Tag Archives: #digitalmarketing

While most brands now accept that they need to have a social media presence, many still struggle to know how to maximize social platforms for awareness and promotion. Part of the confusion lies in the way in which social is used, in variation to traditional outreach platforms. In the past, you would advertise your business by putting together offers, then placing them as ads in magazines, newspapers, printing your own flyers, etc. But social media doesn’t work like that. The key term here is ‘social’, becoming a part of a broader conversation, as opposed to interruptive messaging and quick-hit promos. So what does that mean in practice? This infographic from […]

Published Feb. 11, 2020 Are you looking for ways to generate more engagement on your Facebook Page? Want to encourage more likes, shares and comments on your Facebook posts? The team from Red Website Design share eight ways to increase Facebook page engagement in this infographic. Here’s a quick summary: Post native videos directly to Facebook Optimize your videos & create video playlists Go live Look to Facebook insights for data you can use Post exclusive content Interact & engage meaningfully Make the most of user-generated content Use cinemagraphs Check out the infographic below for more detail. A version of this post was first published on the Red Website Design blog. […]

Media headlines and marketing campaigns have given the Millennial generation (born between 1981 and 1996) attention for years, but more recently, there’s also been increased focus on the next youngest generation, Generation Z, which is made up of anyone born in 1997 and onwards. And while both of these demographic subsets are considered the “younger generations”, there are many key differences between Gen Z and Millennials, which is particularly evident in the content that they consume. For example, Millennials are known for cutting the cord – in other words, ditching cable for online streaming services – but Gen Z was never connected to the cord to begin with. Instead, Gen Z […]

Over the past decade, many media outlets have declared, at different times, that email is dead. The logic goes that there are plenty of new social media options for communicating, and as younger generations, in particular, eschew the systems and processes of the past, quicker, newer forms of communication are now taking precedence. Fortunately for email, the numbers don’t support this hypothesis. The fact is that some 90% of Americans still use email to communicate, and that figure transcends generations. Email is far from dead, and ignoring it could lead to problems with a business. Email Is Surprisingly Popular Members of every age group use email, including 86% of people […]

While the Super Bowl ads are a key focus for marketers during the game itself, these days, people go online to share and re-watch their favorites over and over, which can put a different skew on the popularity of each. And while initial response shows instant reaction to the Super Bowl campaigns, YouTube has this week revealed the most popular Super Bowl LIV ads based on views and re-views a week on from the event, which it’s collected into its ‘AdBlitz’ collection, making them easier to find. So which ads have proven most popular over time? The most viewed Super Bowl LIV ad came from Amazon’s Alexa, with its “What did we do […]