Tag Archives: #digitalmarketing

Content marketing has become a critical element of any effective B2B marketing strategy. Great content can help in establishing brand expertise and awareness, and with most B2B decision-making coming down to specialized understanding of key elements, content provides an important platform for showcasing knowledge, building connection, and winning favor among potential clients. But it’s important to focus on the right aspects, and to understand the information that your target audience needs. As per a recent Content Marketing Institute study, 90% of top-performing B2B content marketers put the audience’s informational needs first, as opposed to simply broadcasting the message they would like to communicate. This is just one of the many key […]

As a marketer, you generally have a range of different goals that you’re concurrently working towards at any given time. Those could include boosting brand awareness, generating more leads, increasing conversions, etc. In a social media context, in order to achieve the best results, you need great content. The digital space is highly competitive, and in order to grab and hold attention, you need to consistently create new and engaging material, likely in a variety of formats. And the importance of such efforts can’t be overstated. These days, some 54% of social browsers use social platforms to research brands and products. With great social media content, you can gain attention, build trust, and […]

In business, goals are extremely important – they serve as a roadmap for your strategy, and at the same time enable you to evaluate your successes and missteps. However, the goals you set for your social media efforts shouldn’t come out of nowhere. Data insights should always be the cornerstone of all your goal setting. That’s why for this list of social media goals for 2020, I’ve based each recommendation on data insights. Taking key trends and shifts as reference points, I’ve identified goals that will actually be relevant to the directions that the social media platforms are taking this year. Below is a list of ten social media goals that […]

Although the vast majority of retail purchases are still made in-store, global online sales are on the rise, and are expected to account for over 22% of all retail sales by 2023. In fact, eCommerce has already begun to overtake physical store sales in some cases. According to a U.S. Commerce Department report, the total market share of online U.S. retail sales were higher than general merchandise sales for the first time in history last February. It’s easy to see why brands are increasingly prioritizing their investment in online sales. A recent survey of over 200 retail executives by eTail and Stackla found that 50% of retail brands are currently […]

It’s taken some time, but Twitter has finally rolled out an element of its ‘conversational’ feature updates that its been beta testing over the last six months. We’ve given conversations a makeover on iOS. When people you follow are in a conversation, you’ll see their replies in a new way in your Home timeline. This new layout makes it easier to see who’s replying to who so you can join in on relevant conversations. pic.twitter.com/xNmnAtQFeI — Twitter Support (@TwitterSupport) January 31, 2020 As you can see here, Twitter is bringing a new ‘threaded’ conversation update to its iOS app, which more clearly defines replies from people you know to any […]

The question of misinformation, and its impact on public perception of major issues, has become a key focus in recent times, with social media platforms seen as the main culprit in facilitating the spread of ‘fake news’, leading to confusion and dissent among the populous. But we don’t know the full impacts of this. For all the study, all the research, for all the data analysis stemming from the 2016 US Presidential Election in particular, it’s impossible to say, for sure, how much impact social media has on people’s opinions – and subsequently, how they vote. But it must have an impact, right? These days, it feels like we’re more divided […]

When was the last time you checked through your old social media profiles, and the content that you’ve posted online over time? These days, most people have at least one old social media account which remains active online, including your images, posts, etc. But you’ve likely forgotten about it – it’s that MySpace account that you had years ago, that Tumblr fanfic account from your teen years, etc. But what if someone went looking for info on you, say, a potential employer? What would they find on those old accounts? This is an increasing concern in the modern, digital age, and with so many of our thoughts and experiences being […]