How to Market A Product to Wow Customers

How to Market A Product to Wow Customers

Product launches are an exciting time for marketers. Unveiling to the world the new campaign you’ve created just for that specific launch can be a relief. Let’s say you’ve developed a great product, know your target audience, and could tell anyone you know about it because you know it so well. The only thing left to do is to figure out how to market it. This can be challenging for a few reasons. Maybe this is your first launch ever, and you’re completely lost about how to bring marketing messages to email inboxes or social media profiles. Alternatively, maybe you’re no stranger to product launches, but this product, in particular, […]

What’s The Best Time to Send Email Campaigns? (Research-Backed)

What’s The Best Time to Send Email Campaigns? (Research-Backed)

Consider this: you spend months creating a campaign to promote a new product launch, but once you’ve executed the campaign, you’re noticing numbers are lower than you expected. People are looking at the blog posts and videos you posted on social, but unfortunately, there’s almost no traffic from email. Timing isn’t everything in email campaigns, but it’s a huge thing. There’s no use in spending hours on a perfect campaign your subscribers won’t open. So, it’s imperative to get timing as right as possible. Undeniably, having a high ROI is critical for proving the success of your email marketing campaign. But, while the quality of content and a myriad of […]

How Market Intelligence Will Make Your Marketing Team More Agile

How Market Intelligence Will Make Your Marketing Team More Agile

When I was younger, my dream was to open a cheese store with my family. My mom, brother, sister, and I — we’re all obsessed with cheese. So anytime I see a cheese store, I’ll go in and sample everything … for research, obviously. Although I’d never thought about it this way before, I was already thinking in terms of market intelligence and market research (two different concepts … more on that below). I was thinking about the product and the competitors. As a marketer, market intelligence is important because it can help you understand your position in the market, evaluate your product, know your target audience, and conduct a […]

IGTV Dos and Dont’s 2020 [Infographic]

IGTV Dos and Dont’s 2020 [Infographic]

Is IGTV going to become a larger consideration in 2020? Instagram’s dedicated video platform hasn’t taken off as Insta might have hoped as yet, but there still seems to be significant opportunity there, utilizing Instagram’s scale along with rising video consumption trends to maximize viewership, and interest in short-form, episodic content. I mean, when you consider that Snapchat is seeing significant success with its original programming, pointing to shifting viewer habits, it seems logical that IGTV could also tap into the same. It hasn’t yet, but Instagram remains committed to the option, and insists it still has options to expand IGTV. But even if you’re not convinced that IGTV has […]

Share of Voice: What It Is, Why It Matters, and How to Measure It

Share of Voice: What It Is, Why It Matters, and How to Measure It

It may not seem like a major concern in some respects, but effective competitor research will reveal a heap of insight into strategy and process, and will help you improve your system in-step. But how do you measure your performance against your competitors? Once you are tracking the relevant data points, how do you get a quick overview of whether their efforts are succeeding, and yours are failing, and where you stack up with respect to broader trends? Calculating your comparative share of voice is one way of doing this. Share of voice covers overall online visibility, including organic search data, social media, and PPC performance. When combined, these metrics […]

How to do SEO in 2020: Trends and Tips from 10 Experts

How to do SEO in 2020: Trends and Tips from 10 Experts

What will your key SEO points of focus be in 2020, and what new developments do you need to keep in mind in order to ensure that you’re maximizing your search traffic opportunities? We recently spoke to ten experts in the field to get their thoughts on the latest SEO updates, and how businesses can apply them in practice, which we’ve outlined here in this post. Some of their answers overlap, which only emphasizes the urgency of these tasks or aspects. Let’s take a look at the highlights of our small round-up, which was organized with the informational support of SE Ranking. 1. Focus on the basics. There are no […]

LinkedIn CEO Jeff Weiner Will Stand Down to Take on New Role Focusing on Economic Opportunity

LinkedIn CEO Jeff Weiner Will Stand Down to Take on New Role Focusing on Economic Opportunity

After eleven years as LinkedIn CEO, Jeff Weiner has this week announced that he’s stepping down, and will be replaced by the company’s Senior Vice President of Product Ryan Roslansky. Weiner has played a major part in the platform’s development in his time as CEO – as outlined by LinkedIn: “Jeff joined LinkedIn in December 2008, and under his leadership, we’ve grown from 338 to more than 16,000 employees in over 30 offices around the world, our membership base has increased from 33 million to nearly 675 million members, and our revenue has increased from $78 million to more than $7.5 billion in the trailing twelve months.” But Weiner isn’t leaving […]

New Research Shows Facebook Still Holds Sway With Millennials and Gen Z [Infographic]

New Research Shows Facebook Still Holds Sway With Millennials and Gen Z [Infographic]

Is Facebook really losing touch with the youth? Over the past few years, several reports have suggested that Facebook is losing ground to Instagram, Snapchat, and more recently TikTok, as the place where younger audiences are spending their time, but two new studies have shown that The Social Network still holds significant sway, and still keeps Millennials and Gen Zers coming back to the platform daily. The first report comes from Ofcom in the UK, which recently surveyed more than 2,300 British parents and children aged 5-15 years in regards to their online activity, with a focus on social media use. Their results showed that 69% of older teens (12-15 years) […]

10 Marketing Trends and Predictions for Business Growth in 2020 [Infographic]

Published Feb. 6, 2020 Are you wondering what the future holds for your small business? Want to know the marketing techniques that you should be considering during the year ahead? The team from Venngage share their marketing trends and predictions for 2020 in this infographic. Here’s a quick summary: Peer marketing persists Content is still king Video killed the blog-only star Voice search becomes standard Customer-first marketing Send an SMS to the world Technology gets harder better faster stronger Unique marketing to stand out SEO Updates change the game again Data drives the way Check out the infographic below for more detail. A version of this post was first published on the […]

Top Twitter Stats for 2020 [Infographic]

Top Twitter Stats for 2020 [Infographic]

Looking to make better use of Twitter for your business in 2020? Twitter’s popularity has seemingly taken a hit in recent times, with user growth slowing, but in contrast to this, Twitter’s active engagement has been on the rise, and it remains a significantly influential platform for sparking trends and driving conversations. There are also plenty of opportunities for brand discovery and engagement. These days, people expect brands to have a Twitter presence, and they often expect to be able to use those brand handles for customer queries – where they can get answers faster than most other means. It may not be the central focus of your digital marketing […]