Using the Apriori algorithm and BERT embeddings to visualize change in search console rankings

Using the Apriori algorithm and BERT embeddings to visualize change in search console rankings

One of the biggest challenges an SEO faces is one of focus. We live in a world of data with disparate tools that do various things well, and others, not so well. We have data coming out of our eyeballs, but how to refine large data to something meaningful. In this post, I mix new with old to create a tool that has value for something, we as SEOs, do all the time. Keyword grouping and change review. We will leverage a little known algorithm, called the Apriori Algorithm, along with BERT, to produce a useful workflow for understanding your organic visibility at thirty thousand feet. What is the Apriori […]

Justice Department homing in on Google Ad Manager in antitrust probe

Justice Department homing in on Google Ad Manager in antitrust probe

The U.S. Justice Department (DOJ) is talking with multiple publishers and ad-tech companies as it scrutinizes Google’s third-party ad tools, as part of the DOJ’s antitrust investigation, the Wall Street Journal reported Wednesday. Companies the DOJ has reached out to include the New York Times, Gannett, Condé Nast, Oracle, Yelp and DuckDuckGo among several others. Focus on Ad Manager. The reported focus of the investigation is Google Ad Manager. Google Ad Manager is the combination of DoubleClick for Publishers and DoubleClick Ad Exchange, which were rebranded in 2018. Google acquired DoubleClick in 2007 for more than $3 billion. The core inquiry, according to the report, revolves around two related issues: […]

Marketers: Is Your Ecosystem Ready for 2020?

Marketers: Is Your Ecosystem Ready for 2020?

At your company, you have multiple teams, dozens of tools, thousands of customer touchpoints, and new challenges every day. And through it all, your customers have much higher expectations than they did 10 years ago. Customer experience is now the main factor driving referrals, sales and lifetime value. Because of that, your customer needs to be at the center of your entire business. Regardless of where your customer interacts with you, they need to have a delightful experience. One tool can’t do it all for you. Keeping your marketing strategy customer-focused requires using more than software to build your business. You can integrate your software with apps and use service […]

An Inside Look At HubSpot’s Enterprise Marketing Playbook

An Inside Look At HubSpot’s Enterprise Marketing Playbook

We debate a lot at HubSpot about how much of our marketing playbook to share with the world. That’s the tricky thing about marketing to marketers (and sales and service teams for that matter) — your instinct is to share everything, but if you do, you run the risk of losing your competitive edge. So, you keep your biggest wins, worst failures, and deepest insights under lock and key, safe from the prying eyes of your competitors. But in doing so, you also keep them hidden from your customers and the wider community. Start-ups tend to lead the way when it comes to sharing. They shine a light on their […]

Tripadvisor’s new ‘Review Hub’ lets restaurateurs manage reviews from multiple sources in one place

Tripadvisor’s new ‘Review Hub’ lets restaurateurs manage reviews from multiple sources in one place

Tripadvisor has launched “Review Hub,” a dashboard that allows restaurant owners to view and respond to customer reviews across Google, Facebook, Yelp, TheFork, its own site as well as other major review sites, the company announced Wednesday. Source: Tripadvisor. Why we care TripAdvisor’s new dashboard will make it easier for businesses to view and respond to reviews across multiple platforms. Responding to reviews has become a critical aspect of digital customer service and marketing. When it comes to local rankings, Google factors in the number, quality and ratings of reviews. Businesses that do a good job managing customer feedback are also likely prioritizing customer service and creating a cycle of […]

Best Blogging Niche – 7 That Will Make Money (Easily)

Best Blogging Niche – 7 That Will Make Money (Easily)

Are you thinking about starting a blog but not sure which topics or niche to choose? Choosing the right niche for your blog makes it easier to create engaging content and even make money online. In this article, we’ll explain how to easily choose the best blogging niche that will eventually help you start earning online. What is a Blog? A blog is a website that’s updated regularly with new pieces of content, which are normally written articles. These are called “posts” and appear in reverse chronological order, with the newest at the top of the list. To learn more, see our guide on the difference between a blog and […]

How to Create a Facebook Marketing Plan That Models Your Customer Journey

How to Create a Facebook Marketing Plan That Models Your Customer Journey

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

2 weeks until Search Marketing Expo. Don’t miss out!

2 weeks until Search Marketing Expo. Don’t miss out!

In just two weeks, hundreds of marketers like you will head to San Jose for Search Marketing Expo. They’ll access 100+ in-depth sessions on SEO, SEM/PPC, and Digital Commerce Marketing — loaded with actionable tactics that boost traffic, drive conversions, and generate sales. It’s three lanes with no limits! Join them February 19-20 for unrivaled training, featuring inspiring keynote speakers from Under Armour, Procter & Gamble, and Search Engine Land, interactive consulting sessions with industry experts, and the opportunity to meet people who will be your professional colleagues and personal friends for years to come. See what’s in store: Unbiased training from the Search Engine Land experts you trust. 100+ […]

Q&A with Head of Sales, Steve Brancale: Why Postclick & Full-Service Is Necessary to Maximize Advertising Conversion Rates

Q&A with Head of Sales, Steve Brancale: Why Postclick & Full-Service Is Necessary to Maximize Advertising Conversion Rates

In our first article, CEO Tyson Quick introduced the Full-Service solution with Postclick detailing how it’s the next evolution in advertising personalization and maximizing conversion rates. Today we talk to Steve Brancale, Head of Sales, about the onboarding process, why it’s most applicable for brands with large advertising budgets, and how to request more information. How is Full-Service different than the Instapage Enterprise plan? SB: It’s an entirely separate offering. The Enterprise plan is a great self-service solution for advertisers who are looking to lift conversion rates through ad-to-page personalization across a relatively modest ad-spend, typically $10k/mo to $30k/mo. At that level of spend, they likely have the internal resources […]

Video: Jim Boykin on how link building has evolved over two decades

Video: Jim Boykin on how link building has evolved over two decades

Jim Boykin from Internet Marketing Ninjas had me at his office to talk about the early days of SEO and how things have changed over the past couple of decades. Jim has been and still is an important personality in our industry, and it was really nice sitting with him and talking about SEO. We talked about the early days of link building, how link building has changed over the years. We also talked about some of the changes at his company, including when he acquired WebmasterWorld and other SEO communityies and then sold them back. That led us into a chat about overall business advice and running a company. […]