Stop paying for clicks when you’ve hit conversion capacity with this script

Stop paying for clicks when you’ve hit conversion capacity with this script

A conversion onslaught. The issue that some businesses can only dream of, while for others it’s a nightmare made real. Having more leads than you can qualify or orders than you can fulfill is a recipe for disaster as your overstretched staff try to deal with under-serviced (and inevitably unhappy) customers. What’s more, if you continue to run PPC ads after you’ve hit capacity, you’re basically throwing your money down the drain. Trying to fine-tune your performance by limiting budget isn’t the answer, and keeping a constant eye on conversions to manually pause campaigns when you’ve hit capacity is a job in and of itself. Other solutions like 24/7 Bidding […]

Google’s mobile-first indexing guide update emphasizes the same content across site versions

Google has updated its mobile-first indexing developers guide, the company announced on Wednesday. New guidelines were added in a number of areas, including crawling, structured data, visual content, and best practices. Below, you’ll find a summary of the additions. The document was updated on Jan. 21, 2020, with the previous version having been updated on Oct. 9, 2019. Crawling. A section titled “Make sure that Googlebot can access and render your content” has been added. In it, developers are advised to use the same meta robots tags on the mobile and desktop versions of their site. This is particularly important with regards to the noindex and nofollow attributes. Lazy loading […]

Become a Search Engine Land MVP and you could win a FREE ticket to SMX!

Become a Search Engine Land MVP and you could win a FREE ticket to SMX!

Our limited-time MVP promotion rewards you for spreading the word about Search Engine Land to your friends and colleagues. The more people you refer to become an MVP, the higher your position on the leaderboard. The top MVP wins a free All-Access pass to a U.S.-based Search Marketing Expo conference of your choice AND a limited-edition Search Engine Land MVP sweatshirt and t-shirt. Eleven runners-up also score a free sweatshirt and t-shirt. Help your like-minded colleagues stay in-the-know on all-things search marketing by spreading the word AND have a shot at scoring some sweet swag while you’re at it! Top MVP winners must reside and work in the U.S. This […]

4 Tips to Increase the Deliverability of Your Email Marketing Campaigns [Infographic]

4 Tips to Increase the Deliverability of Your Email Marketing Campaigns [Infographic]

Published Jan. 22, 2020 Are you looking for ways to improve the deliverability of your marketing emails? Want to get your email campaigns in front of more of your subscribers? The team from Campaigner share their tips for success in this infographic. Here’s a quick summary: The email needs to be relevant “From” name and subject line Trust your instincts Practice list hygiene Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy

5 Alternatives to Facebook, Google, and Amazon Ads

5 Alternatives to Facebook, Google, and Amazon Ads

According to a recent survey from Lawless Research and Factual, marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. Regardless of business size, online advertising strategies are similar. In fact, 46% of marketers working for agencies and brands with an ad budget of $50 million or higher report say they spend up to 60% of it on ad programs from the three tech giants. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook). The chart below compares how companies with differently sized ad budgets spend […]

Raising the stakes on product category pages

Raising the stakes on product category pages

E-commerce brands are upping the ante on their product category pages in an effort to rank higher than competitors on the search results. Where these pages used to be little more than a list of products, category pages these days are able to deliver a wider variety of information to support consumers on their buying journey, explained Aleyda Solis, international SEO consultant for Orainti. However, inventory can change and the way your pages are structured has to facilitate a seamless customer experience while signaling relevance to search engines. “The most important part [of optimizing for a shifting inventory] requires a deeper look at your inventory and understanding what and how […]

Video: Josef Sperzel talks technical SEO and using Python to pull data

Video: Josef Sperzel talks technical SEO and using Python to pull data

In Barry Schwartz’s latest video interview, we talk to Josef Sperzel about how he got into technical SEO, site architecture and spider crawling issues, and why he’s most excited about utilizing Python to create data visualizations to streamline the day-in and day-out processes of technical SEO. “It’s the core of what I’m really into now,” said Sperzel, “Understanding the ins and outs of the actual code base and being able to pull and push data.” At the time of the interview, Josef was the VP director of SEO for MediaHub (part of the MuellenLowe Group). He has since joined Horizon Media as Group Director of SEO. As an English major, […]

Quora Ads Lead Gen Forms: What They Are & 6 Ways They Lack Personalization

Quora Ads Lead Gen Forms: What They Are & 6 Ways They Lack Personalization

The last several years have seen social media platforms release ad types that aim to ease conversion friction for consumers, and in turn, lead generation woes for advertisers. These ad types allow prospects to submit their personal information in exchange for an offer without leaving the platform. Since social media platforms often have users’ personal information from signup, users hardly have to do anything other than click “Submit” to claim the offer before returning to their browsing experience. Facebook was the first to introduce the format with Lead Ads years ago. Then LinkedIn and Twitter followed suit. Now, Quora is testing similar ads called “Quora Lead Gen Forms,” which provide […]

8 Best Keyword Research Tools for SEO in 2020 (Compared)

8 Best Keyword Research Tools for SEO in 2020 (Compared)

Are you looking for the best keyword research tools for SEO? Keyword research is vital for growing traffic to your site. It helps you write the perfect content to increase your organic search traffic. The challenge is that finding the right keyword research tool can be tricky, especially if you’re fairly new to SEO (Search Engine Optimization). In this article, we’ll share the very best keyword research tools that experts use to grow their website traffic. What is a Keyword Research Tool? A keyword research tool helps you find topic ideas that people are searching for on search engines like Google. This helps you find content ideas that your customers […]