Google January 2020 Core Update rolling out later today

Google announced on the @SearchLiaison Twitter handle Monday morning that it is rolling out a new core update later today — the first core update for 2020. Google generally now rolls out these algorithmic updates every few months or so. The announcement. Google said, “Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the January 2020 Core Update. Our guidance about such updates remains as we’ve covered before.” Previous updates. The most recent previous core update was the Sept. 2019 core update. That update felt weaker to many SEOs and webmasters, as many said it didn’t have as big […]

Google’s ‘My Business Provider’ program replaces ‘Trusted Verifier’ for GMB outreach

Over the weekend Darren Shaw pointed out and Mike Blumenthal posted about the new Google My Business Provider program (MBP) being rolled out. It supplants the now shuttered Google Trusted Verifier Program. Both programs have the same goal: simplify verification of local business listings at scale for Google My Business by allowing third parties to expedite the process. According to several studies over the past few years, a substantial number of GMB profiles remain unclaimed (e.g., 56% in 2016, 32% in 2018). Seeking those with lots of SMB relationships. The program, like its predecessor, enlists “groups or organizations handling large amounts of business data” to help local businesses claim their […]

Google Rich Results testing tool now reports on unloadable embedded resources

Google Rich Results testing tool now reports on unloadable embedded resources

Google has posted an update informing us that the Google rich result testing tool can now report on unloadable embedded resources. Google rich results test. This tool tests to see if your pages have the necessary markup to show rich results in Google search. It can also show you what those rich results may look like directly in the Google search results. The tool does not tell you if your rich results will display in search but that if they do, what they may look like. Google said “Test your publicly accessible page to see which rich results can be generated by the structured data it contains.” What are rich […]

The 2020 Conferences & Events You Can Find the Instapage Team

The 2020 Conferences & Events You Can Find the Instapage Team

Instapage is continuing its mission to educate digital advertisers about post-click automation and the impact of 1:1 ad-to-page personalization on conversions. So, we attend a variety of martech conferences where we can demonstrate why scaling advertising personalization is the single biggest missing component from campaigns. Interested in creating personalized post-click experiences at scale? Visit us at these events in 2020. City: San Jose Venue: San Jose Convention Center Dates: February 19-20 Instapage booth number: 1 Tyson Quick presentation: February 19, 10:05am – 10:45am (Room: Solutions) SMX is produced by the Search Engine Land team, which is trusted by nearly 70,000 digital marketers to deliver cutting-edge, actionable tactics that generate more […]

Video: William Álvarez on the importance of structured data and Google search

Video: William Álvarez on the importance of structured data and Google search

William Álvarez, the Director of Organic Search at Catalyst, invited me to his office, 3 World Trade Center, to chat about SEO. We spoke mostly about his thoughts on why structured data is not just important today for getting richer results in Google but his thoughts on why it will be important in the future. William believes that in the future, Google will reward sites using structured data with added user interface features in search. Not just simply by places more content in or around your snippets, be it stars, videos, images, and more content but more. He envisions an almost branded Google search page for your web site. So […]

Save up to $450 on expert-led search marketing training

Save up to $450 on expert-led search marketing training

Your chance to save up to $450 on a seat at Search Marketing Expo expires this Saturday night. Don’t wait — register now and join us February 19-20 in San Jose for an all-new agenda featuring 85+ sessions organized into three lanes with no limits: SEO, SEM/PPC, and digital commerce marketing. Breaking news! Benjamin Spiegel – Chief Digital Officer, P&G Beauty at Proctor and Gamble – will join Dana Tan – Sr. Manager, Global SEO, Under Armour, and Search Engine Land Editor-in-Chief, Ginny Marvin for a fireside keynote chat about increasing digital commerce sales at the intersection of SEO, PPC, and social. See the agenda! Make this the year you […]

The Most Effective Off Page SEO Techniques to Improve Your Google Rankings [Infographic]

The Most Effective Off Page SEO Techniques to Improve Your Google Rankings [Infographic]

Published Jan. 12, 2020 Are you looking for ways to improve the ranking search rankings of your website pages and posts? Want to optimize your off-page presence using the most powerful link building techniques? The team from SEMrush share their most effective link building techniques in this infographic. Here are the top five from their list: Guest posting Replicating competitor’s backlinks Resources and links list pages Business directories and local citations Broken backlinks Check out the infographic below for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Content Marketing Digital Strategy

New Report Finds Pay Gap Disparity Between Male and Female Influencers on Instagram

New Report Finds Pay Gap Disparity Between Male and Female Influencers on Instagram

The gender pay gap has been a key focus of many debates and academic reports for many years, and as society evolves, you would expect – or maybe hope – that more modern industries, particularly hyper-modern shifts like influencer marketing, are not seeing the same levels of disparity. But evidently, such gaps do remain. A new report from influencer analytics company HypeAuditor has found that, on average, male influencers on Instagram are earning more than female influencers, with the gap between each rising significantly in higher audience tiers. For its report, HypeAuditor conducted a survey of more than 1, 600 influencers from over 40 countries, giving its researchers a broad spectrum of […]