How to Measure the Success of Your LinkedIn Company Page: 5 Performance Metrics

How to Measure the Success of Your LinkedIn Company Page: 5 Performance Metrics

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

Pro Tip: Here’s why content audits are so important

Pro Tip: Here’s why content audits are so important

One common mistake when it comes to developing and publishing content on a site is never touching it again. Having a content revitalization strategy to ensure content is relevant is just as (if not more) important than adding new content to drive organic traffic. If it’s been a while since older posts on your site have been updated, it may be time to conduct a content audit. I’ve followed this process with several SEO clients and it yielded impressive results. One client in the employment industry saw a 40% lift in organic traffic and a 131% increase in goal completions in nine months. A client in the education space saw […]

The 7 Biggest Reasons Your Instagram Ads Are Not Approved & What You Can Do to Fix Them

The 7 Biggest Reasons Your Instagram Ads Are Not Approved & What You Can Do to Fix Them

With all the opportunities Instagram advertising offers to promote products and services, grow brand awareness, and connect with customers, it’s crucial your Instagram ads don’t get disapproved — or they only show on a limited basis. Between heightened competition across social media and constant changes in the algorithms, many businesses find their Instagram ads not delivering — either because they were disapproved, or because the ads are not optimized for the best campaign results. The good news: Your Instagram ads not delivering doesn’t mean the platform is wrong for your business. It could simply mean a small mistake was made during ad setup to prevent it from showing, or maybe […]

How to Use Pinterest for Blogging

How to Use Pinterest for Blogging

Almost every time I read a blog post on a website, I see a button somewhere on the page, giving me the choice to pin the post. This got me thinking, “Why exactly is Pinterest so closely tied to blogging?” It could be because Pinterest is an outlet for education. Users create boards to save things like blogs, inspirational quotes, home decor ideas, and future purchases. So it makes sense that helpful blog posts are a great choice for pinning. Let’s say you run a blog. Your next question is probably, “Well, how do you use Pinterest for blogging?”   In order to tap into the website that is key […]

Filter, sort, bulk manage product groups in Microsoft Shopping soon

Filter, sort, bulk manage product groups in Microsoft Shopping soon

A new list view and scripts support are coming to product groups in Microsoft Shopping that will give advertisers much more flexibility in managing their campaigns. The new view and capabilities will be rolling out in the coming weeks, Microsoft Advertising announced Tuesday. Easier management. You’ll be able to sort, filter and make pivots with product groups. This means advertisers will be able to “make bulk changes faster, enable percentage-based bid changes, and view side-by-side performance data when subdividing Product Groups,” wrote product manager Joseph Damiani. Scripts will allow you to automate Shopping campaign monitoring and updates for bid management, for example. Why we care. These are very welcomed updates […]

Video: Jennifer Van Iderstyne on agency types & multimedia SEO

Video: Jennifer Van Iderstyne on agency types & multimedia SEO

After interviewing Lisa Barone at Overit, I sat with her colleague, Jennifer Van Iderstyne (@vanetcetera) to talk more specifically about SEO. Jennifer has been doing SEO for well over a decade and has worked at some impressive companies over the years. We talked about a number of topics in the focus group room at the Overit office. Those topics include how it is different doing SEO in a full-service digital marketing agency when compared to doing SEO in an SEO agency company. We also talked about the process of content creation in SEO, multimedia in SEO and capitalizing on misalignments in SEO. I apologize for the audio issues, there was […]

How to get client buy-in to try new PPC tactics

How to get client buy-in to try new PPC tactics

Ever heard any of these phrases before? “Nobody searches on Bing.” “People don’t click banner ads.” “We ran Facebook ads once, and they didn’t work.” “LinkedIn is too expensive for us.” All of us have heard similar responses when pitching new PPC tactics to clients. A channel that just might be the next best source of leads isn’t even tested because the CMO hesitates to try the unfamiliar. New PPC tactics could include: Running ads in a new channel. For instance, expanding into Microsoft Advertising when you’ve only run Google search. Trying a new ad type (video, carousel ads, lead ads, etc.) Incorporating a new audience (lookalikes, customer match, etc.) […]

Amazon’s booming ad business grew by 40% in 2019

Amazon’s booming ad business grew by 40% in 2019

Amazon had anticipated a good holiday season, and it got it. The company reported $87.4 billion in net sales for the fourth quarter of 2019, up 21% from the same period the prior year. On the advertising front, the company generated ad revenues of nearly $4.8 billion for the quarter, an increase of 41% year over year. That brings the company’s annual advertising revenues in 2019 to roughly $14.1 billion, up 39% from $10.1 billion in 2018. Amazon’s advertising business makes up the bulk of what it reports as “Other” net sales. “Advertising as a subset has been growing at about the same rate year-over-year in the fourth quarter than […]

Google Search Console fixed a bug with Google Tag Manager verification

Google Search Console fixed a bug with Google Tag Manager verification

As many of you know, there are numerous ways to verify your site or property within Google Search Console. One of those methods is via Google Tag Manager. Google has confirmed it fixed an issue with the Google Tag Manager method of verification. Reverify. Google said you may need to reverify your site or property in Search Console if you were using the Google Tag Manager method. The issue “should be solved by now” and reverifying should work. Verification. There are many other ways to verify your site in Search Console, as described here. These include: HTML file upload HTML tag DNS record Google Analytics tracking code Google Tag Manager […]

Can’t Afford a Super Bowl Ad? Here’s What to Do Instead

Can’t Afford a Super Bowl Ad? Here’s What to Do Instead

This year, a 30-second Super Bowl ad slot cost roughly $5.6 million. While $5.6 million seems like a lot of money for just a slot, think about how much advertisers are spending on the additional costs of producing these commercials, often known for having A-list talent, crazy special effects, or even award-winning directors. The cost of Super Bowl advertising is so pricey that even many big brands who can afford it have chosen to spend their money elsewhere. Take Skittles for example. In 2018, Skittles decided they didn’t want to shell out millions of dollars on a Super Bowl ad. Instead, they used the money to create a full-length Broadway […]