TikTok is Developing a Feed of Curated Content, Similar to Snapchat’s Discover Stream

TikTok is Developing a Feed of Curated Content, Similar to Snapchat’s Discover Stream

As it works to address advertiser concerns around ad placement alongside controversial content, rising video app TikTok is investigating the possibility of a curated content stream, similar to Snapchat’s Discover surface. The Financial Times reports that TikTok is looking at adding in a new highlights ​stream, which would display selected, original videos from popular TikTok creators, alongside content from professional publishers. The added curation would give TikTok’s moderators more control over the viewing experience, ensuring that advertisers don’t end up having their ads wedged in-between controversial posts. Snapchat’s Discover feed (left) alongside the current TikTok ‘Explore’ tab And that is a significant concern – TikTok has already been investigated over […]

3 Ways to Get More Reviews for Your Small Business

3 Ways to Get More Reviews for Your Small Business

No matter how you look at it, reviews play a key role in brand discovery, and should be a key consideration for all digital marketers. For example, search engines use online reviews when deciding which businesses to rank where in local search results. It’s not the only factor they consider, but it’s in the top 3, and that’s important if you want to gain visibility with 89% of the population that use web search engines to make purchase decisions. Once you’ve earned visibility, nearly all consumers (97%) use online media to research and compare products and services in their local area. 93% of consumers say that online reviews influence their buying […]

Why Hyper-Personalization is Key for Marketers in 2020

Why Hyper-Personalization is Key for Marketers in 2020

In the words of Malcolm Gladwell, marketers in 2020 have finally reached the ‘tipping point’ where scalable hyper-personalization of marketing activities is not only possible, but is rapidly becoming a requirement in order to stay up with evolving consumer trends. The shift to more towards personalized, targeted shopping experiences is largely due to the advancements in marketing technology, with elements of machine learning, artificial intelligence and biometric identification all becoming more integrated with one another in order to deliver customized promotional opportunities. An example of this can be found at the Westfield shopping complex in Shepherd’s Bush, London – the complex now has cameras in and around the mall which use facial recognition technology […]

How to Use Tools to Determine Which Content to Re-Optimize: A Step-by-Step Guide

How to Use Tools to Determine Which Content to Re-Optimize: A Step-by-Step Guide

Why is everyone and their grandparents writing about content re-optimization? I can’t speak for the people writing endless streams of blogs on the subject, but in Brafton’s case, it’s been the fastest technique for improving rankings and driving more traffic. As a matter of fact, in this previous Moz post, we showed that rankings can improve in a matter of minutes after re-indexing. But why does it work? It’s probably a combination of factors (our favorite SEO copout!), which may include: Age value: In a previous study we observed a clear relationship between time indexed and keyword/URL performance, absent of links: More comprehensive content: Presumably, when re-optimizing content you are […]

7 reasons why you need to update your reputation management strategy in 2020

7 reasons why you need to update your reputation management strategy in 2020

The reputation management industry has come a long way since the BIA Kelsey Group predicted that it would become a $5 billion industry sector by 2016. Indeed, there are more review management solutions, sentiment analysis monitoring services, and agencies engaged in ORM than ever before! However, I am not certain that I would call online reputation management a “mature” industry, yet. Search algorithms have become more sophisticated, making search engine optimization of positive content more challenging to supplant negative items in search. Social media platforms, responsive to criticisms for enabling astroturfing in politics, have tightened security such that it is more challenging for agencies to manage accounts on behalf of […]

Responsive search ads available globally in all Microsoft Advertising interfaces

Responsive search ads available globally in all Microsoft Advertising interfaces

After running responsive search ads in open beta for several months, advertisers in all available markets can now set up responsive search ads in their Microsoft Advertising accounts. Recommendations for RSAs. Responsive search ads (RSAs) are available via the web UI, Editor and Microsoft Advertising API, the company announced Monday. You can also import RSAs you’ve set up in Google Ads. Here’s a look at the RSA editing pane in Microsoft Advertising Editor with fields to enter multiple headlines and descriptions. The system then automatically serves headline/description combinations predicted to improve click-through rates. You have the option to pin headlines and descriptions if you have to ensure specific content always […]

Google rolling out desktop search redesign with black “Ad” label, favicons for organic results

Google rolling out desktop search redesign with black “Ad” label, favicons for organic results

Back in May Google released a redesign for the mobile search results with a new black “Ad” label and favicons by the URLs in the organic search result snippets. Several months after that launch, Google is now rolling out this redesign to desktop search results. The announcement. Google announced this on Twitter Monday in the following tweet: Last year, our search results on mobile gained a new look. That’s now rolling out to desktop results this week, presenting site domain names and brand icons prominently, along with a bolded “Ad” label for ads. Here’s a mockup: pic.twitter.com/aM9UAbSKtv — Google SearchLiaison (@searchliaison) January 13, 2020 Before. Here is a screen shot […]

How to Build a Product Ecosystem Buyers Will Want to Be In

How to Build a Product Ecosystem Buyers Will Want to Be In

When I hear the word ecosystem, I think of my science class as a kid. Specifically, I remember having to choose an environmental ecosystem to do a project on. I chose the tundra ecosystem and talked about how the living and nonliving things in this climate worked together to survive the harsh, frozen, and typically snow-covered environment — none of them would make it without the value each element and organism provided. You might be wondering why I’m telling you this story (a valid thought on your part, if that’s the case). Here’s my logic: An environmental ecosystem functions in a very similar way to a product ecosystem. A product […]

5 Examples of Sensory Branding in Retail

5 Examples of Sensory Branding in Retail

When I was in middle school, the coolest place to shop was Abercrombie & Fitch. I loved going in and picking out my favorite jeans and hoodies. The issue was that my mom — who I depended on to drive me to the mall — couldn’t stand going into the store. Why? Long story short, she referred to her experiences at the Abercrombie store as “sensory overload”. Now, I don’t know if you’ve been in an Abercrombie & Fitch store before, but it’s quite dark due to their dim lighting. They also spray their identifiable and unique perfumes and colognes everywhere — on, above, below, and around all of their […]

8 Examples of Influencer Marketing on TikTok

8 Examples of Influencer Marketing on TikTok

Since TikTok launched in 2017, marketers have been trying to wrap their minds around the odd-ball video platform. Now, many are realizing that the key to brand awareness might involve sponsoring influencer content on the app. Why does this strategy make sense? There are a few great reasons why influencer marketing can be beneficial on a new or niche app like TikTok. First of all, rather than spending weeks or months analyzing the app and its audiences to determine what content will be interesting, you can work with an influencer who has a decent following, videos with high engagements, and a visible track record of reaching the TikTok audience. Additionally, […]