Beyond Google and Facebook advertising: 17 ad platforms you should try

Beyond Google and Facebook advertising: 17 ad platforms you should try

While Google and Facebook both have distinct advantages, they aren’t the only platforms to promote your brand online. There are plenty of alternatives out there and it may be time to look at a few of them. Remember, some of the folks in your target market will see ads hosted by those other networks. Even better, they might be more receptive to ads that aren’t displayed on the usual sites. You’ll also increase brand-name awareness when people see your company name on multiple locations. Below are 17 additional ad platforms to consider. 1. Microsoft Advertising If you want to reach folks on Bing, you’ll have to use Microsoft Advertising (formerly […]

TikTok is Rolling Out a New ‘Dark Mode’ Option

TikTok is Rolling Out a New ‘Dark Mode’ Option

Pretty much every app now has one, and TikTok is also now jumping aboard the ‘dark mode’ train, with a new setting for low light situations now available to some users. As you can see in this tweet from social media expert Matt Navarra, the new dark mode option will either seek to match your device settings, when you have dark mode activated, or you’ll be able to manually switch to dark mode in your app settings. Dark mode options lessen the impacts of blue light exposure, which can, in some cases, cause your brain to stop producing melatonin, and disrupt your sleep cycle. That then leads to other health impacts – […]

New Report Underlines the Importance of Social for Customer Service

New Report Underlines the Importance of Social for Customer Service

For a growing number of brands, social platforms have become key customer service channels, enabling consumers to get in touch, quickly and easily, on the platforms that they’re already using, while also providing businesses with an opportunity to address and resolve concerns, and provide further assistance as needed. And as more businesses jump on the social customer care train, that then raises the bar of expectation for others. These days, consumers expect to be able to shoot businesses a quick message, or tweet a brand handle and get a reply. That increased expectation is underlined in a new survey from Boston Digital, which incorporates responses from 554 people in regards […]

New Report Looks at the Top Website Traffic Drivers by Vertical

New Report Looks at the Top Website Traffic Drivers by Vertical

Getting more traffic to your website is key goal for many businesses, and understanding how you can boost referral traffic is an important aspect of any digital strategy. In more recent times, social media has become a bigger focus in this respect – but as many have found, social is not always a great driver of referral traffic, even if social platforms are highly utilized, and serve alternate purpose. So what is the best driver of web traffic? That’s what this new report from Alexa sought to find out. The team from Alexa gathered data on the sources of web traffic to 450,000 domains, and then they categorized the domains […]

Snapchat Publishes New Data on Brand Expectations Among Gen Z Consumers

Snapchat Publishes New Data on Brand Expectations Among Gen Z Consumers

In the modern, connected era, brands have access to more consumer insights than ever before, while consumers have more ways in which to share their opinions, and be heard by the businesses they deal with. That’s changed the way many organizations operate, in various capacities – but importantly, it’s also changed what customers expect, in regards to engagement, response and subsequent action from the brands they buy from. This new paradigm is the focus of the latest research report from Snap Inc. – Snap recently partnered with the team from CASSANDRA in order to seek opinions from Gen Z consumers around what they expect, in terms of innovation, from the brands […]

Pinterest Adds New AR ‘Try-On’ Feature for Lipstick Shades

Pinterest Adds New AR ‘Try-On’ Feature for Lipstick Shades

As it seeks to further enhance its eCommerce discovery options, Pinterest is this week launching a new, augmented reality ‘try on’ feature which will enable users to get an idea of what certain lipstick shades might look like on their lips. As you can see in this example, the new process will add a ‘Try it’ button to selected lipstick Pins. Tap on it, and your phone will open the reverse-facing camera with a color shade slider along the bottom, which will then enable you to virtually see what you’ll look like in each lipstick shade. Once you find a shade that suits, Pinterest will then highlight relevant product Pins for […]

Facebook Outlines Evolving Privacy Tools on Data Privacy Day

Facebook Outlines Evolving Privacy Tools on Data Privacy Day

Marking Data Privacy Day, Facebook has this week outlined it’s evolving efforts to provide users with more control over how their personal data is accessed, and how they can maintain awareness and control over such to avoid potential misuse. In a post written by CEO Mark Zuckerberg, Facebook outlines three key areas of improvement – and while none of the features shared in the post are new, as such, they do point to the company’s ongoing effort to provide more transparency over such process. First off, Facebook highlights its updated Privacy Check-Up tool, which it first announced earlier this month. The new version of Privacy Check-Up has been split into four […]

Twitter Updates its ‘Flight School’ Platform Education Courses

Twitter Updates its ‘Flight School’ Platform Education Courses

Looking to get a better handle on Twitter advertising, and the latest best practices to promote your business via tweets? This could help – this week, Twitter has launched a revamped version of its ‘Flight School’ education platform, which provides free courses in various aspects of Twitter literacy, and now sees a larger focus on Twitter ads best practices and tips. As per Twitter: “Flight School [is] your one-stop destination for everything you need to know about advertising on Twitter. We’re bringing you new coursework, a better platform experience, and achievement badging, allowing you to showcase your newly acquired skills.” Among the new elements, Twitter has included updated courses on finding […]

What Is a CMS and Why Should You Care?

What Is a CMS and Why Should You Care?

Deep in the sea of acronyms in the marketing world, there’s an overwhelming amount to keep straight. SEO, CRM, SERP, CTR, and CToR are all important acronyms that can roll off of the tongue for most of us. What about CMS? Whether you’re new to marketing or have been in the industry for years, this acronym may be completely new to you. It also may be the answer you’re looking for if you need a professional website, fast, with limited technical resources. A CMS can help you build exciting, delightful content, resulting in more conversions and lead generation. If you’ve never heard of it, or have always seen the term […]

Trends and Strategies Shaping Social Media Marketing in 2020 (#SMTLive Recap)

Trends and Strategies Shaping Social Media Marketing in 2020 (#SMTLive Recap)

The first #SMTLive Twitter chat of 2020 (and the new decade) was one to remember. Our topic of conversation was “Discussing Social Media Marketing Goals for 2020”. We had a lively chat about personal growth, professional goals, current trends in social media and helpful marketing strategies. As promised, I’m here to share some highlights from our conversation. We covered a lot, but there were two conversation topics, in particular, that stood out to me as noteworthy. I asked: What popular social media marketing trends do you expect will impact your business in 2020? What are best practices for improving engagement and brand awareness in 2020? Everyone responded by sharing current and popular […]