Google to experiment with more desktop search changes after favicon/black ad label rollout

Google to experiment with more desktop search changes after favicon/black ad label rollout

Google announced today on Twitter that it will begin testing more variations and changes to the desktop search results based on early feedback from users around the favicon and black ad label rollout on desktop. Positive results. Google told Search Engine Land with the mobile rollout that happened several months ago, that “design has been well received by users on mobile screens, as it helps people more quickly see where information is coming from and they can see a prominent bolded ad label at the top.” With the desktop rollout from a week or so ago, Google said that “early tests for desktop were positive, we are always incorporating feedback from […]

Systematically upgrade your existing content: Here’s how (and when) to do it

Systematically upgrade your existing content: Here’s how (and when) to do it

The beginning of a new year is an ideal time to build a new content strategy for your business. One of the easiest tactics to generate new traffic is also one of the most overlooked: Updating and expanding your old content. The benefits of content upgrades Unlike fine wine, the content on your site doesn’t necessarily age well, with some pieces degrading as time goes on. Creating new content is not always needed when you have a body of good content that can be made to work harder and deliver quick results with some refreshing. Upgrading existing content provides the following benefits: Provides a better user experience: Users read your […]

27 Best WordPress Magazine Themes of 2020 [FREE + PAID]

27 Best WordPress Magazine Themes of 2020 [FREE + PAID]

Are you looking for the best WordPress magazine themes for your website? Content-rich websites need different layouts that can help them promote all new and important content at once. WordPress magazine themes are designed to do just that. In this article, we’ll share some of the best WordPress magazine themes that will help your content shine. Getting Started with a WordPress Magazine Website WordPress is the best website builder for building a magazine site. It currently powers over 34% of all websites on the internet. If you want to make a magazine website with WordPress, then the first thing you’ll need is a domain name and web hosting. Magazine websites […]

Google Ads’ Performance Planner can help predict performance across accounts

Google Ads’ Performance Planner can help predict performance across accounts

Planning can be both exciting and exhausting, as I’m sure many of you have already found out at the start of January. New years come with new opportunities and a whole lot of planning. Throughout my 8-plus years at Google, I’ve actually come to enjoy prognostication a good deal. Despite how much I may enjoy the act of planning, all of that estimation takes time. And that may be a time you don’t even have – like when you’re asked to predict performance at various spend levels, performance targets or total conversion goals for a meeting tomorrow morning. Our team at Google built Performance Planner for just these situations. When you […]

Snapchat Signs New Deal with NBC to Air Daily Shows Covering the 2020 Tokyo Olympics

Snapchat Signs New Deal with NBC to Air Daily Shows Covering the 2020 Tokyo Olympics

Snapchat has signed a new deal with NBC which will see it host a range of exclusive programming around the 2020 Tokyo Olympics. As reported by Variety: “The 2020 Olympics partnership encompasses four daily original Snapchat Shows produced by NBC, exclusively for the platform in vertical-video orientation. Those include – for the first time – two highlights shows that will be updated in “near real-time,” according to the companies. Overall, NBC plans to produce more than 70 episodes for Snapchat, more than three times the 2018 Winter Games.” The deal follows Snapchat’s coverage of the 2016 Olympics, and the 2018 Winter Olympics, the latter of which saw a significant increase in viewership on […]

11 Ways to Grow Your Social Media Audience

11 Ways to Grow Your Social Media Audience

Brands, organizations, and institutions use social media platforms every single day to connect with their audiences, raise awareness, and drive leads and business. With an engaged following on one or more of the major social networks, brands can effectively spread the word about campaigns, new initiatives, and new products and services. However, simply having 1,000 Facebook fans or 200 Twitter followers is not the best indicator of social media success. It’s possible to have thousands of followers who never read your posts or click on your links. The key is to build a thriving online community of your ideal fans, the ones who’ll actively engage with your content, share it with […]

New Year Resolutions that B2B Marketers Should Consider in 2020 [Infographic]

New Year Resolutions that B2B Marketers Should Consider in 2020 [Infographic]

Are you looking for ways to improve your B2B marketing strategy for the new year, and indeed, the new decade? Digital trends evolve so quickly that if you’re not regularly updating and evolving your approaches, you can quickly lose traction with your clients. Such shifts are generally more evident in the B2C sector, but there are also clear changes for B2B organizations to note, which can help improve performance, engagement, and eventual results. So what are the latest B2B marketing trends you need to be aware of in 2020? The team from TD Insights have put together this listing of some of the biggest B2B shifts of note, including a […]

TikTok Signs New Music Licensing Deals to Enable Increased Music Usage and Partnerships

TikTok Signs New Music Licensing Deals to Enable Increased Music Usage and Partnerships

Music is central to TikTok, and the company is now close to further legitimizing such connection with a raft of new music licensing deals which are, reportedly, close to being announced. As reported by TechCrunch, TikTok has this week signed an agreement with Merlin, an agency which represents a range of independent music labels and artists, while TechCrunch also says that TikTok has agreed to similar licensing deals with Sony Music, Warner Music and Universal Music, though nothing has been officially announced on the latter three as yet. The agreements are another important step for TikTok, which, as noted, has music embedded into its core functionality, and like Vine before […]

Facebook Highlights Evolving Topics of Conversation in Latest ‘Topics to Watch’ Report

Facebook Highlights Evolving Topics of Conversation in Latest ‘Topics to Watch’ Report

Facebook has this week released its latest ‘Topics to Watch’ report, which highlights all the key subjects that saw significant increases in mention volume in December 2019, the last month of the last decade. Facebook’s Topics to Watch reports can be a great way to stay ahead of the latest trends and shifts – Facebook’s research team says that up to 80% of the topics they’ve identified in their monthly reports have gone on to become more significant movements, which means that by tapping into them early, you can potentially stay ahead of the curve. But they are, at times, pretty vague. Or not vague so much as abstract or conceptual […]

5 Tips on How to Scale Content Production without Sacrificing Quality

5 Tips on How to Scale Content Production without Sacrificing Quality

Ramping up your content production efforts can play a key role in building brand awareness. Organizations that invest the time and resources into creating high-quality content, at a high volume, can significantly increase their online visibility and website traffic. Many marketers, however, find it challenging to scale up their content production without sacrificing quality. According to a survey by the Content Marketing Institute, 64% of content marketers say that their greatest educational need is understanding how to create a scalable content strategy. The problem is, when marketers shift their focus to content quantity, teams tend to struggle to keep up with the increased workload, and subsequently, quality slips. Low-quality content […]