Google Brings its ‘Dataset Search’ Tool Out of Beta Testing

Google Brings its ‘Dataset Search’ Tool Out of Beta Testing

This could be helpful for content marketers. This week, after months of testing, Google has announced that it’s making its Dataset Search tool available to all users, providing a new way to find in-depth data collections into a wide range of subjects. As per Google: “Across the web, there are millions of datasets about nearly any subject that interests you. If you’re looking to buy a puppy, you could find datasets compiling complaints of puppy buyers or studies on puppy cognition. Or if you like skiing, you could find data on revenue of ski resorts or injury rates and participation numbers. Dataset Search has indexed almost 25 million of these datasets, giving you a single […]

Header Tags: What They Are and How to Use Them

Header Tags: What They Are and How to Use Them

When I first started blogging, I had no idea how to structure my posts to rank for search engines, or even why it was important. I just threw in bolded words and phrases that looked good, and hoped to be randomly selected for the search engine results page (SERP). Now, I know there is a science, and what I was throwing into my blog posts to make them look professional was called header tags — which is an important tool for comprehension and SEO. When we talk about header tags, we’re talking about those bolded words that separate sections on blog posts. To illustrate, the header tag referred to in […]

Bridging SEO and web development: How to get developers on your side

Bridging SEO and web development: How to get developers on your side

The success of any given campaign can depend on your team’s ability to get buy-in from the right individuals. Sometimes, it’s upper management and other times it’s your web developer counterparts who are likely juggling their own set of priorities. “The ultimate goal is the same,” said Jenny Jiang, SEO developer for design and engineering software creator Autodesk, “we want to drive revenue.” Ideally, a common goal would be enough to get the development team on board with your efforts, but it also helps to have a few strategies to improve your relationship with them. Jiang will be presenting ways to nurture a healthy, productive environment where both SEOs and […]

Google to experiment with more desktop search changes after favicon/black ad label rollout

Google to experiment with more desktop search changes after favicon/black ad label rollout

Google announced today on Twitter that it will begin testing more variations and changes to the desktop search results based on early feedback from users around the favicon and black ad label rollout on desktop. Positive results. Google told Search Engine Land with the mobile rollout that happened several months ago, that “design has been well received by users on mobile screens, as it helps people more quickly see where information is coming from and they can see a prominent bolded ad label at the top.” With the desktop rollout from a week or so ago, Google said that “early tests for desktop were positive, we are always incorporating feedback from […]