With Jumpshot shuttered, where will SEOs get their ‘zero-click’ fix now?

With Jumpshot shuttered, where will SEOs get their ‘zero-click’ fix now?

Made famous among SEOs by Rand Fishkin’s zero-click posts and presentations, analytics firm Jumpshot is being shut down by its corporate parent Avast. Avast CEO Ondrej Vlcek said in a blog post that the subsidiary’s operations would be immediately terminated, following critical articles about Jumpshot’s data-collection and sales practices, Jumpshot data from Avast installations. Jumpshot analytics were based on Avast data. Avast offers anti-virus protection and other services. Avast says its software is installed on roughly 435 million active devices, while Jumpshot claims it collected data from more than 100 million devices. Jumpshot promised marketers the ability to “understand consumers’ entire path-to-purchase online.” The company’s customers included Unilever, Microsoft, IBM, […]

How to Use & Promote Inclusive Language at Your Organization

How to Use & Promote Inclusive Language at Your Organization

Unknowingly, we carry our own implicit biases with us every day, even as we attempt to make casual conversation. For instance, your coworker might say, “Sorry I missed the meeting — my doctor was incredibly late to our appointment.” Without thinking, maybe you respond, “Oh! I’m sure he had a good reason though, right?” After a pause, perhaps you recognize your mistake — Oh wait … why did I assume the doctor is a man? Language has the ability to build relationships and forge connections, but it’s equally liable for creating barriers and impacting someone’s sense of belonging. And feeling like you’re able to bring your authentic self to work […]

Types of Blogs that Make Money in 2020

Types of Blogs that Make Money in 2020

Blogs are all about you — what you want to write about, create, and share with the world. That’s probably the best part about them:the opportunities are endless. You’ve probably come to this post because you know you want to start a blog, but have no idea what you want to write about, or how your blog can stand out against the millions of others published on the internet. For that, I refer you to the first paragraph of this post, as well as the ones to come. From music to marketing, the type of blog you create should be one catered to your interests. Without that motivation, it’s unlikely […]

Which Instagram Story Formats Really Engage Viewers [New Research]

Which Instagram Story Formats Really Engage Viewers [New Research]

In 2019, Instagram Stories hit 500 million daily users. Since launching in 2016, the Stories feature alone has made Instagram more popular than other Story and mobile video platform competitors including Snapchat, TikTok, and its owner’s own platform: Facebook Stories. Even if you’ve already published a handful on branded Stories, you still might want to up your game by making them even more engaging. After all, Stories can provide great benefits related to audience engagement, brand awareness, and even purchase-related conversions. Despite the growing number of benefits that Instagram Stories offers brands, crafting good content still takes time, energy, and brainstorming. Even when you put your best efforts into creating […]

What, Why, and How-To’s of Trackbacks and Pingbacks in WordPress

What, Why, and How-To’s of Trackbacks and Pingbacks in WordPress

Recently a user asked us about trackbacks and pingbacks in WordPress. They also wanted to know how these two features can be used more effectively. Trackbacks and pingbacks are modes of communication between WordPress blogs. They have been around since the early days of blogging, but very few users know about these features. In this article, we’ll explain trackbacks and pingbacks in WordPress. We’ll talk about their difference, how they work, and how to use them. What is a Trackback? Trackbacks give bloggers the ability to communicate between websites. Its almost like one person saying to another “This is something you may be interested in”. Here is how trackbacks work […]

Q&A with CEO Tyson Quick: The Complete Details Behind Postclick and Full-Service

Q&A with CEO Tyson Quick: The Complete Details Behind Postclick and Full-Service

Instapage has been perfecting the post-click experience since our humble beginnings in 2012. Many digital advertisers consider the “post-click experience” as simple message matching headlines, images, and colors. Yet, to provide 1:1 personalization, brands need to be providing unique experiences to each respective audience. Accomplishing that requires you to understand how prospects and customers have engaged with your brand already: Are they first-time website visitors? Which website or landing pages have they visited? Did they abandon a shopping cart? Interacted with you over social media? All of these are examples that would require a dedicated experience to nurture the user further down the funnel into a purchase. Today’s post interviews […]

Will the Discover feed be Google’s next cash cow? What advertisers are saying about Discovery campaigns

Will the Discover feed be Google’s next cash cow? What advertisers are saying about Discovery campaigns

If you wanted to see a Google ad exec’s eyes light up last spring, you just had to bring up the Discover feed, the personalized news feed perched right on the Google mobile home page. The company announced ads were coming to this whole new surface that reaches some 800,000 monthly mobile users. It’s still too early to know if the company, which watched Facebook’s News Feed ads skyrocket as Google+ fizzled in the last decade, has a mobile feed winner this time around, but advertisers who have been testing ads in the feed with new Discovery campaigns tell us they’re impressed with the initial results. The level to which […]

Google is Working on Chatbots Which Can Engage in a More Genuine, Human Conversation

Google is Working on Chatbots Which Can Engage in a More Genuine, Human Conversation

While there are now more than 300,000 active chatbots live on Facebook Messenger, chatbots, as a functional option, have never really gained traction the way that Facebook might have hoped. Initially, after the launch of its Bot Platform, Facebook envisioned an all-encompassing future for Messenger bots, modeled on the success of similar tools in the Chinese market, though with expanded functionality. Indeed, former Messenger Boss David Marcus (who’s now in charge of its Libra cryptocurrency), remarked that Messenger bots would “transcend their Clippy origins and appeal to the masses”. But they haven’t, at least not yet. Part of the problem is that people don’t seem to have warmed to engaging with bots, […]

Pinterest Announces New Policy to Remove Misinformation About the Upcoming Census

Pinterest Announces New Policy to Remove Misinformation About the Upcoming Census

With the 2020 US Census getting underway this month, the Census Bureau has been working with social platforms to stop the spread of misleading information which could hinder its capacity to capture accurate information. As a result of these efforts, last month, Facebook announced a ban on misleading information about when and how to participate in the census, as well as “any false reports pertaining to the consequences of participating in the national survey”. And now, Pinterest is following suit, announcing a new amendment to its Community Guidelines in relation to civic participation, which will see it work to detect and remove census misinformation from its platform. As per Pinterest: “The […]

Analysis Reveals Key Facebook Ad Strategies of Trump Campaign

Analysis Reveals Key Facebook Ad Strategies of Trump Campaign

Earlier this month, an internal memo from Facebook’s former mobile ads chief Andrew Bosworth was leaked to The New York Times, in which Bosworth discussed the platform’s role in the 2016 US Presidential Election. In the memo, Bosworth largely dismissed the various controversies around Cambridge Analytica, fake news, Russian interference, etc. Instead, Bosworth attributed Donald Trump’s 2016 election victory to one thing: “So was Facebook responsible for Donald Trump getting elected? I think the answer is yes, but not for the reasons anyone thinks.[…] He got elected because he ran the single best digital ad campaign I’ve ever seen from any advertiser. Period.” High praise, from the key person who […]