5 takeaways for marketers from Google’s Q4 2019 earnings

5 takeaways for marketers from Google’s Q4 2019 earnings

Google reported revenues of $45.8 billion, up 17% year-over-year for the fourth quarter of 2019 on Monday. Including “other bets,” Google’s parent Alphabet reported total revenues grew 23% to $46.1 billion for the quarter. For the first time, the company disclosed YouTube advertising (and Cloud) revenues. It was also Sundar Pichai’s first earnings release since becoming Alphabet CEO. Google Q4 advertising highlights: Google search and other advertising revenues were $27.2 billion for the quarter, an increase of 17% year-over-year. YouTube generated $4.7 billion in advertising revenue in the fourth quarter, up 31%. Network advertising revenues were $6.0 billion, up 8%. The company said shifted its ad mix to favor Google […]

Pay Attention to These SEO Trends in 2020 and Beyond

Pay Attention to These SEO Trends in 2020 and Beyond

Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report on campaigns. In this article, I will take a look at what is in store for SEO in 2020 and how these factors will change the way we formulate strategies throughout the next year and beyond. Artificial intelligence will continue to evolve Over the past half-decade, artificial intelligence has become a pioneering force in the evolution of […]

Why Accessible Marketing is the Future, According to an Inclusive Design Expert

Why Accessible Marketing is the Future, According to an Inclusive Design Expert

One in four people live with a disability in the United States. That means, if your marketing content excludes people living with a disability, you could be losing out on the potential of converting 61 million people into customers. I had the opportunity to sit down with Christina Mallon, the Global Head of Inclusive Design and Accessibility at Wunderman Thompson (the largest ad agency in the world), to learn how brands are creating more inclusive products and campaigns to reach an underserved audience. Christina has worked with major brands, including Microsoft and Tommy Hilfiger, to help them develop accessible products and content for their marketing campaigns. She’s worked on digital […]

Do You Really Need Sound in Your Instagram Stories? [New Research]

Do You Really Need Sound in Your Instagram Stories? [New Research]

Since the dawn of Stories features across social media platforms, many brands have asked, “Should we make Stories with or without sound?” While some people love to get the full experience of sight and sound while they watch Stories on various platforms, others watch this type of content when they’re on-the-go. Because many mobile users are often in public, standing near people, or even in at school or work when they watch Story content, they might choose to watch with the sound off. Story platforms have even debated whether this element is or isn’t a necessity. Recently, news coverage from MarketingLand noted that Snapchat encourages creators to include sound in […]

Facebook Cautions Against the Pitfalls of Too Much Personalization in New Report

Facebook Cautions Against the Pitfalls of Too Much Personalization in New Report

Personalization has become a buzzword in digital marketing in recent times, with every other marketing guru urging people to connect with other people, to be more human, and to address each individual’s specific needs. And that’s reasonable advice, to a degree. But as Facebook notes in its latest report, it’s not always applicable, and in some cases, increased personalization can actually have negative impacts on campaign performance. As explained by Facebook: “A common belief is that personalization means providing completely different offerings to each consumer, but this doesn’t always create the most desirable impact for a brand. We’re currently witnessing brands that have built hugely successful businesses over decades on the […]

YouTube Outlines Election Security Efforts as 2020 Presidential Race Begins

YouTube Outlines Election Security Efforts as 2020 Presidential Race Begins

With the 2020 US Presidential race officially getting underway this week, YouTube has published a new post which outlines how it’s working to improve election security, and limit the spread of misinformation across its platform. YouTube’s focus here is important – while Facebook is at the forefront of the push against misinformation, research shows that YouTube is the second most utilized social platform for news content, and with more than 2 billion monthly active users, its impact is significant. First off, YouTube notes that it will remove digitally altered content, alluding, in some ways to the now infamous Nancy Pelosi video that Facebook refused to take down, but also likely […]

Twitter Announces Winners of Third ‘Brand Bowl’ Based on Super Bowl Campaigns

Twitter Announces Winners of Third ‘Brand Bowl’ Based on Super Bowl Campaigns

The 2020 Super Bowl has come and gone, and once again, there were many memorable ad campaigns tied into the big event. Celebrating its role in the proceedings, Twitter has announced the winners of its third ‘Brand Bowl’, which looks at the best Super Bowl campaigns on Twitter, including categories for the brand that drove the largest overall conversation share, the brand with the most RT’s, the most positive reception, etc. The Super Bowl is always one of the biggest events of the year on Twitter, with millions of users turning to the platform to share their thoughts in real-time, and engage in the broader discussion about the game, the […]

12 Augmented Reality in eCommerce Trends and Statistics for 2020 [Infographic]

12 Augmented Reality in eCommerce Trends and Statistics for 2020 [Infographic]

Have you considered how augmented reality could change your eCommerce approach? AR is evolving fast, providing new opportunities to help users experience different products. The most prominent of these so far has been virtual make-up tools, which show you what you’ll look like in certain shades and products, but there are also tools which enable users to virtually try on clothes, or see what furniture will look like in their home. AR only looks set to become a more significant consideration for eCommerce providers. To help you get ahead f the curve, the team from InvespCRO has put together a range of stats and insights on AR for eCommerce in this […]

10 SEO Optimizations Learned from Website Audits [Infographic]

10 SEO Optimizations Learned from Website Audits [Infographic]

We do a lot of website audits, and while each website is different, there are some common issues that we regularly find and end up fixing upon review. This is true of new sites which have just been created, and is especially true of older websites, where proper maintenance has taken a back seat to getting new content out. These problems will impact your brand in a number of ways. Some will harm your search rankings, making your products and services harder to find. Some will make your site slower, impacting on user experience. Poor user experience means lost prospects, lost leads, and lost customers. In fact, 88% of online consumers […]

5 Social Media Contest Tools to Help Maximize Engagement With Your Campaigns

5 Social Media Contest Tools to Help Maximize Engagement With Your Campaigns

Looking to boost brand awareness, and get more reach for your social media campaigns? Contests are a great way to generate engagement with your campaigns, and because social platform algorithms are designed to amplify content which stimulates user interest and activity, contest posts can be perfect for maximizing reach and exposure on social channels. In fact, according to research by Kontest, 34% of new fans are acquired through contests, and a third of entrants want to receive more information from brands. But in order to run an effective engaging contest, you’ll need the right tools to help. In this post, I’ll go over five of the best tools that can help you create […]