Instagram Officialy Begins Testing of DMs in its Desktop Version

Instagram Officialy Begins Testing of DMs in its Desktop Version

This will be welcome news to many Instagram marketers. After the functionality was first spotted in testing in February last year, Instagram has now confirmed that it will begin a small roll out of direct message access through the web-based version of its app. DMs, but make them desktop. ???? We’re currently testing Direct messaging on the web, so you can read and reply to your messages from wherever you are. pic.twitter.com/VJ06EpETxG — Instagram (@instagram) January 14, 2020 Instagram says that a small percentage of users will initially be given access to the option, with the process still very much in test phase. As noted, DM access via Instagram’s desktop version […]

Facebook Dominates Most Downloaded Apps of 2019 Listing, Covering Both Android and iOS

Facebook Dominates Most Downloaded Apps of 2019 Listing, Covering Both Android and iOS

Last month, Apple released its listing of the most downloaded apps on the App Store for 2019, which showed that Facebook and Google held six of the top ten spots, underlining the dominance of the digital giants. Recently, app analytics provider Sensor Tower published its latest data report, which includes, among other elements, its own listing of the most downloaded apps of 2019, covering both Android and iOS activity. And while the results are slightly different to Apple’s rankings, the end picture is largely the same. Across the two app platforms, Facebook-owned apps come in at 1, 3, 4 and 5, again reiterating the scale and presence of Zuckerberg’s Social […]

Google Acquires Retail Hardware Company Pointy to Simplify Online Connection for SMBs

Google Acquires Retail Hardware Company Pointy to Simplify Online Connection for SMBs

This could be interesting. Google has this week announced that it has acquired Dublin-based retail hardware provider Pointy, which produces small devices that retailers can plug into their barcode scanner and automatically upload their inventory direct to the web for advertising purposes. In addition to these devices, Pointy also has an app which can connect with digital POS systems, facilitating the same purpose. Once your inventory details are uploaded, Pointy can then provide digital product overviews, showcase items within your Google listings and facilitate simplified connection to other online display ad and search types – no data entry required. [embedded content] As noted in its own announcement of the deal, Pointy has […]

4 Tips on How to Address Negative Comments About Your Brand

4 Tips on How to Address Negative Comments About Your Brand

Addressing negative online comments about your brand is something that every social media manager will have to deal with from time-to-time. I see these types of questions pop-up all the time in groups and communities that I’m part of: How do we deal with negative online comments made on social media about our brand? What’s the best way to respond to negative comments in order to avoid further argument? Do we have to address criticisms online, or can we just delete them? The short answers are yes, you have to address the comments, publicly; no, you can’t just delete (all of) them. The best way to respond? In this post, we’ll […]

3 Ways to Maximize Your Time During Quieter Periods for Your Business

3 Ways to Maximize Your Time During Quieter Periods for Your Business

Almost every industry has a slow season. Whether it’s leaner summer months or the after-Christmas lazy time, every niche has its own period when businesses experience a natural dip in sales and activity. In many cases this can be a good break from the norm, but still, your labor costs will remain the same, and a slower period can see you lose momentum. So how can you keep things moving, and keep your marketing team busy and motivated, when there’s less work to be done? The upside of a slow season is that you can generally predict it, enabling you to prepare yourself and your team to face it with […]

Microsoft Advertising to deprecate average position after all

After Google Ads announced it would be sunsetting average position, Microsoft Advertising introduced impression share reporting metrics but said it would continue showing average poistion as well. That always felt a bit half-hearted, though, particularly when most advertisers mostly shrugged off the change. Deprecating starting in April. Microsoft Advertising announced Wednesday that it will deprecate average position beginning in April. It introduced the slate of position metrics ( Microsoft refers to them as “prominence metrics.”) Top impression share Top impression share lost to rank Top impression share lost to budget Absolute top impression share Absolute top impression share lost to rank Absolute top impression share lost to budget Why we […]

SMX Overtime: When to use PPC automation (and when not to)

SMX Overtime: When to use PPC automation (and when not to)

Account structures, cross channel attribution, smart bidding and automation reporting were among the many questions during SMX East’s roundtable, “How automation really works and when to use it.” I wanted to take the time to answer a few additional questions from attendees after the event. I understand it depends on the business, but how do you go about structuring your accounts? How do you set up campaigns? I wrote a post about three years ago about decision trees for SEM segmentation that, for the most part, still outlines how we structure our accounts. For each major element (audience or keyword for search, different audience types for YouTube) ask yourself two […]

Social Media Demographics for Marketers in 2020

Social Media Demographics for Marketers in 2020

We get it, fellow marketers —sometimes, you just need the numbers. The new year means a lot of things: new life changes, new opportunities, chances to change lives, and, for marketers, new campaigns to plan. The juggernaut known as social media only gets bigger with every new year, and because of that, demographics shift with it. And, ultimately, keeping on top of important numbers before your social media campaigns can help you with ROI in the long run. Here, we’ve compiled the state of social media demographics, optimized with the most important data you need to know about your audience and shaping your personas for 2020, including everything from Instagram […]

What Do High-Performance E-Commerce Websites Do Differently? Results from the 2020 KPI Study

What Do High-Performance E-Commerce Websites Do Differently? Results from the 2020 KPI Study

Hello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020. The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. The most popular section in the report amongst Moz readers has always been the conversion correlation, where we crunch the numbers to see what sets the high-performing websites apart. We’re privileged to count a number of particularly high-performance websites among our dataset participants. There have been over twenty international digital marketing awards won by a spread of participant websites in the last three years. In these findings, you’re getting insights from the global top tier […]

Google buys Pointy to bring SMB store inventory online

Google buys Pointy to bring SMB store inventory online

Google is acquiring Irish startup Pointy, the companies announced Tuesday. Pointy has solved a problem that vexed startups for more than a decade: how to bring small, independent retailer inventory online. The terms of the deal were not disclosed, but Pointy had raised less than $20 million so it probably wasn’t an expensive buy for Google. But it could have a significant impact for the future of product search. Complements local inventory feeds. This acquisition will help Google offer more local inventory data in Google My Business (GMB) listings, knowledge panels and ads especially. It complements Google Shopping Campaigns’ local inventory ads, which are largely utilized by enterprise merchants and […]