF functions can be used in expanded text ad headlines and descriptions, but not URLs. The formatting for audiences looks like this: […]