Facebook and Snapchat Add New Super Bowl-Themed Visual Tools

Facebook and Snapchat Add New Super Bowl-Themed Visual Tools

Super Bowl LIV is coming up this weekend, and both Facebook and Snapchat have launched some new visual features to help users get involved in the action and show their support. First off, on Facebook – The Social Network is adding a new set of Messenger camera filters and stickers which have been designed in partnership with the NFL, including its ‘Endzone filter’ for your Messenger videos and Stories. As per Facebook: “With the Endzone filter, you’ll be able to picture yourself as a wide receiver from the Niners or the Chiefs catching the game-winning Hail Mary to get your team the Lombardi Trophy. And with the Fan filter, you’ll […]

Facebook Publishes New Data on How Marketers can Connect with Concertgoers [Infographic]

Facebook Publishes New Data on How Marketers can Connect with Concertgoers [Infographic]

With music fans increasingly turning to social media to learn about upcoming band events, Facebook has this week published a new report into how music industry marketers can utilize social platforms to better connect with fans and related audiences. According to Facebook, live events are becoming a bigger deal over time. Various research reports have suggested that younger audiences, in particular, value experiences over things, and Facebook says that, now, some 57% of internet users would prefer to spend money on a unique experience than a status brand. And the stats show that live concerts play a key role within this category. As per Facebook: “It’s no surprise that music […]

Snapchat Outlines Sports Marketing Opportunities with March Madness Push

Snapchat Outlines Sports Marketing Opportunities with March Madness Push

With the 2020 March Madness tournament approaching, Snapchat has this week published a new set of stats on the related sports discussion on its platform as it looks to promote its capacity to help marketers connect with audiences during the event. And certainly, some of those stats are impressive – first off, Snap says that its platform is able to provide “incremental audience reach to TV campaigns in the US”. “Since 2017, Snapchat has commissioned over 20 Total Ad Ratings studies from Nielsen. These studies measure the audience reached by advertising on Snapchat and television respectively. When we commissioned a meta-analysis from Nielsen to understand average performance we observed the […]

Twitter and Facebook Outline Efforts to Keep People Accurately Informed About Coronavirus

Twitter and Facebook Outline Efforts to Keep People Accurately Informed About Coronavirus

With concerns about the spread of coronavirus rising, and related discussion now stretching across the world, both Twitter and Facebook have this week outlined the proactive measures they’re taking to ensure that their respective users are guided towards accurate sources of information, and that the conversation is not hijacked by those looking to spread fear. Twitter says that there have been more than 15 million tweets about the coronovirus outbreak already, and the discussion is gaining momentum fast. And while Twitter also notes that it hasn’t seen any “significant coordinated attempts to spread disinformation at scale about this issue”, it’s allocated resources “to ensure that trends, search, and other common areas of […]

SEO for 2020 – Whiteboard Friday

SEO for 2020 – Whiteboard Friday

It’s a brand-new decade, rich with all the promise of a fresh start and new beginnings. But does that mean you should be doing anything different with regards to your SEO? In this Whiteboard Friday, our Senior SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You’ll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge ideas to power your search strategy from this year on into the future.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we […]

Step by Step Guide to Creating a Website

Step by Step Guide to Creating a Website

In 2017, 71% of small businesses had a website, and 92% of businesses without a website said they’d have one by the end of 2018. Today, having a website is as necessary for a company as having a phone number. Maybe you’re starting a new business venture or developing your personal brand. Or, maybe you’re looking to update your company’s outdated website. Whatever the case, creating a new website can feel overwhelming, particularly without technical expertise or a budget for web developers.To alleviate any frustration you might feel, we’ve put together a comprehensive, step-by-step guide to creating a website. Best of all, you won’t need a coder, web designer, or […]

How to Understand & Calculate Statistical Significance [Example]

How to Understand & Calculate Statistical Significance [Example]

Have you ever presented results from a marketing campaign and been asked “But are these results statistically significant?” If you were feeling snarky, you might have responded “Well, the results are different from what we saw before. Isn’t that significant?” All kidding aside, as data-driven marketers, we’re not only asked to measure the results of our marketing campaigns, but also to demonstrate the validity of the data. Just recently, I had a call with a customer asking that exact thing. The two marketers had each created a version of a landing page and used HubSpot’s A/B testing functionality to collect the results. They had a friendly wager over which one […]

Apple’s big maps makeover now available across U.S., Europe coming soon

Apple’s big maps makeover now available across U.S., Europe coming soon

There’s an old advertising slogan that goes, “You never get a second chance to make a first impression.” The same might be said of Apple Maps, which had a botched launch in 2012 and has spent “billions” trying to play catch up with Google Maps, which celebrates its 15 year anniversary next week. Feature and usability improvements. Earlier today, Apple announced that its rebuilt Maps application is now in general availability across the U.S. and will be coming soon to Europe. The newish Apple Maps has a range of improved features and content: Look Around: 360-degree street-level photography, like Google Street View Collections: personalized places lists that can be shared […]

The digital marketing transformation led by Google and Amazon

The digital marketing transformation led by Google and Amazon

In digital marketing, 2019 was the year that the big players evolved from their core branding identities, showing advertisers that they could reach customers in more ways than ever before. Google and Amazon in particular were on a mission to capture more advertising dollars and greater customer engagement, implementing various changes. What is driving these changes, and how should retailers approach the two platforms in 2020? Google’s role is not limited to the middle of shopping journeys; they can be at the beginning and end, too. Google’s been working on shedding its image as “just a search engine” for a few years now, but in 2019 it took its greatest […]

What’s happening with featured snippets?

What’s happening with featured snippets?

[embedded content] There’s a lot of changes happening to featured snippets. Google still plans to remove them from the right side and into the main listings. But there have been some additional questions raised about how we look at ranking in the SERPs. Rank Ranger’s Mordy Oberstein explains what’s been happening since Jan. 22 and how things stand in the SERPs as of today. Below is a transcript of the video. Hi. My name is Mordy Oberstein and I’m the CMO of Rank Ranger. I want to talk to you today about featured snippet de-duplication. What has happened? What has not happened? What’s been a bit problematic along the way. […]