Facebook Outlines Content review Board Process, Which Will Provide Independent Case Assessments

Facebook Outlines Content review Board Process, Which Will Provide Independent Case Assessments

Facebook has this week mapped the next stages for the implementation of its independent Content Oversight Board, which will help the platform make more informed decisions on what should, and should not be allowed to be shared across its network under its rules. The Content Oversight Board, which Facebook has been working on over the last year, will review cases where users disagree with initial content decisions made by Facebook – whether that’s resulted in content being removed or left up after their complaint. Some of these cases, according to Facebook, “go to the core of how we balance safety and free expression”, and as such, the Oversight Board will provide […]

The Giants of the Web: The 25 Companies Who Own the Most Domain Names [Infographic]

The Giants of the Web: The 25 Companies Who Own the Most Domain Names [Infographic]

With so many different elements, and so many different products, some of the world’s biggest corporations end up having to maintain a broad range of websites, each of which contributes to their overall share of digital traffic. Have you ever wondered which of the major corporations owns the most domain names, or which group of corporate pages sees the most overall traffic? The team from Website Tool Tester share the giants of the web in this infographic. In terms of domain names owned, here are the top five from their list: Unilever Nestle Johnson & Johnson Proctor & Gamble Volkswagen Check out the infographic for more detail. A version of this […]

Facebook Climbs to 2.5 Billion Monthly Active Users, But Rising Costs Impede Income Growth

Facebook Climbs to 2.5 Billion Monthly Active Users, But Rising Costs Impede Income Growth

Facebook has published its Q4 2019 performance update, showing increases in both users and revenue, though costs associated with newer initiatives are also impeding overall growth. First off, on users – Facebook added 34 million daily active users, taking it to 1.66 billion DAU for the period. Facebook added a million more users in the North American market, where it generates the majority of its revenue, while it saw the most significant growth, once again, in the Asia-Pacific market, adding 14 million more daily actives. Overall, Facebook’s daily user growth momentum remains steady, and in line with ongoing growth patterns, though it will need to increase revenue per user in […]

How to Use Google Ads Keyword Planner, According to 5 Specialists

How to Use Google Ads Keyword Planner, According to 5 Specialists

When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for our clients. To do this, some SEO research was required because we wanted to improve organic traffic. So, I did keyword research to figure out what the target audience wanted to read about. I was able to use the keywords to brainstorm topic ideas and pillar pages, while also creating a list of keywords we could target. That’s why Google ads keyword planner is an important tool for marketers. Essentially, the Google ads keyword planner is a free resource you can use to research keywords, generate keyword ideas, and help […]

Twitter Topics: How to Use It & What Marketers Need to Know

Twitter Topics: How to Use It & What Marketers Need to Know

According to a report from Mention, roughly half a billion tweets are published on Twitter every day. The platform, which enables you to tweet out your thoughts or content in under 280 characters, is swirling with constant conversations about trends, news, and other insights. With all of these tweets, thoughts, discussion threads, and trending hashtags, it can be hard to cut through the noise and find content around topics you’re actually interested in. To make it easier for the user to find and follow topics and trends they’re passionate about in a crowded feed of tweets, Twitter unveiled Twiter Topics in November. With Twitter Topics, you can follow topics as […]

Google has stopped deduplicating right-sidebar featured snippets

Google has stopped deduplicating right-sidebar featured snippets

URLs shown in featured snippets that appear in the right rail of Google desktop results will continue to be included in the main organic listings, for the time being, anyway. For now, the right-sidebar featured snippet also appears as a regular listing within the main results column. Why we care Google still plans to remove featured snippets from the right rail and move the feature to the main listings. URLs for pages that earn the right-sidebar featured snippet currently appear twice on the first results page. Since this is temporary, site owners should monitor their traffic and click-through rate. When the format gets pushed into the main column, those URLs […]

7 Best WordPress Activity Log and Tracking Plugins (Compared)

7 Best WordPress Activity Log and Tracking Plugins (Compared)

Are you looking for an activity log and tracking plugin for your WordPress site? If multiple users log in to your website, then keeping an activity log helps you monitor all user activity on your website. In this article, we’ll show you the best WordPress activity log and tracking plugins that you can use. Why Use a WordPress Activity Log and Tracking Plugin? Keeping an activity log in WordPress helps you track and monitor user actions on your website. For instance, on a WordPress membership site, you’d be able to keep track of user login, downloads, and other actions. Online stores and ccommerce websites using WooCommerce will be able to […]

Video: Lisa Barone on the early days of SEO blogging

Video: Lisa Barone on the early days of SEO blogging

It was so much fun to sit down and chat one-on-one with Lisa Barone, a former SEO blogger and now the Vice President of Strategy at Overit. Some of you may remember Lisa from her days as an SEO blogger at Bruce Clay. The two of us spent many hours sitting in the front row of SEO conferences “live blogging” the sessions back in the old days. Now, while she has moved on to crush bigger problems as a VP at a successful full-service digital agency, I am still writing stories about search. But you can tell from the interview that Lisa is still super passionate about SEO and the […]

12 Of the Most Common Reasons Your Facebook Ads Are Not Delivering & How to Fix Them

12 Of the Most Common Reasons Your Facebook Ads Are Not Delivering & How to Fix Them

If you’re new to Facebook Ads or don’t have experience navigating the robust advertising platform, it can be frustrating. Especially when you’ve spent a copious amount of time crafting that perfect ad campaign, publishing it, and then realizing your ad isn’t delivering. Maybe your Facebook ad is active but not delivering enough to generate the exceptional results you know are possible — or maybe it’s not delivering at all. Either way — instead of panicking, or abandoning the campaign altogether — ask yourself: Why are my Facebook ads not delivering? The answer usually turns out to be something simple, and easy to troubleshoot. 12 Common reasons your Facebook ads are […]