How to Use Social Media to Market Your Event [Infographic]

How to Use Social Media to Market Your Event [Infographic]

These days, if you’re marketing an event, social media is really a must-have element, enabling broader awareness, connection and engagement, across a range of streams. You can use Facebook and LinkedIn to create dedicated event pages, Twitter and Facebook Live to stream specific elements and reach an even wider audience, and Instagram, and even Messenger, to re-cap and keep in touch following the function. And from these, you can glean powerful business connections, further boosting brand awareness, and increasing your capacity to close more deals as a result. The benefits of social media connection in and around events are significant. It’s worth considering how you can incorporate social into your […]

Top 10 Referral Marketing Insights 2019 [Infographic]

Top 10 Referral Marketing Insights 2019 [Infographic]

Everybody knows that your customers are your best salespeople, and as such if you have a large base of customers you need to be thinking about how to leverage those relationships. Referral marketing programs can help you acquire more customers, and increase your retention rates at the same time. Referred customers are 4-5x more likely to refer more customers, which creates an organic network of customers for businesses. These referred customers are also 16% more valuable as they stay longer, and spend more than non-referred customers. After building a range of referral programs for small, medium and large organizations in 2019, the team at The Referral Factory decided to document their […]

Facebook Messenger Changes Bot Policies: What It Means for Marketers

Facebook Messenger Changes Bot Policies: What It Means for Marketers

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

7 Types of Website Conversion Goals to Measure Website Success [Infographic]

7 Types of Website Conversion Goals to Measure Website Success [Infographic]

Published Feb. 8, 2020 Are you looking for ways to measure the success of your business website? Want to know the website metrics you should track to see how your marketing strategy is performing? The team from Red Website Design share seven website conversion goals to track in this infographic. Here’s a quick summary: Purchase Form submission Sign-up Clicking a button Create an account Content shares App install Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy

The Internet of Things and Its Impacts on Consumer Engagement [Infographic]

The Internet of Things and Its Impacts on Consumer Engagement [Infographic]

The Internet of Things enables a device to have more intelligence than it would as a stand-alone system. Internet connectivity provides devices the capacity to share data, in order to power commands and processes that can help improve consumers’ lives. For example, easy access to the internet has opened your smartphone’s capabilities; it can now act as an interface to control a number of devices, even from afar, from your thermostat to the locks on your front door. These devices and sensors can act with or without your input, and Gartner has estimated that there will be over 25 billion internet-connected things in use by 2021. And as this technology […]

Pinterest Reaches 335 Million Active Users, Surpasses $1 Billion In Revenue in 2019

Pinterest Reaches 335 Million Active Users, Surpasses $1 Billion In Revenue in 2019

Back in 2015, leaked documents outlined Pinterest’s ambitious growth plans. The company, which at that time was generating around $25 million in revenue per year, projected an increase in monthly active users to 329 million by 2018, and a jump in revenue to a massive $2.8b. And while those projections were indeed ambitious – and it’s now a year beyond that initial mark – the platform is not so far off. I mean, revenue-wise, it still has a way to go, but at the end of 2019, Pinterest sat at 335 million MAU, while it exceeded a $1b in revenue for the first time. Slowly, quietly, Pinterest continues to build its […]

15 Ads That Prove Nostalgia Is a Powerful Marketing Tactic

15 Ads That Prove Nostalgia Is a Powerful Marketing Tactic

Nostalgia marketing is the advertising equivalent of comfort food. In a time when most marketing focuses heavily on the future, it transports us back to a simpler place where our current problems don’t matter and the hustle and bustle of modernity just melts away. Instead of anticipating the next great thing, nostalgia marketing urges us to focus on the things we already know are great. We know at a gut level that nostalgia gives our lives a feeling of meaning and continuity, but you may be surprised to learn it can also make us looser with our wallets. A study published in the Journal of Consumer Research found that nostalgic feelings […]

Danny Sullivan to keynote SMX Advanced 2020

Danny Sullivan to keynote SMX Advanced 2020

We’re thrilled to announce that Danny Sullivan — yes, the Danny Sullivan — will be keynoting SMX Advanced 2020! This will be Danny’s first time returning to the SMX stage since joining Google in October 2017. In his keynote, Danny will share details about his transition from writing about Google to working at Google as Public Liason for Search. His current role is all about helping the public better understand Google search — and helping Google better hear and incorporate public feedback. This through-the-looking-glass presentation will offer an invaluable glimpse into the search engine’s inner-workings from the man who knows it best. Danny then will join Search Engine Land Contributing […]

Google adds Siri Shortcuts to its iOS apps

Google adds Siri Shortcuts to its iOS apps

Google has added Siri Shortcuts for its search, Gmail, Drive and YouTube apps on iOS, the company announced Thursday. Users can take actions within the corresponding Google app through Siri by saying trigger phrases, such as “search with Google.” Source: Google. Why we care Making Google apps more accessible on iOS devices may attract or keep users more engaged in Google’s ecosystem. The more users Google has, the more important its services, such as Google My Business or Google Ads, are to brands and business owners. More on the announcement Siri Shortcuts allow iOS apps to integrate their functionality with the Siri voice assistant. This enables Siri to trigger an […]

24 Must Have WordPress Plugins for Business Websites in 2020

24 Must Have WordPress Plugins for Business Websites in 2020

Looking for the best WordPress plugins to take your business to the next level in 2020? There are over 55,000+ WordPress plugins that you can choose from. This makes it extremely overwhelming for new users to find the right plugin for their website. We are often asked by readers for the best WordPress plugin suggestions for SEO, social media, backups, speed, etc. Being the largest WordPress resource site, our experts test over a thousand best paid and free WordPress plugins every year, so we can make it easy for our users (you) to find the best solutions. Having the right set of WordPress plugins and tools can help you grow […]