8 Ways Social Media Listening Can Help You Grow Your Business [Infographic]

8 Ways Social Media Listening Can Help You Grow Your Business [Infographic]

What if I told you about a business owner who’s always ignoring her customers, doesn’t know anything about her target audience, turns a blind eye to her brand’s reputation, and doesn’t check what her competitors are up to? You would probably say that her business is destined to fail, right? Well, if you don’t implement social listening in your business strategy, you’re likely no better than this. Nowadays, social media is so ubiquitous that it’s impossible to imagine that your existing or potential customers are not on there trying to reach you, or giving you opportunities to reach them. Without social listening, you’re missing out on these potential interactions. Social […]

Measure Form Usage with Event Tracking – Whiteboard Friday

Measure Form Usage with Event Tracking – Whiteboard Friday

When it comes to the forms your site visitors are using, you need to go beyond completions — it’s important to understand how people are interacting with them, where the strengths lie and what errors might be complicating the experience. In this edition of Whiteboard Friday, Matthew Edgar takes you through in-depth form tracking in Google Analytics.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. My name is Matthew Edgar. Welcome to another edition of Whiteboard Friday. I am an analytics consultant at Elementive, and in this Whiteboard Friday what I want to talk to you […]

Google Datasets Search is out of beta and adds new features

Google Datasets Search is out of beta and adds new features

Google announced today it has graduated Google Datasets Search from a beta product and is now fully live. With that, Google also added new features to the speciality search engine. What is Google Datasets search. Google Dataset Search enables searchers to find datasets stored across the web through keyword searches. “The tool surfaces information about datasets hosted in thousands of repositories across the web, making these datasets universally accessible and useful,” Google explains. The service launched as a beta in 2018 as a way to find data from sciences, government, some news organizations. New features. Google added new features to Google Datasets Search with this rollout. Those new features include: […]

Default Search in Chrome Switched to Bing for Office 365 ProPlus users

Default Search in Chrome Switched to Bing for Office 365 ProPlus users

In a move that taps into the default effect, Microsoft’s Office 365 ProPlus (version 2002+) has coupled up with Bing to make Bing the default search engine for Google Chrome web browser for devices in Australia, Canada, France, Germany, India, United Kingdom, and the United States. Why would they do this? Microsoft Search comes with tie-ins where results include references to information from data sources across an organization. This will supplement Chrome search in a business context with information for locating SharePoint sites, OneDrive content, Teams, and Yammer conversations. Microsoft wants Chrome users to know Microsoft Search is available when Bing search is set as the default search engine. Wouldn’t […]

Waterfall Charts: The Marketing Graph You Need to Hit Your Goals

Waterfall Charts: The Marketing Graph You Need to Hit Your Goals

Last November, my husband and I were on our honeymoon in Maui and one of the main activities we wanted to do was a zipline/hiking tour near the waterfalls. We dreamt of swimming in the cascading water at sunrise. However, today, we’re going to talk about a different, although just as beautiful, kind of waterfall — the waterfall chart. Waterfall charts are a data visualization resource that can help you gather and track important data such as traffic goals and lead generation. As a marketer, having the right tools in place to gather useful data is imperative. Below, let’s review what a waterfall chart is, how to read one, and […]

How to Get Celebrity Endorsements — Even if You’re Not a Huge Brand

How to Get Celebrity Endorsements — Even if You’re Not a Huge Brand

From a buyer’s perspective, customers tend to feel more obligated to make a purchase from someone they might trust, relate to, or idolize. That’s why celebrity endorsements are so effective. Celebrities can often persuade a buyer to click “purchase” when they otherwise might’ve hesitated. Additionally, celebrity endorsements can be highly profitable. A recent study found that celebrity endorsements can increase a company’s sales by an average of 4%, compared to its competition. But, even though it’s a great way to grow your business, it can also get pricey and — in some cases — risky. These setbacks are especially tough for smaller businesses and start-ups. So how do you get […]

How to Become a LinkedIn Thought Leader in 9 Easy Steps

How to Become a LinkedIn Thought Leader in 9 Easy Steps

Did you know that 40% of LinkedIn’s 500 million members visit the platform daily? If you’re a professional who wants to branch out as a thought leader in your industry, LinkedIn is an excellent place to gain visibility, demonstrate your credibility or expertise, and create valuable discussions within your industry’s community. Why would you want to be a LinkedIn thought leader? Because gaining a presence as an online expert could improve visibility in your industry, expand your network, and result in many more job opportunities. For example, if you’re an entrepreneur and want to gain brand awareness or trust for your own company, sharing tips, advice, or content related to […]

How Direct-to-Consumer Brands Use Post-Click Experiences to Generate New Customers & Sales (10 Examples)

How Direct-to-Consumer Brands Use Post-Click Experiences to Generate New Customers & Sales (10 Examples)

Direct-to-consumer brands cut out the middlemen. Not only do they create their product, but they don’t enlist the help of someone to sell it. They advertise and sell directly to the consumer. But this is a double-edged sword. Do-it-yourself brings advantages like total control of the product and messaging, and you save the resources needed to broker deals with middlemen like retailers. In the long run, it’s likely to bring a more profitable result. At the same time, the work of building an audience from scratch (instead of capitalizing on a retailer’s connections) is incredibly difficult. It’s long, expensive, and requires expert strategy. That’s why DTC brands have to make […]

10 Email List Management Software Tools to Grow Your Brand

10 Email List Management Software Tools to Grow Your Brand

When I first began my marketing career, I was envious of emails. While this sounds like an interesting quirk, I’m pretty sure most marketers can agree: some emails are hard not to envy. From sparkling campaigns to flawless design, sometimes I open a newsletter and I’m surprised at how brands segment me into a list that’s so accurate. Email lists are an essential aspect of any marketing strategy, since they enable marketers to target the right subscribers and grow leads. To personalize marketing emails and keep ROI in check, email list management is a crucial step in marketing efforts. It can help your team generate leads while simultaneously creating a […]

How to Make a Great Volunteer Application Form in WordPress

How to Make a Great Volunteer Application Form in WordPress

Do you want to add a volunteer application form to your organization’s WordPress website? If you’re one of the people managing applications, you might currently be spending a lot of time going back and forth by business email or even handling paper forms. Wouldn’t it be nice if you could collect volunteer applications online and manage them directly from your website? In this article, we’ll show you how to easily create a volunteer application form in WordPress, even if you’ve never created a form before. Creating Your Volunteer Application Form in WordPress First, you need to install and activate the WPForms plugin. For more details, see our step by step […]