Pinterest Publishes New Update on Employee Diversity and its Impacts on Product Decisions

Pinterest Publishes New Update on Employee Diversity and its Impacts on Product Decisions

Pinterest has this week released a new update on its efforts to employ a more diverse and inclusive range of people within its organization, and the impacts that those efforts have had on its product decisions. As explained by Pinterest: “It’s hard to feel inspired when you don’t feel represented – online or in your workplace – and research shows that diverse teams make us more creative, diligent and hard-working. When we are building products, a team of people with different backgrounds enables us to think through products, policies, and safety from all angles (for instance, how products could be abused or how they could unintentionally impact a community).” Pinterest has set a […]

Instagram’s VP of Product Provides Insight into its Hidden Like Count Test

Instagram’s VP of Product Provides Insight into its Hidden Like Count Test

Instagram’s hidden like counts test has been a source of much debate since the platform first announced the trial back in April last year. Why would Instagram do this? What will the impacts be on measurement? Will it cause people to post more or less as a result? Thus far, Instagram hasn’t provided many answers, but this week, we got a little more insight into the thinking behind the test, and its current impacts, via Vishal Shah, Instagram’s VP of Product, who took part in an interview on ‘The Social Media Geekout’ podcast, which is hosted by social media expert Matt Navarra. The interview is well worth a listen for […]

3 Evolving Social Media Trends to Embrace in 2020

3 Evolving Social Media Trends to Embrace in 2020

The social media marketing landscape is so dynamic these days that it can be really difficult to keep up with. Social media marketing is now highly integrated into various workflows, and increasingly technology-driven, and those very same innovations are disrupting the way consumers discover and buy products online, influencing purchase journeys, and changing the way that customers interact with brands. In order to remain competitive, every brand needs to keep on the latest tech trends and innovations. In this post, we’ll look at a few social media marketing trends which could provide massive opportunities, as well as challenges, for digital marketers in 2020 and beyond. 1. Storytelling may soon replace social media […]

Top 10 YouTube Stats for 2020 [Infographic]

Top 10 YouTube Stats for 2020 [Infographic]

Video is the best performing content type across every social media network, and YouTube is the leading online platform for video viewing. If you’re looking to maximize your video campaigns, then YouTube should definitely be in your planning. You can set up a YouTube channel for your business, upload your updates, optimize your listings, and draw increased traffic, both from Google search (note: Google owns YouTube) and on YouTube itself. And if you are looking to make YouTube a bigger focus in 2020, then this collection of stats from the team at Hootsuite will come in handy. The below infographic highlights some key usage insights for the video platform, which may […]

Mining Reddit for Content Ideas in 5 Steps – Whiteboard Friday

Mining Reddit for Content Ideas in 5 Steps – Whiteboard Friday

For marketers, Reddit is more than a tool to while away your lunch break. It’s a huge, thriving forum with subreddits devoted to almost any topic you can imagine — and exciting new content ideas lurk within threads, just waiting to be discovered. In this edition of Whiteboard Friday, Daniel Russell takes you through five simple steps to mine Reddit for content ideas bolstered by your target audience’s interest. Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. My name is Daniel Russell. I’m from an agency called Go Fish Digital. Today we’re going to be talking about mining Reddit for content ideas. Reddit, you’ve probably heard […]

7 Incredible Examples of A/B Tests by Real Businesses

7 Incredible Examples of A/B Tests by Real Businesses

Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there.But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you’re just getting started. So, what’s the recipe for high-impact success? Truthfully, there is no one-size-fits-all recipe. What works for one business won’t work for another — and vice versa. But just because you can’t replicate the same test and expect the same result doesn’t mean you can’t get inspired by other companies’ tests. In this post, let’s review seven excellent examples of how companies […]

Case study: The true value of informational content for e-commerce SEO

Case study: The true value of informational content for e-commerce SEO

The true value of informational content for e-commerce SEO is often difficult to prove. Some content marketers and SEOs are convinced that informational content can serve as a link-worthy asset that will attract natural links from other websites. The acquired links are then supposed to help improve the SEO performance of the entire online shop. But how do we isolate factors to demonstrate that it is indeed the informational content that contributes to a website’s overall SEO performance, and not other optimizations and developments? This article presents a case that supports the theory of informational content helping commercial pages rank better and generate additional sales. Are you in a hurry? […]

Google Search Console unparsable structured data report data issue

Google has informed us that you may see a spike in errors in the unparsable structured data report within Google Search Console. This is a bug in the reporting system and you do not need to worry. The issue happened between January 13, 2020 and January 16, 2020. The bug. Google wrote on the data anomalies page “Some users may see a spike in unparsable structured data errors. This was due to an internal misconfiguration that will be fixed soon, and can be ignored.” This was dated January 13, 2020 through January 16, 2020. To be fixed. Google said they will fix the issue with the internal misconfiguration. It is, […]

Snapchat vs. TikTok: What Marketers Need to Know

Snapchat vs. TikTok: What Marketers Need to Know

Remember Vine? Despite its huge initial growth, the six-second looping video app was discontinued by Twitter in 2016 — only four years after its launch. Since then, we’ve seen apps like Snapchat and TikTok fill Vine’s void. They both allow users to express their creativity while embracing short mobile videos and have attracted Gen Z and millennial audiences. They also feel more niche and non-traditional than older platforms, like Facebook or Twitter. Snapchat, which launched in 2011, allows users to create video-based stories about their lives and send video or image-based messages to their friends. Unlike most other apps, Snapchat content expires either immediately or after 24 hours. This platform […]

How to Repurpose Content Into a Podcast, According to HubSpot’s Podcast Expert

How to Repurpose Content Into a Podcast, According to HubSpot’s Podcast Expert

2019 will be remembered as a Teutonic shift in the world of podcasting. Nowadays, over 51% of the United States have listened to at least one podcast. Additionally, in 2019, over $650M was spent on podcast advertising, and Spotify, Google, and VC’s are now investing hundreds of millions into podcasting. All of this money and attention has lots of readers asking how their brand can take advantage of the audio boom by starting their own podcast. In many ways, it’s a lot easier for folks who subscribe to the philosophy of Inbound Marketing to start a podcast because you’re likely to have lots of existing content. In this post, we […]