10 Social Media Content Ideas to Delight Customers

10 Social Media Content Ideas to Delight Customers

If you’re a marketing team of one or a marketing manager with various responsibilities ranging from social media to blogging, you know how daunting and time-consuming some tasks can be. Namely, planning out a social media content calendar. That means figuring out an entire month of fresh content that needs to be engaging, stand out, and make consumers identify with your brand on social media. While that is a lot for a small team, it’s even more when you find yourself stuck in a rut. Are you worried you’re going with the same old, same old when it comes to social? Try these content ideas to re-vamp your posting game. […]

3 Tips for Brands Looking to Utilize TikTok for Marketing

3 Tips for Brands Looking to Utilize TikTok for Marketing

In November 2019, data from app analytics provider Sensor Tower showed that short-form video app TikTok had surpassed 1.5 billion downloads. According to the data, TikTok was the third most-downloaded app of the year, beating out both Facebook and Instagram (in fourth and fifth places, respectively). Typically, the significant rise of a new social media app opens the floor for online debate – should users create a personal or professional account with the platform or skip it? TikTok’s current audience is dominated by younger users, and depending on a brand’s target market, this may either turn businesses on or off in creating accounts. However, most major social media apps were […]

Influencer Fatigue: Are We Done with Influencers?

Influencer Fatigue: Are We Done with Influencers?

For major brands, partnerships with celebrity influencers have become an indispensable part of their marketing strategy, and as a result, thousands of influencers have come forward to cash in on their visibility. Recently, however, we’re seeing signs that influencers can’t influence anymore, that the world may be done with traditional, top-down influencer marketing. In fact, new studies have found that only around 3% of consumers are influenced by celebrity influencers to purchase specific products. So, what’s driving this change? Why are so many people switching off on influencers? At the heart of this pattern is a huge shift in the way consumers interact with brands. Now, the age of the passive audience is over, […]

Twitter Updates TV Show Reminder Format

Twitter Updates TV Show Reminder Format

Twitter has updated the format of its TV show reminder buttons, which, when tapped, notify users when TV shows will go to air. As you can see in this example (shared by social media expert Matt Navarra), the new reminder button format places a large ‘Set Reminder’ CTA at the bottom of the tweet. The same format has also been added to event pages via Twitter Explore. Some users have reported seeing the new format of the button for some time, but it appears to have been expanded only recently, though variations of the option have been in circulation on the platform for the last few years. Twitter’s ‘Tune-in’ reminders, […]

Changes Could be Coming for Twitter’s Explore Page

Changes Could be Coming for Twitter’s Explore Page

Do you use Twitter’s Explore tab? The Explore tab, signified by the magnifying glass icon in the lower function bar, connects you to trending topics in your region, with a swipeable list format along the top of the screen to check out rising discussions in various categories. As part of its enhanced focus on topics, and connecting users to the tweets that will be of most interest to them, Twitter has been working to refine its Explore listings of late. You might have noticed a few weeks back that topic listings disappeared from the main page, for example, then returned a few days later. Well, Explore could be set to […]

New Report Suggests that Adding Filters to Your Instagram Selfies Could Result in Fewer Likes

New Report Suggests that Adding Filters to Your Instagram Selfies Could Result in Fewer Likes

AR face filters have become the new norm for selfies, with millions of people adorning their images with dog ears, goth make-up, old age overlays, and more. But do people viewing these photos actually like such enhancements? Sure, it might be interesting to see how you look with different glasses and masks, but how do other people respond when viewing your edited selfies? According to a new report, not very well – or at least, not as well as they would to basic images. In a study conducted by representatives from Rowan University, Wayne State University, the University of Missouri, and the University of Illinois, researchers found that using photo […]

4 Influencer Marketing Trends that will Dominate in 2020 [Infographic]

4 Influencer Marketing Trends that will Dominate in 2020 [Infographic]

Published Jan. 22, 2020 Are you considering adding influencer marketing to your social media promotion arsenal in 2020? Want to keep your process up to date with the latest influencer trends? The team from DCI share their influencer marketing trends to watch in 2020 in this infographic. Here’s what makes their list: Spotlight on nano-influencers and micro-influencers Adopt a storytelling approach Utilize alternative platforms Video content will grow Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog.

Want to speak at SMX Advanced? Submit pitches today

Want to speak at SMX Advanced? Submit pitches today

Since we first launched SMX Advanced in 2007, we’ve worked hard to create the kind of search marketing conference that lives up to the “advanced” label. Buoyed by the authority of Search Engine Land editors and coordinators, as well as our brilliant community of speakers and contributors, the event has hosted hundreds of sessions highlighting cutting edge search tactics for the past 13 years. But cutting edge tactics sure do change (exhibit A: Rand Fishkin’s rundown of his 2008 SMX Advanced presentation). So here’s the challenge for the 2020 show: Help us program the most advanced search marketing show … ever. We are currently accepting speaking pitches for SMX Advanced, […]

60 Things to Double-Check Before Launching a Website

60 Things to Double-Check Before Launching a Website

Admit it: Launching a new website is stressful — even for the most seasoned digital marketers. Websites are complex. There are so many things that are easily overlooked, like a broken link or a misspelled word. And of course, a handful of things could go very, very wrong. Like what if you forget to test an important data capture form and then lose out on generating a bunch of new leads? Or worse, what if you forget to properly set up site redirects, and those valuable search engine visitors get a page not found message? Instead of worrying about the what ifs, wouldn’t it be much easier to have a comprehensive website checklist […]

Get ready for an even stronger Google in 2020

Get ready for an even stronger Google in 2020

Welcome to a new decade. Search behavior continues to shape the way businesses operate in the digital world. And Google continues to influence search behavior. As I talked with my colleagues and researched trends for 2020, it became clear that for all the controversy surrounding Google’s growth – for all the buzz surrounding threats to Google, including the rise of Amazon – Google just keeps finding ways to become more dominant. Here’s what I see happening in the coming year: 1. Google asserts its dominance The two most popular sites in the world are Google and YouTube, with 108 billion users between them. Google is leveraging these them to become […]