Consumers rely on search results, social media and peer reviews to perform research and gather feedback on businesses they are considering visiting or products they’re thinking of purchasing. And while it can be easy to turn a blind eye on the reviews your business receives, simply ignoring those review sites can be damaging to your bottom line. The impact of online reviews While this probably comes as no surprise, 95% of shoppers read online reviews before making a purchase. As they seek out peer reviews on brands or products that they’re considering doing business with, they’re looking for specific things. Consumers actually look for negative reviews to discover authentic feedback […]
Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
Google has posted a job opening to hire an SEO. Google does this from time to time and yes, Google has its own SEOs to work on Google products such as Gmail, Search, Maps, Chrome, Android, Google Ads, AdSense, Google Marketing Platform, Analytics and others. Team effort. What is nice to see from the job description is that Google shows the importance of the SEO not working by himself or herself in a silo but working collaboratively with multiple teams and departments. The job descriptions says, “You’ll join a team of experienced growth marketers and collaborate very closely with the central growth product and engineering team as well as growth […]
Thom Craver, the Lead SEO Analyst at CBS Interactive, invited me to the studio to sit down and talk SEO. Besides his office being really fun and exciting to be in, the SEO topics we talked about were also pretty entertaining. Thom Craver, who can be followed @thomcraver on Twitter, has a very rich history in SEO. He has been doing SEO for two decades and has worked in-house, done agency work, had his own company and now works for a massive enterprise. We talked about how Google News works and how he finds it funny sometimes how he gets blamed for some perceived bias within Google News. Specifically, because […]
What’s coming next in digital marketing? The team from Marketo recently asked a range of industry leaders for their predictions.
Quick Links Google Optimize Google Ads YouTube Ads Google AdSense Conclusion Above all others, Google’s objective is to improve the user experience. Better search results, faster loading speeds, more effective ads — they’re just a few of the priorities of Google products. Today we examine another area Google is increasingly prioritizing across products: The post-click experience. Through these six examples, Google shows how they connect ads in the pre-click stage to landing pages in the post-click stage. Discover the elements that make seamless campaign below (and learn what to avoid, too). Google Optimize post-click experience Searching for Google Optimize returned this ad from Google, which does a great job […]
Do you want to enable author tracking on your WordPress website? If you run a multi-author WordPress site, then you’re probably wondering which of your authors write the most popular posts. In this article, we’ll share how to enable author tracking in WordPress, so you can see all the authors related data that you need to make smart decisions for growing your website. Why and Who Should Enable Author Tracking in WordPress? If you run a multi-author blog, then you need to enable author tracking in WordPress. It allows you to gather data about how each author’s posts are performing on your website. You can then promote high performing authors […]
I recently finished a project where I was tasked to investigate why a site (that receives over one million organic visits per month) does not rank for any featured snippets. This is obviously an alarming situation, since ~15% of all result pages, according to the MozCast, have a featured snippet as a SERP feature. The project was passed on to me by an industry friend. I’ve done a lot of research on featured snippets in the past. I rarely do once-off projects, but this one really caught my attention. I was determined to figure out what issue was impacting the site. In this post, I detail my methodology for the project […]
LinkedIn has announced that it’s merging the functionality of its Elevate employee advocacy platform into its company pages tools, providing more ways for LinkedIn page managers to engage their employees in order to amplify relevant updates and build reputation online. As explained by LinkedIn: “LinkedIn Pages and Elevate have enabled organizations to interact at scale with the people who matter most to their business, and tell their brand stories in ways not possible anywhere else. Over the last four years, hundreds of our customers have used Elevate to help their employees be brand advocates. At the same time, these customers – and over 50 million more organizations – have worked to build […]
Published Jan. 26, 2020 Are you looking for ways to improve your infographic marketing strategy? Want to generate a better return on investment (ROI) from each of your infographic campaigns? The team from Brafton share their tips for success in this infographic. Here’s a quick summary: Create a landing page Use a bit in a blog Make emails more engaging Share it socially Track results Check out the infographic below for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Content Marketing Digital Strategy