2020 Continuing Ed Goals for Social Media Pros

2020 Continuing Ed Goals for Social Media Pros

In our latest SMT audience poll, we put the call out to our community to get their insights into the key digital marketing topic of focus for them in 2020. We provided four options, which, ostensibly, will help us better guide our content decisions throughout the year, but also provides some interesting insights into the key trends and shifts getting the most attention among digital marketers as we move into the new decade. Here were the results of our reader poll: Interesting to note that influencer marketing, which has been a key buzz topic in recent times, was actually saw the least response, while paid social and targeting is the big […]

How to Skyrocket Your Blog’s Organic Traffic With a Search Insights Report

How to Skyrocket Your Blog’s Organic Traffic With a Search Insights Report

Four times a year, HubSpot’s SEO team delivers a lovingly crafted report to our blogging team. This report has made a huge impact on our organic traffic and helped us set new records for leads and user acquisition. In fact, check out the HubSpot Blog’s organic keyword growth over time, as a result of our new-and-improved reporting strategy: After the blogging team gets the report — which we call a “Search Insights Report” — the writers and editors work like a well-oiled machine to create the recommended content. These posts help the blog rank for tens of thousands of new keywords. To learn more about the Search Insights Report, how […]

Google will drop support for data-vocabulary.org structured data on April 6

Google will drop support for data-vocabulary.org structured data on April 6

Data-vocabulary.org structured data markup will be ineligible for Google rich result features starting on April 6, 2020, the company announced Tuesday. Site owners will need to convert to the schema.org markup if they want their pages to be eligible for Google rich results. Why we care If your pages are still marked up with data-vocabulary.org schema come April 6th, rich result features for your pages will no longer appear, which means less organic visibility and, as a consequence, potentially decreased traffic. More on the announcement “From January 20 until April 6, any data-vocabulary.org structured data on a web page will trigger a warning for the appropriate rich result type. After […]

How to Onboard Social Media Marketing Clients: A Checklist for Consultants

How to Onboard Social Media Marketing Clients: A Checklist for Consultants

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

4 Common Objections Brands Use Why 1:1 Advertising Personalization Isn’t a Priority & Why That’s a Mistake

4 Common Objections Brands Use Why 1:1 Advertising Personalization Isn’t a Priority & Why That’s a Mistake

Any organization spending on digital ads must include 1:1 ad-to-page personalization as a top priority. It should be prioritized over ‘nice-to-have’ projects since it directly contributes to higher conversion rates and has an immediate impact on a business’s bottom line. The conversion problem gets amplified even more when a brand spends in excess of $500,000 or $1 million annually. As important as advertising personalization is, it doesn’t rank as a top priority for all organizations: This post isn’t meant to convince you to remove certain projects from your to-do list. There’s no denying that activities like lead generation, customer experience management, social media engagement, public relations — and even the […]

How to Find Your Target Audience

How to Find Your Target Audience

Vans are my favorite brand of shoes. They’re comfy canvas shoes that come in an array of fun styles, types, and colors that appeal to a wide range of consumers. The shoe brand is a global company that’s been around since 1966, using their tagline “Off the Wall” as an ode to their first core audience: skateboarders. But who else do Vans appeal to? Looking at their Instagram, you can gather a few clues: From skating to lifestyle and even surfing, Vans has a different Instagram account for each of their target audiences — and each account is just different enough to resonate with its specific consumer. This approach shows […]

CallRail adds call analytics integration with Google My Business

Call tracking intelligence company CallRail has launched an automated call analytics integration with Google My Business (GMB). According to Chief Product Officer and Co-Founder Kevin Mann, the product greatly simplifies the provisioning and set up of call tracking for GMB. “It cuts the time in half,” compared to manual set up, says Mann. CallRail also developed the solution, it appears, partly as a response to the rise of “zero-click search” and the “cannibalization” of website traffic by GMB. GMB call data very limited. GMB provides limited call insights and no call recording, Mann explained. He added that it also doesn’t capture calls originating from the desktop or where users have […]

6 outstanding search marketing workshops. Which will you choose?

6 outstanding search marketing workshops. Which will you choose?

Do you have a search marketing specialty? Maybe it’s selling products on third-party platforms like Amazon or Facebook… perhaps it’s paid search… maybe the nitty-gritty of multi-location or technical SEO. Attend a full-day workshop at SMX and master a specific aspect of search marketing. Each is hosted by recognized industry experts and packed with channel-specific strategies and tactics you’ll implement immediately. Join us in San Jose Friday, February 21 from 9:00am – 5:00pm for: Digital Commerce Marketing Amazon Advertising for Performance Marketers, with Elizabeth Marsten, Senior Director, Strategic Marketplace Services, Tinuiti, and Nancy-lee McLaughlin, Director, Marketplace Search, Tinuiti Paid Social Commerce: Turning Buzz Into Biz, with Michelle Stinson Ross, Content […]

How to Scale Your Content Marketing: Tips from Our Journey to 100,000 Words a Month

How to Scale Your Content Marketing: Tips from Our Journey to 100,000 Words a Month

In the fall of 2018 our CEO had a simple yet head-exploding request of the JotForm marketing and growth teams: Produce 100,000 words of high-quality written content in a single month. All types of content would count toward the goal, including posts on our own blog, help guides, template descriptions, and guest posts and sponsored articles on other sites. In case you don’t think that sounds like a lot, 100,000 words is the length of a 400-page book. Produced in a single month. By a group of JotFormers who then numbered fewer than eight. Why would on Earth would he want us to do all that? My colleague and I […]

How to Perform Keyword Research and Rank in 2020 from HubSpot’s SEO Senior Strategist

How to Perform Keyword Research and Rank in 2020 from HubSpot’s SEO Senior Strategist

Undoubtedly, search has changed in recent years. Consider, for instance, what happens when I search for the term “Skiing”: I’m immediately shown images of skiers, as well as top stories related to skiing, and even a local Google Maps panel with nearby ski mountains. I’m even shown videos of skiers before I finally reach the first article regarding the topic of “skiing”. From a user perspective, this makes sense. Most people searching for “skiing” aren’t interested in reading a blog post about it — they’re interested in seeing it visually via YouTube, or finding nearby locations so they can ski themselves. In 2020, search is going to continue to evolve […]