How to optimize your website’s crawl budget

How to optimize your website’s crawl budget

Crawl budget is a key concept for SEO professionals because mismanaging your website crawl budget can lead to Google not indexing pages of your site, and ultimately losing valuable search traffic on your site. While most of the sites don’t need to worry about crawl budget, if you run a website with more than 500k pages, you have to focus on optimizing your site’s crawl budget. A few things which can affect your site crawl budget are: On-site duplicate content Soft-error pages Low quality and spam content Faceted navigations and URL parameters And hacked pages. The best approach to optimize the crawl budget is to start with improving overall site […]

Your reputation depends on a solid (and legal) online review strategy

Your reputation depends on a solid (and legal) online review strategy

Consumers rely on search results, social media and peer reviews to perform research and gather feedback on businesses they are considering visiting or products they’re thinking of purchasing. And while it can be easy to turn a blind eye on the reviews your business receives, simply ignoring those review sites can be damaging to your bottom line. The impact of online reviews While this probably comes as no surprise, 95% of shoppers read online reviews before making a purchase. As they seek out peer reviews on brands or products that they’re considering doing business with, they’re looking for specific things. Consumers actually look for negative reviews to discover authentic feedback […]

Google’s SEO job description highlights importance of collaborating with multiple teams

Google has posted a job opening to hire an SEO. Google does this from time to time and yes, Google has its own SEOs to work on Google products such as Gmail, Search, Maps, Chrome, Android, Google Ads, AdSense, Google Marketing Platform, Analytics and others. Team effort. What is nice to see from the job description is that Google shows the importance of the SEO not working by himself or herself in a silo but working collaboratively with multiple teams and departments. The job descriptions says, “You’ll join a team of experienced growth marketers and collaborate very closely with the central growth product and engineering team as well as growth […]

Video: Thom Craver at CBS Interactive on the importance of schema and a bit on Google News

Video: Thom Craver at CBS Interactive on the importance of schema and a bit on Google News

Thom Craver, the Lead SEO Analyst at CBS Interactive, invited me to the studio to sit down and talk SEO. Besides his office being really fun and exciting to be in, the SEO topics we talked about were also pretty entertaining. Thom Craver, who can be followed @thomcraver on Twitter, has a very rich history in SEO. He has been doing SEO for two decades and has worked in-house, done agency work, had his own company and now works for a massive enterprise. We talked about how Google News works and how he finds it funny sometimes how he gets blamed for some perceived bias within Google News. Specifically, because […]

Here’s How Google Uses Paid Search Ads with Dedicated Post-Click Experiences to Sell Software (4 Examples)

Here’s How Google Uses Paid Search Ads with Dedicated Post-Click Experiences to Sell Software (4 Examples)

  Quick Links Google Optimize Google Ads YouTube Ads Google AdSense Conclusion Above all others, Google’s objective is to improve the user experience. Better search results, faster loading speeds, more effective ads — they’re just a few of the priorities of Google products. Today we examine another area Google is increasingly prioritizing across products: The post-click experience. Through these six examples, Google shows how they connect ads in the pre-click stage to landing pages in the post-click stage. Discover the elements that make seamless campaign below (and learn what to avoid, too). Google Optimize post-click experience Searching for Google Optimize returned this ad from Google, which does a great job […]

How to Enable Author Tracking in WordPress

How to Enable Author Tracking in WordPress

Do you want to enable author tracking on your WordPress website? If you run a multi-author WordPress site, then you’re probably wondering which of your authors write the most popular posts. In this article, we’ll share how to enable author tracking in WordPress, so you can see all the authors related data that you need to make smart decisions for growing your website. Why and Who Should Enable Author Tracking in WordPress? If you run a multi-author blog, then you need to enable author tracking in WordPress. It allows you to gather data about how each author’s posts are performing on your website. You can then promote high performing authors […]

The Dirty Little Featured Snippet Secret: Where Humans Rely on Algorithmic Intervention [Case Study]

The Dirty Little Featured Snippet Secret: Where Humans Rely on Algorithmic Intervention [Case Study]

I recently finished a project where I was tasked to investigate why a site (that receives over one million organic visits per month) does not rank for any featured snippets. This is obviously an alarming situation, since ~15% of all result pages, according to the MozCast, have a featured snippet as a SERP feature. The project was passed on to me by an industry friend. I’ve done a lot of research on featured snippets in the past. I rarely do once-off projects, but this one really caught my attention. I was determined to figure out what issue was impacting the site. In this post, I detail my methodology for the project […]

LinkedIn Announces Merger of Elevate Functionality with Company Pages

LinkedIn Announces Merger of Elevate Functionality with Company Pages

LinkedIn has announced that it’s merging the functionality of its Elevate employee advocacy platform into its company pages tools, providing more ways for LinkedIn page managers to engage their employees in order to amplify relevant updates and build reputation online. As explained by LinkedIn: “LinkedIn Pages and Elevate have enabled organizations to interact at scale with the people who matter most to their business, and tell their brand stories in ways not possible anywhere else. Over the last four years, hundreds of our customers have used Elevate to help their employees be brand advocates. At the same time, these customers – and over 50 million more organizations – have worked to build […]