Tag Archives: #digitalmarketing

A conversion onslaught. The issue that some businesses can only dream of, while for others it’s a nightmare made real. Having more leads than you can qualify or orders than you can fulfill is a recipe for disaster as your overstretched staff try to deal with under-serviced (and inevitably unhappy) customers. What’s more, if you continue to run PPC ads after you’ve hit capacity, you’re basically throwing your money down the drain. Trying to fine-tune your performance by limiting budget isn’t the answer, and keeping a constant eye on conversions to manually pause campaigns when you’ve hit capacity is a job in and of itself. Other solutions like 24/7 Bidding […]

Our limited-time MVP promotion rewards you for spreading the word about Search Engine Land to your friends and colleagues. The more people you refer to become an MVP, the higher your position on the leaderboard. The top MVP wins a free All-Access pass to a U.S.-based Search Marketing Expo conference of your choice AND a limited-edition Search Engine Land MVP sweatshirt and t-shirt. Eleven runners-up also score a free sweatshirt and t-shirt. Help your like-minded colleagues stay in-the-know on all-things search marketing by spreading the word AND have a shot at scoring some sweet swag while you’re at it! Top MVP winners must reside and work in the U.S. This […]

E-commerce brands are upping the ante on their product category pages in an effort to rank higher than competitors on the search results. Where these pages used to be little more than a list of products, category pages these days are able to deliver a wider variety of information to support consumers on their buying journey, explained Aleyda Solis, international SEO consultant for Orainti. However, inventory can change and the way your pages are structured has to facilitate a seamless customer experience while signaling relevance to search engines. “The most important part [of optimizing for a shifting inventory] requires a deeper look at your inventory and understanding what and how […]

In Barry Schwartz’s latest video interview, we talk to Josef Sperzel about how he got into technical SEO, site architecture and spider crawling issues, and why he’s most excited about utilizing Python to create data visualizations to streamline the day-in and day-out processes of technical SEO. “It’s the core of what I’m really into now,” said Sperzel, “Understanding the ins and outs of the actual code base and being able to pull and push data.” At the time of the interview, Josef was the VP director of SEO for MediaHub (part of the MuellenLowe Group). He has since joined Horizon Media as Group Director of SEO. As an English major, […]