Facebook Adds New ‘Page Management History’ Tab in Page Tools

Facebook Adds New ‘Page Management History’ Tab in Page Tools

Facebook has added a new tab to its Page settings which provides an overview of actions taken by Page admins, including Page role allocations, contact information, Business Manager relationships, and more. As noted by social media expert Matt Navarra, the new listing will display changes to: Page Roles – Additions, removals or permissions changes Page Settings – Age/country restrictions, Page name/username, contact information Business Manager Relationships – New Business Manager claims ownerships, Business Manager access removed Business Manager invitations to access the Page – Accepted or Rejected Confirmed Pages Owner – Additions or updates Group Relationships – Page creates, joins or leaves a group As explained by Facebook: “Your Page […]

Facebook Won’t Fact-Check Political Ads, But it is Adding More Controls for Users

Facebook Won’t Fact-Check Political Ads, But it is Adding More Controls for Users

Facebook isn’t changing its stance on political advertising. The Social Network has been listening to the criticisms of its position on political ads and not subjecting them to fact checks, it’s observed the decisions from Twitter and Google to put increased limits, even outright bans, on campaign advertising on their networks. But Zuck and Co. aren’t shifting. They’re not changing their minds on this. But they are looking to give users more control over the ways in which they can be targeted by advertisers, including political campaigns, as well a new option to see fewer political ads in their feeds, if they so choose. Facebook’s latest update on the political ad […]

47 Influencer Marketing Stats & Facts to Guide Your 2020 Marketing Strategy [Infographic]

47 Influencer Marketing Stats & Facts to Guide Your 2020 Marketing Strategy [Infographic]

Published Jan. 10, 2020 Are you considering utilizing influencers as part of your 2020 marketing strategy? Just getting started with an influencer marketing campaign for your business? The team from Milkwhale share the stats you need to know in this infographic. They break things down as follows: Influencer marketing and businesses Platforms for influencer marketing The impact on consumers Major influencer industries and niches Influencer marketing vs traditional marketing Check out the infographic below for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy Social Marketing

Digital commerce: Microsoft Advertising’s PromoteIQ integration is now in beta

Digital commerce: Microsoft Advertising’s PromoteIQ integration is now in beta

Retail has become a significant focus of Microsoft’s efforts to support companies’ digital transformation. It bolstered the promotion and advertising segment of its tech stack for retail with the acquisition of vendor marketing platform PromoteIQ in August. Now, the awaited integration with Microsoft Advertising is in beta, Microsoft announced Thursday. The company is also starting to make its new on-site search product Microsoft Bing for Commerce available to retailers. Microsoft PromoteIQ. The commerce marketing platform, now dubbed Microsoft PromoteIQ, enables retailers to build out and control their own digital vendor marketing programs for brands selling on their sires. Retailers can configure a broad range of native ad placements and products […]

Intro to Python – Whiteboard Friday

Intro to Python – Whiteboard Friday

Python is a programming language that can help you uncover incredible SEO insights and save you time by automating time-consuming tasks. But for those who haven’t explored this side of search, it can be intimidating. In this episode of Whiteboard Friday, Britney Muller and a true python expert named Pumpkin offer an intro into a helpful tool that’s worth your time to learn.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we’re talking all about introduction to Python, which is why I have a special co-host here. She […]

Conductor launches SEO services marketplace for Searchlight users

Conductor launches SEO services marketplace for Searchlight users

SEO technology firm Conductor is out with a new marketplace in its Searchlight platform. Agency and corporate customers can request managed services directly within the platform interface. The goal is to help alleviate some of the work for SEOs and make SEO tasks more accessible for marketers juggling SEO as just one of the channels they’re tasked with running. Marketplace. With the new Marketplace solution, marketers can request analyses, educational materials, content briefs and more from Conductor’s team of success managers. “This is a way to streamline a lot of the grunt work of SEO and also make it more accessible to those without an SEO background,” Conductor VP of […]

Marketers Deserve Enterprise Software That Doesn’t Suck

Marketers Deserve Enterprise Software That Doesn’t Suck

“Old and clunky” “So hard to use” “This makes my head hurt” “The product feels like it was built without any customers in mind” Perhaps enterprise software providers should consider one of these phrases for the tagline of their next campaign. After all, they are direct quotes from users of their tools, left on review site G2. The general consensus? Their software sucks. Really sucks. How is this still the case in 2020? We live in an age of artificial intelligence, autonomous vehicles, and augmented reality. We are awash with incredibly advanced technology. But marketers still can’t find an enterprise software solution that doesn’t make their head hurt. As far […]

DuckDuckGo, Info.com crowd out Bing in Google’s Android search options

DuckDuckGo, Info.com crowd out Bing in Google’s Android search options

Google has announced which search engines will appear on its default search provider screen for Android users in the EU. Bing will appear as an option in the United Kingdom only, while DuckDuckGo and Info.com will appear alongside Google in all 31 EU territories, The Verge first reported Thursday. Why is Google doing this? The Android search choice screen is part of Google’s efforts to comply with the European Commission’s July, 2018 antitrust ruling. An example of the search choice screen. Source: Google. How it works. Beginning on March 1, the search choice screen will be shown to users in the EU who are setting up their Android devices for […]

Google Discover: What It Is and What Marketers Need to Know

Google Discover: What It Is and What Marketers Need to Know

Since 2018, online publishers have been seeing sudden noticeable spikes of mobile traffic to their websites. And while you might think these spikes are just due to the growing pool of mobile internet users, SEO and content strategists have identified an additional culprit: Google Discover. But, despite Google Discover’s effectiveness in pulling in mobile traffic, a lot of marketers still don’t know what it is or how it can be leveraged in the online marketing world. In this blog post, I’ll explain what Google Discover is, why marketers need to know about it, and how you can increase the chances of your content getting highlighted on the platform. After the […]

Businesses Still Can’t Nail Effective Communication [New Data]

Businesses Still Can’t Nail Effective Communication [New Data]

Whatever your niche or industry, there can surely be no debate — effective communication is critical to success. Businesses universally recognize the importance of sharing and documenting information effectively, both internally and with customers. And yet, counterintuitively, with more technology available than ever before, new data published by Project.co reveals that businesses are struggling as much as ever to effectively communicate. For instance, while 89% of people believe that effective communication is extremely important, only 17% of people believe their own business’ communication is excellent. (In fact, 8 out of 10 say it’s average or even poor.) People know the stakes are high here. But still, they can’t get things […]