Paid Social Media: Worth The Investment?

Paid Social Media: Worth The Investment?

Rick and Morty is a popular adult cartoon that airs on Adult Swim, reaching 2.3 million viewers on average. Recently, chip brand Pringles worked with the TV show to produce a commercial that runs on social media channels. In 24 hours, I’ve seen their ad on Twitter four times already: The infinite adventures of @RickandMorty meet the infinite adventures of Pringles Flavor Stacking. pic.twitter.com/8SQB6vE0ZP — Pringles (@Pringles) January 28, 2020 If you’ve seen Rick and Morty, you might be thinking — Why Pringles? Well, of those Rick and Morty viewers, about 1.9 million are adults, ages 18-34. And, of Twitter’s users, 44% of them are adults, ages 18-24. If Pringles […]

Twitter Unveils New ‘Manipulated Media’ Policy to Limit the Impact of Deepfakes

Twitter Unveils New ‘Manipulated Media’ Policy to Limit the Impact of Deepfakes

After working on its manipulated media policy over the last few months, Twitter has this week unveiled its official rule against the posting of deceptive manipulated content, while it’s also launching a new tag for detected edited material. As per Twitter, it’s new, official rule on manipulated media usage is: “You may not deceptively share synthetic or manipulated media that are likely to cause harm. In addition, we may label Tweets containing synthetic and manipulated media to help people understand their authenticity and to provide context.” Twitter showcased its new label in a separate announcement tweet: We know that some Tweets include manipulated photos or videos that can cause people […]

Instagram Rolls Out Option to Reply to Stories With GIFs

Instagram Rolls Out Option to Reply to Stories With GIFs

A quick one to note: PSA: You can now reply to your friends’ stories using @GIPHY GIFs! Update your app to try it. — Instagram (@instagram) February 4, 2020 It’s a minor update, in relative terms, but now you can reply to a friend’s story with your favorite GIPHY GIFs. To apply a GIF, you can run a search by keyword in the reply text box – social media expert Matt Navarra posted this video of the process in action (via user @thebkh): So that’s a thing – you now have yet another way to engage with Stories in a way that won’t become tiresome or overbearing, especially when the […]

Snapchat Q4 19: Revenue Increases 44% YoY, But Rising Costs Remain a Concern

Snapchat Q4 19: Revenue Increases 44% YoY, But Rising Costs Remain a Concern

Back in 2018, reports suggested that Snapchat could end up running out of money, as its growth rates slowed, and its infrastructure costs continued to rise. That’s because under Snap’s deals with Google and Amazon Web Services, Snap needs to pre-contract its cloud-computing costs based on growth estimates. And because fewer new users were signing up, Snap would eventually end up paying for storage it didn’t need. Luckily, Snap was able to re-negotiate its cloud-computing costs last year – but even so, with slowing growth rates, costs continue to mount. Add to that a $100 million legal settlement with shareholders, and Snap’s outgoings have again become a concern, which is […]

TikTok’s Testing a New Instagram-Like Profile Format, While Questions Remain About Moderation Policies

TikTok’s Testing a New Instagram-Like Profile Format, While Questions Remain About Moderation Policies

If nothing else, TikTok is certainly sparking a lot of debate, and angst, within social media marketing circles. The short-form video app, which saw a huge rise in 2019, is now looking to solidify its offerings, and maximize its ad potential – though it still seems to have a way to go before it establishes itself as a mainstay in the social media platform race. That’s somewhat reflected in the latest news about the app – first off, TikTok is reportedly looking to update its profile design, switching to a more Instagram-style format. The new layout was shared by New York Times journalist Taylor Lorenz on Twitter, and clearly, there […]

Facebook Adds ‘One-Time Notification’ API to Messenger for Business

Facebook Adds ‘One-Time Notification’ API to Messenger for Business

Facebook has this week launched a new ‘one-time notification’ API for businesses on Messenger, which will enable brands to get in back contact with potential customers with updates relevant to their interests. As explained by Facebook: “In December, we announced our plans to introduce [a new] API to support valuable use cases like price drop alerts, back in stock alerts, and other important follow-ups that people have requested notifications for. The way the API works is simple: Businesses can send a message to the user asking if they want to be notified on a topic. If the user asks to be notified, the business receives a token and can use this token […]

Facebook Adds New Controls and Data Transparency Tools in Messenger Kids

Facebook Adds New Controls and Data Transparency Tools in Messenger Kids

Is Facebook’s Messenger Kids app a good or bad thing for society more broadly? While many still hold reservations about the company’s child-friendly variation, which is designed for users under the age of 13, given the significant role that social media now plays in the modern interactive process, it does make some sense that we should look to educate our kids early in order to ensure that they’re aware of how social platforms work, how their personal data is used, and the dangers of online interactions. But there obviously needs to be strict controls over such – which is why this week, Facebook is rolling out a new series of updates […]

Byte – the Revamp of Vine – Was Downloaded 1.3 Million Times in Its First Week

Byte – the Revamp of Vine – Was Downloaded 1.3 Million Times in Its First Week

It still has a tough road ahead, and initial hype is not a definitive marker for future success. But according to these stats from app analytics provider Sensor Tower, Byte, the second-coming of Vine, is off to a pretty good start. As you can see here, Byte reached 1.3 million downloads in its first week, surpassing Vine’s performance in the same time period after launch. And while the comparison is not exactly fair – Byte has the advantage of building off of Vine’s popularity, and there are more social media and app users now than there were back in 2013 – it’s still a pretty good performance measure for the […]

Twitter Uncovers Security Flaw in Phone Number to Account Matching Process

Twitter Uncovers Security Flaw in Phone Number to Account Matching Process

Twitter has this week revealed that it recently detected a potential security vulnerability in its account matching systems which may have exposed people’s personal identifying information via the app. As explained by Twitter: “On December 24, 2019 we became aware that someone was using a large network of fake accounts to exploit our API and match usernames to phone numbers. We immediately suspended these accounts and are disclosing the details of our investigation, because we believe it’s important that you are aware of what happened, and how we fixed it.” When you first sign-up for a Twitter account, Twitter provides an option where you can cross-match your existing phone and […]

Position Zero Is Dead; Long Live Position Zero

Check Your SERP Features This change brings our data in line with Google’s view that a featured snippet is a promoted organic result and also better aligns us with Google Search Console data. Hopefully, it also helps provide customers with more context about their featured snippets as organic entities. How does Google count to 10? Let’s take a deeper look at the before and after of this change. Here are the desktop organic results (left-column only) from a search for “LCD vs LED” on January 21st … Pardon some big images, but I promise there’s method to my madness. In the “before” screenshot above, we can clearly see that the featured […]