How to Make a Dramatic Career Shift, According to a Freelancer Who Made $3 Million

For many of us, New Years Resolutions likely include less social media, more time with friends, or a renewed focus on health and wellness (which is probably why my gym is packed throughout the month of January … ). And, as it turns out, there’s another popular New Years Resolution for many people in 2020 — a career shift. In fact, a new study from Fiverr and YouGov shows over half of American workers (59%) want to make changes to their careers in the new year. Among other things, these changes include location shifts, industry shifts, the ability to work remote, or a desire to pursue a passion. If you’re […]

Google Ads enables bid simulator for Target ROAS, budget simulator for Maximize clicks, conversions

Google Ads enables bid simulator for Target ROAS, budget simulator for Maximize clicks, conversions

Google is extending the availability of bid and budget simulators to more smart bidding strategies. Bid simulator for Target ROAS. The bid simulator has been available only for manual and Target CPA bidding. It’s now available for Target ROAS campaigns. The screenshot below shows a bid simulator for Target ROAS portfolio strategy, but you can also see the simulator icon at the ad group level in Target ROAS campaigns that aren’t using a portfolio strategy. Target ROAS bid simulators are now available in Google Ads. The simulator works the same way it does in manual and Target CPA bidding campaigns. The projected impact of a change is based on your […]

How to Fix the Error Establishing a Database Connection in WordPress

How to Fix the Error Establishing a Database Connection in WordPress

Are you seeing the ‘Error establishing a database connection’ notice on your WordPress website? It is a fatal error that makes your WordPress website inaccessible to the users. This error occurs when WordPress is unable to make a connection to the database. A number of things can affect your WordPress database connection which makes it a bit difficult for beginners to troubleshoot. In this article, we will show you how to easily fix the error establishing a database connection in WordPress. What Causes Error Establishing a Database Connection in WordPress? The ‘Error establishing a database connection’ issue can be caused by incorrect database information in your WordPress settings, corrupt database, […]

12 Best Screen Recorders to Use for Collaboration

12 Best Screen Recorders to Use for Collaboration

During my HubSpot on-boarding, marketing new hires had to watch recorded product demonstrations to learn the platform. These videos typically included a screen recording, webcam footage, and narrated audio to go along with it. Those training videos were recorded using screen recording software, which can be used to record a portion or the entirety of your computer screen. These recordings often include audio and cursor movements. For your team, screen recorders can be used for several reasons — from creating tutorials for your website to recording a recurring tech issue to sending your marketing team a quick note instead of an email. Plus, we can’t forget about product demos and […]

What is Local Advertising and How Does it Work? [+ Examples]

What is Local Advertising and How Does it Work? [+ Examples]

A couple of years ago, I ran to every grocery store and convenience store in my area, looking for one specific thing. I wasn’t going to rest until I found it, and it took months upon months of searching high and low, almost every week, until finally, my eyes settled on the slender, enticing beauty in front of me, right there in my local grocery store. A bottle of Coke with my name on it. Finally, I could indulge in a drink I don’t even prefer, just because my name was on it. This is the effect of the Share A Coke campaign: a global company taking steps to localize […]

What Digital Marketers Need to Know About California’s New CCPA Law

What Digital Marketers Need to Know About California’s New CCPA Law

There are a lot of questions swirling around California’s new Consumer Privacy Act (CCPA), which was enacted on January 1st, 2020. The good news is that enforcement action under the CCPA cannot be enforced until July, so brands still have some time to ensure compliance. Essentially, this is California’s version of the EU’s GDPR (General Data Protection Regulation), however there are some major differences in implementation. And while this new law legally only impacts California residents, the regulations will likely impact many websites in the US, and possibly others overseas. If a company has clients in California than they need to comply with the CCPA, and for many, it’ll be easier […]

Facebook’s Adding More Detail to its User Controls Over Advertisers’ Custom Audience List Targeting

Facebook’s Adding More Detail to its User Controls Over Advertisers’ Custom Audience List Targeting

Last February, Facebook added some new info elements in its ‘Why am I seeing this ad?’ listings which provide users with a better understanding of how each ad has been targeted, including notes on the use of Custom Audience lists from third-party data providers. The increased transparency helps users better understand where their info is coming from, and why they might be seeing specific ads, while Facebook also added in controls which enable users to remove themselves from any list they don’t want to be a part of. Facebook added more transparency on which specific data brokers and marketing companies have provided your data to Facebook advertisers in July, and […]

Game Streaming Platform Twitch is Seeing a Significant Rise in Non-Gaming Live-Streams

Game Streaming Platform Twitch is Seeing a Significant Rise in Non-Gaming Live-Streams

You may not watch Twitch content yourself, you may not be interested in gaming live-streams, or gaming culture more generally. But the influence of gaming is massive, and as younger users who’ve grown up with functions like live-streaming move into adulthood, and more viable spending demographics, you can expect the focus on such platforms to evolve in-step. This is an important trend to note, because as this shift happens, platforms like Twitch are gradually becoming more popular, and thus, more relevant for marketing and outreach purposes. And this week, we’ve seen signs of another important shift in this area, with a new report showing that Twitch’s non-gaming live-streams are now becoming just […]

Twitter is Considering Tipping via Tweet, New Identifiers for Trolls and More

Twitter is Considering Tipping via Tweet, New Identifiers for Trolls and More

After years of criticism for its perceived failure to evolve its platform, and take action on key elements fast enough, Twitter says that it’s now “picking up the pace” of innovation, and looking to implement more changes and options to help improve the overall Twitter experience. We’ve already seen some of these in its updates to lists and the addition of topics to follow, and there are more on the way, with controls over who can reply to your tweets and it’s long-awaited ‘conversational’ features. But these are just some of the elements that Twitter’s working on – according to new reports, Twitter is also looking into a new tipping option for […]