6 Social Media Do’s and Don’ts [Infographic]

6 Social Media Do’s and Don’ts [Infographic]

While social media platforms are still relatively new in a marketing sense, at core, social media marketing has the same fundamental elements which apply to any traditional marketing practice. If you only talk about yourself, you’ll find out that you’re the only one listening; if you don’t understand and cater to the differences of each platform and app, you’ll miss out on opportunities. When you break it down, this is simple, logical stuff, but sometimes, people need a reminder, a prompt to simplify their approach and get their focus back onto the basics. That’s where this infographic from Heads Up Marketing comes in – in this simple set of six social […]

15 Jaw-Dropping Email Marketing Stats You Need to Know in 2020 [Infographic]

15 Jaw-Dropping Email Marketing Stats You Need to Know in 2020 [Infographic]

Published Jan. 16, 2020 Have you optimized your email marketing approach for 2020? If you’ve overlooked email in favor of other elements, this infographic might have you re-thinking your approach. The team from TD Insights have collected a range of email marketing stats and insights, which underline why it needs to remain a key consideration in your process. They break things down as follows: Why email marketing is important Mobile email usage shows extraordinary results Quality emails are best of all How to succeed with email marketing Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital […]

You Might Be a Social Media Spammer (And Not Know It)

You Might Be a Social Media Spammer (And Not Know It)

If you have an amazing product or service, which has the potential to greatly improve the lives of your ideal clients, then it’s only natural that you’ll want to talk about it in your social media posts with great enthusiasm. Every moment your ideal clients don’t have access to your product or service is another moment they unnecessarily suffer from whatever problem or challenge they have. Or perhaps they’re missing out on ways to take their lives or businesses to the next level to enjoy more success and happiness. I get it, you’re passionate about what you do, and you want to share it with those who need it the […]

LinkedIn Adds Live-Streaming for Company Pages and New ‘Invite to Follow’ Options

LinkedIn Adds Live-Streaming for Company Pages and New ‘Invite to Follow’ Options

Almost a year after first launching its native live-streaming option to selected users, LinkedIn is now expanding LinkedIn Live to company pages, while its also officially adding a new option to invite personal first-degree connections to follow a business page that you manage. The most significant update here is the expansion of LinkedIn Live – as per LinkedIn: “LinkedIn Live has helped members and organizations foster dialogues with their communities. That’s why brands have seen 7X more reactions and 24X more comments vs. standard video posts on LinkedIn. […] As part of our continued investment, we’re delighted to bring LinkedIn Live to Pages so that organizations can leverage sight, sound and […]

How to Add Wholesale Pricing in WooCommerce (Step by Step)

How to Add Wholesale Pricing in WooCommerce (Step by Step)

Do you want to setup wholesale pricing in WooCommerce for bulk purchases and wholesale buyers? By default, WooCommerce only allows you to set normal pricing for a product. In this article, we will show you how to easily setup WooCommerce wholesale pricing for customers who want to place bulk orders. Who Needs to Setup WooCommerce Wholesale Pricing Online stores that can fulfill large quantity orders may want to set up wholesale pricing for bulk buyers as well as retail prices for other customers. You can also use the wholesale pricing if you want to offer discounts to dropshipping businesses. Now the problem is that by default WooCommerce does not allow […]

Google rolls out organic ‘Popular Products’ listings in mobile search results

Google rolls out organic  ‘Popular Products’ listings in mobile search results

Several years ago now, Google made the significant move to turn product search listings into an entirely paid product. Shopping campaigns, as they’re now called, have accounted for an increasing share of retail search budgets ever since. More recently, however, Google has been augmenting organic search results with product listings. It’s in a product search battle with Amazon, after all. On Thursday, the company announced the official rollout of “Popular Products” for apparel, shoe and similar searches in mobile results. Organic product listings. Google has been experimenting with ways to surface product listings in organic search results, including Popular Products, which has been spotted for several months now. The section […]

The 6 Stages of the Product Life Cycle

The 6 Stages of the Product Life Cycle

When I was 12 years old, I used to look through my older cousin’s CD collection, a little confused. I didn’t understand the need to have CDs when I could go on my iTunes and listen to all my favorite songs. Then, when I was in middle school, I got my first hand-me-down iPod shuffle. This is a great example of the product life cycle (PLC) in action. CDs were in the decline stage while the iPod was in the growth stage – more on the stages below. Overall, the concept of the product life cycle is to help businesses make decisions on how to mature and grow in the […]

Video: John Morabito on uncovering opportunities in branded search

Video: John Morabito on uncovering opportunities in branded search

John Morabito, the Director of SEO at Stella Rising, invited me to his office in New York City to talk about branded search. There are many opportunities for success in search by looking at branded search — brand names, product names, other uses of your names with various keywords. John Morabito said that many SEOs do not pay attention to this area and that that is a shame. Often your resellers and affiliates are outranking you for your own products and brand names. Even competitors can outrank you for these branded keyword phrases. So it is important for you all to be on top of these potentially missed opportunities. You […]

How to Promote a Documentary Storytelling Series on Social Media

How to Promote a Documentary Storytelling Series on Social Media

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

Instagram is Working on a New ‘Maps’ Sticker for Instagram Stories

Instagram is Working on a New ‘Maps’ Sticker for Instagram Stories

The additions keep on coming for Instagram Stories. This week, reverse engineering expert Jane Manchun Wong has discovered that Instagram is working on a new map sticker for Stories which would display your location on a world map. As you can see in this example, the map sticker would show a section of a world map image, including a marker for your location. You would imagine, due to privacy concerns, that you wouldn’t be able to zoom in too far on that map, giving viewers a precise location, but it could be another way to easily share where you are, and what you’re up to at any given time. Map […]