3 Reasons Why Social Media Isn’t Working for Your Business

3 Reasons Why Social Media Isn’t Working for Your Business

“Social media doesn’t work…” If I had a dollar for every time I’ve overheard this sitting in a coffee shop or restaurant – well, I’d probably have an extra $100 dollars in my bank account or more. We once sat with a business owner who told us that social media wasn’t worth it, and when we checked out his accounts, the images uploaded weren’t great, the posting was inconsistent, and let’s not even go into the captions. A few months later, that business was gone. I’ve also had the privilege of sitting in the restaurants that my agency handles social media for, and there I’ve witnessed, first-hand, people marching up to the […]

10 Ways to Increase Your Social Media Reach and Engagement [Infographic]

10 Ways to Increase Your Social Media Reach and Engagement [Infographic]

While most brands now accept that they need to have a social media presence, many still struggle to know how to maximize social platforms for awareness and promotion. Part of the confusion lies in the way in which social is used, in variation to traditional outreach platforms. In the past, you would advertise your business by putting together offers, then placing them as ads in magazines, newspapers, printing your own flyers, etc. But social media doesn’t work like that. The key term here is ‘social’, becoming a part of a broader conversation, as opposed to interruptive messaging and quick-hit promos. So what does that mean in practice? This infographic from […]

8 Ways to Increase Facebook Page Engagement [Infographic]

8 Ways to Increase Facebook Page Engagement [Infographic]

Published Feb. 11, 2020 Are you looking for ways to generate more engagement on your Facebook Page? Want to encourage more likes, shares and comments on your Facebook posts? The team from Red Website Design share eight ways to increase Facebook page engagement in this infographic. Here’s a quick summary: Post native videos directly to Facebook Optimize your videos & create video playlists Go live Look to Facebook insights for data you can use Post exclusive content Interact & engage meaningfully Make the most of user-generated content Use cinemagraphs Check out the infographic below for more detail. A version of this post was first published on the Red Website Design blog. […]

What Gen Z is Watching Online – and What That Means for Marketers in 2020

What Gen Z is Watching Online – and What That Means for Marketers in 2020

Media headlines and marketing campaigns have given the Millennial generation (born between 1981 and 1996) attention for years, but more recently, there’s also been increased focus on the next youngest generation, Generation Z, which is made up of anyone born in 1997 and onwards. And while both of these demographic subsets are considered the “younger generations”, there are many key differences between Gen Z and Millennials, which is particularly evident in the content that they consume. For example, Millennials are known for cutting the cord – in other words, ditching cable for online streaming services – but Gen Z was never connected to the cord to begin with. Instead, Gen Z […]

How Email Responsiveness Builds Trust [Infographic]

How Email Responsiveness Builds Trust [Infographic]

Over the past decade, many media outlets have declared, at different times, that email is dead. The logic goes that there are plenty of new social media options for communicating, and as younger generations, in particular, eschew the systems and processes of the past, quicker, newer forms of communication are now taking precedence. Fortunately for email, the numbers don’t support this hypothesis. The fact is that some 90% of Americans still use email to communicate, and that figure transcends generations. Email is far from dead, and ignoring it could lead to problems with a business. Email Is Surprisingly Popular Members of every age group use email, including 86% of people […]

YouTube Reveals Top Super Bowl Ads Based on Views on Its Platform

YouTube Reveals Top Super Bowl Ads Based on Views on Its Platform

While the Super Bowl ads are a key focus for marketers during the game itself, these days, people go online to share and re-watch their favorites over and over, which can put a different skew on the popularity of each. And while initial response shows instant reaction to the Super Bowl campaigns, YouTube has this week revealed the most popular Super Bowl LIV ads based on views and re-views a week on from the event, which it’s collected into its ‘AdBlitz’ collection, making them easier to find. So which ads have proven most popular over time? The most viewed Super Bowl LIV ad came from Amazon’s Alexa, with its “What did we do […]

Facebook buys AR startup building a 1:1 digital map of the physical world

Facebook buys AR startup building a 1:1 digital map of the physical world

Facebook has reportedly acquired Scape Technologies, a UK augmented reality (AR) startup. TechCrunch estimated the purchase price might be around $40 million. If Scape were just another AR company, the news wouldn’t be that interesting or potentially significant — but it isn’t. 3D mapping the physical world. Scape’s technology is about creating a 1:1 digital representation of the physical world — it’s as much a mapping company as an AR startup. It’s seeking to build an infrastructure for the next-generation of “spatial-computing devices,” which includes wearables, autonomous vehicles and other devices. Scape wants to make any physical location or place capable of displaying AR content. The challenge has been location […]

How to use Google’s new price competitiveness report in Merchant Center

How to use Google’s new price competitiveness report in Merchant Center

The price competitiveness report began rolling out in Google Merchant Center (GMC) for eligible sellers last week. This new report can show you how your prices compare to other merchants selling and promoting the same products in Google Shopping campaigns. How to get started. The report, in beta, is located under the Growth section in the left-hand menu in GMC. To join, you first have to opt into the Market Insights program. “Additionally, the account using the program must meet certain minimum requirements for participation in Shopping ads or Shopping Actions,” says Google. Per the policy, you are not allowed to repackage, sell or embed this data elsewhere. What the […]

17 Clever Print Ad Examples To Complement Your Digital Campaign

17 Clever Print Ad Examples To Complement Your Digital Campaign

You would think print advertising is void of innovation today, but that’s actually not the case. In fact, many brands are finding new ways to merge the digital and physical world through magazine and newspaper ads. To give you a sense of how businesses today are incorporating print ads into their digital strategy, we’ve collected 17 print ads that’ll make you rethink the word “traditional.” Click here to download more examples of exceptional advertising campaigns. 17 Interactive Print Advertisements That Are Still Innovative Today 1. Glacial If you’ve ever wanted to speed up the beer-cooling process, you’ll understand the allure of this print ad from Glacial. You soak the ad […]

Paid search marketers can find success with top of funnel campaigns

Paid search marketers can find success with top of funnel campaigns

Most marketers view the funnel as including the following stages: Awareness, Consideration, Preference, Purchase and Post-purchase (client retention, upsell and advocacy). Paid search is often thought of as being really low funnel – and it absolutely can be! But it can also span up the funnel and, when done correctly, can even rival other top-of-funnel channels. Top-of-funnel usually refers to the Awareness stage and can even include parts of the Consideration stage. In the Awareness stage, folks are feeling symptoms of a problem and may not have even been able to put a name to a problem yet. In this stage, they’re still gaining awareness of whether this issue affects […]