HubSpot Marketers Give 6 Tips for Fighting Burnout

HubSpot Marketers Give 6 Tips for Fighting Burnout

Although the beginning of a new year can be filled with excitement and positive change, it also can be challenging or mentally exhausting to work on a number of intense projects with high expectations. Even when you’re successfully executing on hard work, a busy lifestyle can still weigh on you, even if you love your job or company. When this happens, you can run into one of the most dreaded mental conditions: burnout. Burnout is so common that the World Health Organization now classifies it as a legitimate health condition. According to the WHO, burnout is a mental health “phenomenon” characterized by “feelings of energy depletion or exhaustion; increased mental […]

How to Create Squeeze Pages That Generate Tons of Leads

How to Create Squeeze Pages That Generate Tons of Leads

“You’ve got mail.” At least, that’s what you’re hoping as a digital marketer — to show up in your audience’s inbox. That’s because capturing emails is an important tactic marketers use to gather leads. To do so, you’ve probably created a lead magnet or content offer. It’s a tale as old as time for those in online marketing. And that’s because it works. By the end of 2020, the number of email users will grow to be 3 billion worldwide. Additionally, email has an average ROI of $38 for every $1 spent. The fact is, email marketing is still an effective channel in digital marketing. So, how do you capture […]

The latest data on the January 2020 Google core update

The latest data on the January 2020 Google core update

Now that the Google January 2020 core update is mostly rolled out, we have asked several data providers to send us what they found with this Google search update. All of the data providers agree that this core update was a big one and impacted a large number of web sites. The facts. What we know from Google, as we previously reported, is that the January 2020 core update started to roll out around 12:00 PM ET on Monday, January 13th. That rollout was “mostly done” by Thursday morning, on January 16th. We also know that this was a global update, and was not specific to any region, language or […]

SameSite requirements for cookies: What SEOs and developers need to know

SameSite requirements for cookies: What SEOs and developers need to know

As part of ongoing efforts to improve browser safety, the Chrome development team announced a new implementation of SameSite attributes and requirements regarding cookies. The new code uses a more stringent ‘secure-by-default’ model for getting and setting values on the browser. The difference is an enforced SameSite value of ‘None’ plus Secure in third-party cookie contexts. This change also makes it easier for browser creators to grant the user options to manage third-party cookies and first-party cookies independently. First party cookies frequently hold persistent state information for features such as recognizing the browser for express logins on sites users have previously logged into. Users might like to keep these but […]

The True Value of Top Publisher Links

The True Value of Top Publisher Links

I’m often asked about what results are earned through content marketing and digital PR. So I decided to take a data-driven approach to quantifying the value of links from top-tier press mentions by looking at the aggregate improvements seen by a group of domains that have enjoyed substantial press attention in the last few months. Then I examined which publishers can have the biggest impact on rankings. My goal was to answer this question: What sort of median bump can be expected when your brand secures media coverage? And how can you potentially get the biggest organic lift? First off: Top-tier links matter a great deal This chart represents the […]

Baby Boomer Travelers: What Marketers Need to Know [Infographic]

Baby Boomer Travelers: What Marketers Need to Know [Infographic]

For those working in the tourism and hospitality sector, older travelers are a key market, with more money to spend, more free time on their hands, and increased inclination to see new things. And in more recent times, the motivation for such travel has shifted. With younger generations more willing to travel for work or leisure, and many eventually moving to new locations, older travelers are now heading off to catch up with kids and grandkids, which shifts the motivations, an important trend for marketers to note. This is one of several key shifts highlighted in this new infographic from MDG Advertising, which looks at the how and why of […]

7 Tips to Build a Killer Email Marketing List and Grow Your Business [Infographic]

7 Tips to Build a Killer Email Marketing List and Grow Your Business [Infographic]

Published Jan. 19, 2020 Are you looking for new ways to grow your email subscriber list? Want to advance your email marketing strategy to the next level? The team from Campaigner share their tips for email marketing success in this infographic. Here’s a quick summary: Build an online profile Promote your email campaigns on social media Set expectations and be transparent with your subscribers Leverage YouTube Create opt-in incentives Include a sign-up box on your checkout page Include forms on high-traffic pages Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy

5 Ways to Improve Your B2B Social Media Marketing Strategy in 2020 [Infographic]

5 Ways to Improve Your B2B Social Media Marketing Strategy in 2020 [Infographic]

Are you looking to improve the social media marketing approach for your B2B business in 2020? While much of the general social media marketing advice applies to B2C brands, and how they can maximize reach and results via social channels, it’s worth noting that a lot of the same tactics now apply to B2B organizations as well, with more and more people becoming increasingly accustomed to social outreach methods. Case in point – in this infographic, the team from HelpSquad have listed a range of ways in which B2B organizations are generating great results on social, and you’ll note that many of these processes are the same as those being […]