7 Ways to Improve Your Email Subject Lines [Infographic]

7 Ways to Improve Your Email Subject Lines [Infographic]

With billions of emails being sent every day, getting your message to stand out is difficult, and you generally have to go that extra step to maximize email performance. That means tweaking and refining every element, and your subject lines are likely a bigger consideration in this respect than you’d think. Did you know that some 47% of consumers will decide whether or not to open an email based on the subject line alone? Every word, every letter counts. If you want to improve your email marketing performance in 2020, then your subject lines are a good place to start, and this listing of tips and stats from the team […]

17 Step Checklist to Successfully Create and Promote a Blog Post [Infographic]

17 Step Checklist to Successfully Create and Promote a Blog Post [Infographic]

Published Jan. 18, 2020 Are you struggling to create engaging content for your blog? Want to create engaging blog posts which generate a ton of shares and new readers? Chris Ducker of Youpreneur shares his tips for success in this infographic. Ducker breaks things down into four key elements: Creation Layout Promotion Ongoing marketing Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Content Marketing Digital Strategy

OneSearch, Verizon Media’s new search engine, sounds awfully familiar

OneSearch, Verizon Media’s new search engine, sounds awfully familiar

Verizon Media has launched OneSearch, which appears to be a direct DuckDuckGo competitor, capitalizing on heightened awareness around privacy and tracking issues. The new search engine will serve results powered by Bing and run contextual ads rather than behaviorally targeted ads that rely on cookies. Microsoft and Verizon Media. OneSearch’s organic search results are provided by Microsoft’s Bing search engine and its contextual ads will be served by Microsoft Advertising (formerly Bing Ads) under the Verizon Media and Microsoft Advertising partnership. However, at the time of publishing, ads do not appear to be showing on search results pages. Privacy features. OneSearch does not employ cookies to track online behavior for […]

Google desktop favicon search results study

Google desktop favicon search results study

In 2019, Google introduced a new format in mobile search results which included a small “favicon” icon from the website, to the left of the snippet. This week, Google announced that a similar format was being launched in desktop results. Yard carried out a user study on mobile results in September that concluded that some users think that favicon results are ads. When the desktop results launched we carried out a similar study to identify the effect of the changes. Methodology We asked a set of 250 users to look at 12 images of desktop search results and answer the question “Does this image contain any adverts?” with a “yes” […]

25 Best WordPress Themes for Photographers (2020)

25 Best WordPress Themes for Photographers (2020)

Are you looking for WordPress themes for photographers? A WordPress theme designed specifically for photographers can help showcase your work, find more clients, and connect with other like-minded photographers. In this article, we have handpicked some of the best WordPress themes for photographers that you can use on your photography website. Building a WordPress Site for Photographers First you need to make sure that you are choosing the right platform to build your website. Self hosted WordPress.org is the best website builder for photographers. WordPress offers creative freedom with unlimited designs, thousands of apps, extensions, and integrations available to site owners. To get started, you will need to sign up […]

Creating Engaging Video Content That Spurs an Emotional Connection

Creating Engaging Video Content That Spurs an Emotional Connection

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

Dwell Time is the SEO Metric You Need to Track

Dwell Time is the SEO Metric You Need to Track

This morning, I made a quick Google search. When the results page loaded, I spent time clicking through the first page of websites to find what I was looking for. When I didn’t find my answer, I clicked back to that results page to look at the next one. This process took me through to the bottom of the page until I refined my search and started the process again. I didn’t know it at the time, but I was actually contributing to a powerful metric — dwell time. When we talk about metrics, we tend to focus on demographics. We ask questions like, Who’s looking at your site, where […]

Facebook Backs Off on Plan to Bring Ads to WhatsApp

Facebook Backs Off on Plan to Bring Ads to WhatsApp

In a deviation from its normal monetization strategy, Facebook is reportedly reversing course on its plans to insert ads into messaging platform WhatsApp. According to The Wall Street Journal, Facebook is re-thinking it’s approach to WhatsApp as a revenue-generating tool: “WhatsApp in recent months disbanded a team that had been established to find the best ways to integrate ads into the service, according to people familiar with the matter. The team’s work was then deleted from WhatsApp’s code, the people said.” That would mean that while WhatsApp has more than 1.5 billion users, it won’t be contributing significantly to Facebook’s overall revenues anytime soon. Facebook purchased WhatsApp for $19 billion […]

Facebook-Owned Oculus Reduces the Price of its Best-Selling, Standalone VR Headset

Facebook-Owned Oculus Reduces the Price of its Best-Selling, Standalone VR Headset

Last month, in my 2020 predictions post, I noted that: “While virtual reality may not reach that key plateau of consumer awareness in the next year, you can expect it to become a more significant consideration – and eventually, a more important marketing tool as more consumers start to buy into the next phase.” Facebook has been investing big into virtual reality through its dedicated VR arm Oculus for some years now, and Facebook CEO Mark Zuckerberg has repeatedly stated that he believes this is the next evoution for social connection. But in order to facilitate this, Facebook needs to make VR viable – it needs to be not only […]

Google Expands Domain Name and Icon Listings in Search Results to Web Queries

Google Expands Domain Name and Icon Listings in Search Results to Web Queries

Last May, Google unveiled a new look for its mobile search listings, including brand icons and more prominent domain listings, which are designed to help provide more clarity around the sites that users are connecting with via search. Now, Google is expanding this new format to web-based queries as well. A explained by Google: “The format puts a site’s brand front and center, helping searchers better understand where information is coming from, more easily scan results and decide what to explore.” As you can see here, in addition to brand icons to the left of the domain listings in each result, the format for Google ads has also been updated, […]